June 20, 2014

MARKETING TRAINING REPLAY: Facebook Advertising - How to Generate Leads 101




In this week's Vyral Marketing Team Training, we're going to cover how to set up your first Facebook advertisement designed to generate leads to your opt-in page. You'll learn..

-The 4 prerequisites to have met before using Facebook ads
-Focusing on Website Conversions rather than Clicks to Website
-Adding a Conversion Pixel after a successful opt-in
-Avoiding "Ad Fatigue" and keeping your ad fresh
-The basics of building a Facebook ad from scratch
-Targeting the exact audience you are looking to reach
-Structuring your Campaign Pricing to maximize lead generation
-Managing multiple Facebook ads
-How to calculate Cost Per Lead
-Conducting quality lead research to follow up on leads
-The Cash Conversion Cycle and how it applies to Facebook advertising

Watch all past trainings on YouTube.


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