VIDEO OF THE WEEK: Quick Market Update for East Bay

VIDEO OF THE WEEK: We’d like to congratulate Vyral Client Scott Fuller in Danville, CA with the best video of the week, scoring 21.5 out of 22 points (97.7%) on the perfect video checklist. “Quick Market Update for East Bay.”

See the live video here

The "East Bay Market Minute" concept is a great way to provide valuable information while keeping the video fresh and interesting. Next time, when stating the topic of your video, it can be helpful to add the benefit of watching the video, because viewers may be asking "What's in it for me?" Your video really displayed your passion and enthusiasm for what you do, and we're proud to feature your video. Great job, Scott!

Ideal Videography (10 points)

(yes) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(yes) Are you off-center in the frame for graphics (rule of thirds)?
(yes) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?

Ideal Presentation (8 points)

(yes) Is your video under 3 minutes in length?
(yes) Did you introduce yourself and what you do first?
(1/2) Did you state the point of the video second (and the benefit)?
(yes) Did you give a quick call to action third?
(yes) Are you enthusiastic in your presentation (show emotion/smiling)?
(yes) Are you conversational and not obviously reading a script?
(yes) Do you look at the camera the entire time?
(yes) Did you share 1 specific, clear idea (ideally Q&A)?

Ideal Editing (4 points)

(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(no) Did we include graphical text on key points?
(no) Did we add a motion when displaying graphical text? (bonus)
(yes) Did we include your contact information on a lower third?


+BONUS Points (4 points)

(no) Did we use jump cuts to keep the video moving and tight?
(no) Did we zoom in for a close up portrait to emphasis important points?
(no) Did we include client approved background music from YouTube library?
(yes) Did we include client provided B-roll of pictures or slides