"On average, I'm getting about five listings a month. If you look at that as roughly a $20,000 income from those listings, it's a pretty high ROI. What I really love about Vyral is how it compliments everything else I do. There's no question the ROI is there - otherwise I wouldn't still be doing it. I've been with you guys for four and a half years now."
-Vyral Client Greg Sisson
Read the full transcription below:
John: What results have you seen on the Vyral Marketing program?
Greg: Without having to think about it, my (pretty sizable) database hears from me in a personal way consistently. I can give you numbers of what I think the results are, but most of it comes from what I've been doing for years building a database. When I added what you guys do, the consistency improved, which is something I would not be able to do without your help.
John: How do you measure your results, as far as ROI is concerned?
Greg: On average, I'm getting about five listings a month. If you look at that as roughly a $20,000 income from those listings, it's a pretty high ROI [39x on his monthly fee]. What I really love about Vyral is how it compliments everything else I do. My database is still getting calls, mailers, and other things of that sort, but the drip of the videos is such a great compliment to all of those things. It is difficult to calculate the exact ROI, but it's well worth it for me personally. There's no question the ROI is there - otherwise I wouldn't still be doing it. I've been with you guys for four and a half years now.
John: Do you have any stories of business coming to you as a direct result of the Vyral program?
Greg: I've had people email me within minutes of getting my monthly newsletter and say, "Greg, we talked to you a few years ago, but weren't ready to make our move. We've been getting your emails and your videos, and we like what you're doing. We're ready to sell!" The five listings a month are just like that. People who weren't ready when they first met me are coming to me when they are ready because they see my videos. They always come to me.
John: Do you think you would get this many people reaching out to you if you didn't do the videos?
Greg: No, not to the degree I'm currently getting them. There would always be a few, since I've been in the business for years, but I would't have people come to me at the rate they are without touching them on a personal level through the emails Vyral does for me.
John: Why did you hire Vyral to begin with?
Greg: I think I heard of you guys through one of the early clients you were working with. It was pretty new, and I already had a pretty sizable database built at that time. It seemed like the next level of communicating with your database and a way to separate myself from the competition. Everybody does it now, but four or five years ago it was relatively new to do it really well. Going to the next level looked like something that would add value.
John: Why pay us to do it when you could try to do it yourself?
Greg: One of the things you guys do well is come up with new ideas to add value. I can't even keep up with it! My job is to go produce, and for me and my staff to have to put forth the effort and find a way to add the value of new ideas that you guys do would take too much time. If we tried to hire someone to do it for us they wouldn't do it as well.
John: Did you have any fears before signing up?
Greg: There's always a little bit of fear when you're doing something new and you're paying for it. However, I trusted the guys who were using it and getting results, and I felt that I had built enough trust with my database that I could send these emails and get a good response. I knew what I was getting into and it turned out to be a really good decision, so there wasn't too much fear going in.
John: What would you tell someone who might be on the fence about hiring us?
Greg: I would look at your expenses if it's a money thing. There is always something that can be cut that's not working. There's nothing more important than keeping your face and your name in front of your database, and communicating with them effectively. Creating new prospects and communicating with your existing clients are the two most important things you can do. If you're spending your marketing dollars on something else, you should look to see what you could cut and find a way to make it work. I would then tell them to give it six months - if you're doing everything right, you're going to see a return. You'll probably see a return in the first 60-90 days.
John: What tips would you give someone to be successful on the program?
Greg: You need to have an audience. You could shoot the best video in the world, but if you have three people in your database you're not going to get a return. You have to be adding to your database all the time. I would also say you have to be authentic. You guys have coached us well - I've learned to keep the videos short, get to the point, and just be real. I haven't taken a second take in a few years. I feel like if you slip up a little bit and keep going, it shows you're just being real. Keep it relevant and stay enthusiastic. It's a presentation that you have the opportunity to make to thousands of people at one time. As a sales person, there's nothing better than that.
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