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| Frank Klesitz, CEO Vyral Marketing |
An update for you this week…
1. One Extra Marketing Strategy a Month
Your two videos a month to your database are just the foundation of The Vyral Marketing Plan. We’re staffed with the extra hours to help you get 1 extra marketing strategy in place every month, as long as you’re following the core Vyral Marketing Plan of getting emails, making 2 videos a month, and calling the people who watch your videos for business. That’s the 80/20 of your results. Talk to your Success Coach about implementing an extra marketing strategy if you’re ready.
Here’s the OFFICIAL list of Vyral Marketing extra strategies (PDF)
2. Request a full discovery if you’re not seeing results
You should get a 10x return on investment with Vyral Marketing. That’s about $66,000 in revenue you must drive directly from your database over 12 months on our marketing plan. If you’re not on track to reach 10x ROI, let me know and we’ll review EVERYTHING with your marketing – your email database, your videos, your SEO, your phone calling, your social properties – everything. Not getting results is unacceptable, and I want to take proactive action at all times so you have sales in the pipeline to close from your database directly from your videos.
Reply to this email to set up a discovery call if you’re not seeing results.
3. Zillow questions make great topics for real estate videos!
The best topics for your videos are question and answer. We’ll send an email to your database to ask them what questions you can answer in your videos, and it’s also a great idea to go to Zillow.com and look at questions local residents are asking about real estate. Just pick a question, answer it in a video, and then use the article we write as your text answer on Zillow.com to build up your online presence on the site. When you call your database, asking what questions you can answer in your videos is also a great reason to call and open a conversation.
Here are Zillow questions to answer: http://www.zillow.com/advice/
4. Vyral Marketing Elite Real Estate Mastermind in Napa was a success!
You’re invited to apply for our next elite real estate mastermind in downtown Chicago June 11-12! The events are small, only 25 top agents and only 1 real estate agent per market. We’re also starting, in my opinion, the next STAR POWER type mastermind, where we do in-depth interviews with agents only in the mastermind and share all their internal documents and systems with other mastermind members.
Membership to the whole mastermind is $1,200 a year and we have 14 top agents committed. Our goal is 100. It also gets you first right to come of a 2-day mastermind event at a discounted rate and locks out your local competition from joining. Contact Scott Sillari (scott@getvyral.com) for all the details. We’re going to build this into something great…make sure to watch the video from the Napa, CA mastermind. (A big thanks to our friends at The Label Creative who professionally produced the video)
Watch a quick video of what you missed at the Napa mastermind >
5. RealEstateSnailMail.com update on results
Well, we now leased a commercial printer and hired 3 FULL TIME staff at $10 an hour, plus management to print, stuff, and mail a 6 step hand addressed letter campaign to get expired listings to call you. We have 23 test clients on the program. Clients have gotten a few calls, but still WAY too early to tell. We’re deferring the monthly fee for 3 months to test the market and share the risk on the idea. We’re handwriting messages on the cover letter in each letter, and tracking every phone call through IfByPhone. Here’s what a few of the cover letters look like so far. I’ll keep you updated on results…it’s a very promising marketing model we’re testing.
6. Kodi Riddle success story and Jeremy Larkin hangout
A big thanks to Vyral Client Jeremy Larkin in St. George Utah this week for being our guest on The Database Marketing Hangout. He’s going to sell 150 homes this year without a single outbound phone call, and we discussed how he’s doing it with the help of Vyral Marketing so you can model it. Thank you Jeremy!
Watch it here with previous hangouts: http://www.getvyral.com/p/hangouts.html
Also, Vyral Client Kodi Riddle shared a great success story about getting more business from her database with Vyral Marketing. She’s made 5x her money back in the past 9 months following The Vyral Marketing Plan, and in the next 3 months with the spring selling season I’m sure she will get that up to the expected 10x ROI we want her to see. She gave us a great interview on her results to date – with a full write up and examples of her marketing you can review.
http://www.getvyral.com/2015/03/how-realtor-kodi-riddle-made-5x-her.html
And that’s it! I want to do my best to communicate with you, keep you updated on what we’re doing to get you better results, and show you how we’re always working to bring more value to your fee you pay us. If there’s anything we can do for you – call us or just reply to this email that goes directly to me.
Thank you - very much - for being a Vyral Marketing client.
Have a great weekend,
Frank Klesitz,
CEO Vyral Marketing
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