March 30, 2015
Welcome New Client Damon Gettier
John: You were a client before. What motivated you to get back in touch with us?
Damon: I need to engage my sphere. We did better last year on the sphere than we had ever done. Still not as good as we can do, so we just need to engage the sphere again. To keep the business I have, I need to take advantage of it.
John: Summarize where you're at with your business right now. What are your goals moving forward?
Damon: Three years ago, I did 200 transactions, and 100% of those were REO. Two years ago, we did 196 transactions, and 100% of those were resale real estate – Zero REOs. Last year, we had a lot of shifts in business – We quit BoomTown, I started doing my own radio, developed my software system, and did 226 deals. This year, our goal is 400. We're tracking pretty close to where we need to be at for this year, but I can use any help I can get.
John: Do you know how many people are in your database currently?
Damon: About 18,000, but I'm going to guess five or six thousand of those are probably bad numbers.
John: Are you doing anything to market to the database right now?
Damon: No, nothing.
John: So you get how the Vyral system works, because you were a client in the past. Any thought to trying to do this yourself?
Damon: Yeah, there's plenty of thought to doing it by yourself. That's why I called you. I mean, I could shoot the video myself, I could edit it myself, but then how do I get it out? At some point, it becomes dollars over time. It's just cheaper to spend the dollars than to spend the time to create the videos there.
John: What does success working with Vyral look like to you?
Damon: Well, with everybody I use, it's more about a partnership than really a vendor thing. If anyone comes at me as a vendor, I really don't have time for them because it's got to work for ROI. If it doesn't work for ROI, then I'm going to cut it. Last year, I counted up 29 sphere deals, and I did a really poor job at managing my sphere. So this year, I anticipate, with Vyral, an additional 20 deals from the sphere. Just from engaging people. I've also tasked all my agents with adding ten people per week to the database that I'm not providing. They go out, find them, and add them to the database. I've got ten agents right now, so they would be adding 100 people a week, which would be adding another 5,000 people a year that are outside of Zillow, Trulia, and Realtor.com.
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