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| Frank Klesitz, CEO Vyral Marketing |
I have a great client success story I want to share with you this week.
Here’s what Vyral Client Dale Ross said recently about his first video.
“One of the first videos that Vyral sent out had an extraordinary open rate. From that, I received over 30 people responding to that video and asking particular questions about real estate. From that source of 30 people, I ended up generating three listings out of it and one buyer. There are people that have been in my database for a long time that received mass emails that I never got any response to. Then the first time the Vyral video goes out, it's like bam! I'm sitting back, my email is blowing up, and I'm thinking, 'Wow, this is a gold mine!'"
You can listen to the full interview and see his examples here. >
As the digital marketing world evolves, however, I want to keep you updated on trends to complement the core Vyral Marketing Plan – specifically “retargeting pixels” with Facebook and YouTube advertising.
A retargeting pixel is just a line of code that goes on your website so you can follow your visitors around everywhere online with ads. It builds up a list of visitors over time. It’s a database, or what we marketers call an “audience” now.
Here’s a training on how to promote your videos to website visitors and the contacts in your email database on Facebook as a “custom” audience.
How to Make a Facebook Video Ad to Retarget Your Database & Website Visitors
It’s on Thursday, June 18th @ 8:00am PST (30 minutes). RSVP here on Google+:
https://plus.google.com/events/cff73luh1csrmib7ncbsu7hbgvk
**BIG TIP** You only pay for an in-stream YouTube ad if they watch over 30 seconds. If they skip it, or watch less than 30 seconds, it’s free!
Why risk your money on Facebook and YouTube video retargeting ads?
There’s a good chance you’re calling people who came in from your website. This way they see you, so you’re well positioned before the phone call. It’s a great way to improve lead conversion for about $10-15 a day, reach more of the right people, and stay in touch with past clients, again, to complement The Vyral Marketing Plan.
*If you’re interested in experimenting with Facebook/YouTube advertising, I’m putting together a small test group of clients to personally work with to manage the ads for positive ROI over 3 months – just like I’m doing with Real Estate Snail Mail. Let me know if you have a $500 a month ad budget plus a refundable labor fee, so I can pay an assistant. I’ll get it all set up for you and report to you weekly on my tweaks and improvements. If we like the results, and they are consistent, we’ll offer it as a core product/business unit at Vyral Marketing or refer it to a trusted partner who can manage it for you.
Real Estate Snail Mail Update
The new and improve expired listing mailings for our Real Estate Snail Mail test go out the week of June 1st! We re-wrote the 10 step expired mailer campaign based on research and we’re launching all 20 test clients at the same time so we can meticulously track results in each market. The minimum goal is 2 consistent new listings a month after a 3-month ramp up. If you’re interested, the $500 a month labor fee (handwritten envelopes) is deferred for the first 3 months – you only cover the direct cost of mailings and a $1000 writing fee that is fully refundable if you’re not happy with the results. This is a side business unit at Vyral Marketing where I can put my writing skills to highest and best use for you. Either it’s going to work and everyone makes a lot of money, or I’ll write you and tell you the juice isn’t worth the squeeze. We’ll find out….
Neighborhood GoPro Video Tour Update
On another note, we’re working on systematizing the editing/optimization of GoPro videos for neighborhood tours – I sent my camera to Vyral Client Adrienne Lally who is going to shoot footage of Hawaii and work with me to create the video template. Once that’s done, I’m excited to write the “definitive” guide on how to do it easily. If you’re in real estate, what a great way to help your homebuyers find the right area to live.
Downtown Chicago Real Estate Mastermind - June 11-12
Our Elite Real Estate Mastermind is coming up June 11-12 in downtown Chicago and we have 3 tickets left. If you’re interested in coming, let scott@getvyral.com know – we have many top real estate agents – clients and non-clients - in the room. $500 a ticket, which includes a lunch cruise on the lake. We talk all things business. It’s 1 agent per market to maintain the integrity of the mastermind. We’re selling low-cost market exclusive memberships that have other benefits as well. We booked the Bahamas for our final mastermind this year in early December, too.
Here are the confirmed attendees so far:
Rob Kittle
Jim Romanski
Kim Barber
Jeff Quintin
Barbara Zorn
Kelly Fischer
Kathy Toth
Jason Bramblett
Andy Mulholland
Kevin Yoder
Lisa Treu
Goran Forss
Denise Swick
Saul Zenkevicius
Blake Sloan
Jeff Cook
Jeff Chubb
Damon Gettier
Tim Heyl
Chris Tamm
Bob Sokoler
Collier Swecker
….and 3 more spots open.
With that, I hope you enjoyed the long message this week! I enjoy writing these for you to keep you updated on what we’re doing to get you better results.
If you have feedback on how I can improve them, let me know. I try to keep them a balance of getting results with the core Vyral Marketing Plan and new strategies.
Thank you again for being a Vyral Marketing client…we appreciate you!
Have a great weekend,
Frank Klesitz, CEO
Vyral Marketing
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