Allison: How did you hear about Vyral Marketing? What motivated you to call us?
Nakul: I was on YouTube surfing real estate channels, and I came across Frank. I saw a couple of Hangouts, and really liked what Frank had to say about video marketing. In our business, it's very hard to reach out to every single person in our database, and video marketing is an opportunity to inform them on the market from my viewpoint.
Allison: Summarize where you're at with your business right now. What are your goals going forward?
Nakul: I've hit a ceiling the last couple years, and I need to break out of that. Almost 85% of my business is from referrals. I never really dug into any marketing channel. I'm always looking to add value for our past clients and sphere, and I think this is one option where I can really add that without having to physically mail things out. This also gives me an option to reach out to more people.
Allison: Are you doing anything right now to market to your database? If so, what's working well, and what's not working well?
Nakul: To be honest, I'm not doing anything consistently. We did restart sending out market snapshots to all my past clients. I've sent out mailers and postcards, but nothing consistently and systematically.
Allison: Why not do this yourself? Why hire us?
Nakul: I don't think I have the time or the knowledge. You guys have this down to a science, and I want to leverage your knowledge and Frank's knowledge, and make this really good.
Allison: What results do you expect? What does success working with us look like to you?
Nakul: I think this does give me an option to reach out to the maximum number of people and share what I know. People are getting a lot of stuff off the Internet, and I want to give them the real story.
Allison: Is there anyone that we should thank for your business?
Nakul: I spoke with Scott, and I think this is real value that I can offer to my clients.
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