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“Our database is our highest ROI lead source. We’re killing it with the percentage of people who come to the live events - given the smaller size of our list - because the content we produce is so real and valuable. Vyral Marketing is a no brainer if you want to communicate your expertise to a targeted audience.”
Vyral Partner Todd Tramonte (http://www.realestategrowthsystems.com) has a real estate sales team in Dallas, TX earning over $1,000,000 a year revenue (in most years) and a real estate coaching business to help Realtors model his systems and strategies to grow their business. He asked us to help him grow his coaching business, so we implemented a simple plan of hosting a Live Google Hangout OnAir event every month called “Real Estate Realities” for his database to start. Todd knows how important his database is (for both his residential real estate sales business and coaching business) saying, “our average relationship in our database is so valuable that if I could choose I would spend all my time doing that”, says Todd. “It’s the highest ROI we have is our database.”
Todd partnered with Vyral Marketing following a modified version of The Vyral Marketing Plan to add value and ultimately generate more business from his coaching database. “It’s such a unique opportunity to work with people who understand marketing; from copywriting, editing, to what’s compelling with the consumer – you’re so much more than database and video”, says Todd.
We moderate the live Google Hangout events and ask questions, effectively playing the “customer advocate”, guiding Todd to provide problem solving answers for his audience on a pre-planned topic. His latest event titled “How to Be More Effective, Profitable, & Productive with Role Specialization” had 39 people attend (a good start!). We visit on the phone a week or so before the event to write compelling promotional emails and social media updates to encourage his audience to attend. We get these promotions out to his database for him. “We’re killing it with the percentage of people who come to the live events - given the smaller size of our database - because the content we produce is so real and valuable.”
We’ve also help get Todd booked as a guest on other live events popular in his industry so he can spread his message and grow his database. He was the very first guest on Keeping it Real – a real estate mastermind show – on the topic of “How Todd Tramonte Gets a 7.5% Listing Commission & You Can Too” event. Over 229 people attended the live event and his replay has generated over 1,500 views on the YouTube.
“Outside of recording the video [Vyral Marketing] takes almost no time from me,” says Todd. “If you have any level expertise on a specific topic and you want to communicate that to a targeted audience, whether you have an existing database or you’re building that, Vyral Marketing is a no brainer. It’s an avenue to share your expertise and then begin to build a marketing follow up machine from that. If that’s something you want to do, stop looking around…sign up and get going and you’ll find you can buy time. The one, two, or three years it would take to get something similar to this and still not have it all done because you won’t have the time can be purchased and launched in a month [with Vyral Marketing]. Literally turn on your computer and webcam and go…then you have it handed right back to you ready to go out to your market. I don’t know what really else you can ask for to be honest with you.”
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