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"Reaching our past clients is huge for us right now. The program is an extra touch and a great way to stay in contact with past clients. It's a great way to build relationships with people without having to call every single one of them. I fought it for a while but in the end it just makes sense."
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| John McMillan, COO |
Vyral client and Omaha real estate agent Adam Briley left Vyral around 2012 when he decided he wanted to cut all expenses and go back to the basics. Now that his company is going strong, he has teamed up with Vyral once again. Since he's built up a large list of past clients, Vyral Marketing has played an integral role in helping him keep in touch with them and get referrals. His videos are well received and only take about 20 minutes to shoot. The accountability the program affords is invaluable, so he's glad to be back!
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John: You were a client before, but decided to give us another shot. Can you describe the difference between the experience you had the first time around and the experience you're having now?
Adam: There is a night and day difference regarding how organized you guys are. Before, there wasn't a strict plan of action. This time around, you guys have done a much better job of setting expectations. I need someone like you guys to be around and keep me accountable - I would sometimes push off making videos, but you guys are now more strict about getting me to shoot them. You guys are coaching me through topics and helping me make effective videos - we have time scheduled, I know what to expect, and there are no surprises.
John: What results have you seen?
Adam: We're getting out there in front of people. We get a lot of people calling, emailing, and text us saying, "Hey, I saw your videos! They're very informational and we love it!" We just sold a house because we had kept in touch with the sellers through the emails. People will reach out to us now.
John: Are you doing anything to measure your results and calculate your ROI?
Adam: I'm not, but I look at Vyral like radio. I could probably tell you by the end of the year, but right now I just don't know. I'm a believer in it because, like radio, it's touching people. It's one of a bunch of different touches that add up to a sale. I'm not looking at just one thing that is going to be a huge money maker for us - it's a mix of many things that get us results. Not even looking at it as something that gives immediate results, although it does in some cases, but as something that works out well with the other marketing strategies we're employing.
John: Any other specific stories about the video blog working to generate leads?
Adam: I'm meeting with an investor tomorrow who has a $650,000 house to sell. He also buys homes, but he doesn't do small flips - he does $300,000-plus flips. He reached out to me a couple months ago and said, "I've been getting your video emails and they're great. They're informational and not too long or dorky." It's resulted in us meeting up to discuss his options further.
John: Any other specific stories about the video blog working to generate leads?
Adam: I'm meeting with an investor tomorrow who has a $650,000 house to sell. He also buys homes, but he doesn't do small flips - he does $300,000-plus flips. He reached out to me a couple months ago and said, "I've been getting your video emails and they're great. They're informational and not too long or dorky." It's resulted in us meeting up to discuss his options further.
John: Why did you come back? Why did you rehire us?
Adam: I always knew I needed to do something. It was either I do it myself or through some kind of system. I have someone who will get on me and keep me accountable. I can say I'm going to do it all day long, but unless I have someone pushing me, I'm going to put stuff like that on the back burner. I'm always trying to focus on current clients and prospecting for the future. For the fee you guys charge it's a no-brainer. The reason I stopped before was because I decided to cut every expense I had to just restart and go back to basics. I've built up again and I knew coming back was something that needed to be done. We don't want to focus on lead gens as much anymore because we have built up a large enough book of business. Now it's about working on the relationships we already have.
John: Did you have any fears when signing up with us?
Adam: I didn't really have any fears. Even though it's a really small fee compared to other things people spend money on, people may not be too enthusiastic about having to do videos. It's just different. You may not be completely thrilled about doing it, but deep down you know you need to.
John: What do you like most about working with us?
Adam: The coolest thing is you guys are really good at connecting with other agents. You guys are always sharing ideas and think that's pretty cool. It's a huge part of why I love you guys. I honestly look at you as a business consultant as much as simply as a means to stay in touch with past clients.
John: Anything you would say to someone who is on the fence about hiring us?
Adam: You might be fighting against getting on it because it's such a big change. For us, reaching our past clients is huge for us right now. The program is an extra touch and great way to stay in contact with past clients. It's a great way to build relationships with people without having to call every single one of them or sending them personalized emails. I fought it for a while but in the end it just makes sense.
John: Do you have any tips for someone who wants to find success with the program?
Adam: Be consistent with it. Make sure you're getting your videos in and sent off to your database. Listen to your accountability coach and stay on schedule.
John: How much time do you put into the videos?
Adam: I wing it. It's my knowledge, so I don't make anything up. The videos take 20 minutes max. I don't over think it, I state information that I believe in and that's what we record. It's rare to rerecord a video. Chris is a great coach, so we usually get it done quick and it looks good.
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