RSVP for Next Week's Event:
In this week's Vyral Marketing Team Training you'll learn...
0:40 – Going over Video email launch checklist
1:12 – Email Launch Checklist (Shared Screen)
1:46 – Decide the email of the week and topic of the week based on the points graded in this checklist
2:25 – John goes over the proofing process
3:05 –Going through the Ideal Videography checklist and what each point mean
5:14 – On the being off center point – Kaitlyn talks about how she won’t give points if it’s something that she has to adjust in editing
5:59 – Screenshots – Kaitlyn discusses different styles with the play button so it’s not as big and how clients need to be moved over to the side so they don’t have a play button in your face
5:53 - Matt comments on smiling before the video and that Label Creative would find a screen shot where they’re showing the most emotion
7:36 – Discussion about the screen shots and smiling before the video. John talks about staging emotion for a screen shot.
8:34 – Added the point “Film eye catching screenshot” to ideal videography checklist
9:03 – Going over the Ideal Presentation Checklist and what each point means
10:12 – Kaitlyn comments that the thing that is missed most often is call to action
10:43 – Matt says that the introduction is often takes too long, it should be about 20 seconds
11:14 – Going over Ideal Editing Checklist and what each point is
12:14 – Discussion about zooming in and jump cuts during editing
14:41 – Going over Ideal Video Optimization checklist and what each point is
15-18 – Kaitlyn brings up that you can put the optimization up as a YouTube default so you don’t have to do it every time you upload a video
16:13 – Talks about keyword phrase on Amazon and YouTube. Is the title the same as Amazon and YouTube?
18:45 – CTA links with a clear call to action can be set up in the defaults
19:55 – “Keyword phrase in the first sentence of the description” - In the blog URL, so it’s still in the description. Decided to delete that point because it’s in the URL
21:06 – Are we going to include the entire blog description on a YouTube description – did we include 3-4 key word phrases.
22:47 – Talking about including the whole blog post in the YouTube description, Bryce needs to check on character limit
23:26 – Setting up tags as a default
24:30 – Added name of the YouTube channel name as a tag
26:17 – Endcard can also be added as a default and YouTube
27:21 – Bryce says we can used the entire article but it needs to be linked back up. If you copy and paste, it won’t grab any of the links.
29:00 - Added in “Including email teaser and blog post in the description”
30:00 - Bryce suggests adding links in show notes
30:29 - Kaitlyn brings up when they say that, she includes a screen shot of their blog when they mention their call to action
32:31 - Going over Ideal Blog Post Optimization checklist and what each point is
34:58 - Jack asks if when we’re setting up the blog post for SEO (especially on YouTube) since we’re always trying to add new ways to add SEO, does anyone have suggestions on good keywords phrases.
35:50 – Matt talks about one of his clients and how he optimizes online for more specificity opposed to his local area. Optimize for specific keywords gives more chance to be found online. If they client isn’t specific in their video, we can’t add anything about it
37:16 –Should be bolding a local keyword or specific real estate word for our real estate clients, etc.
38:43 – John pointed out to add the best quote as a jpeg and adding the alt text
40:44 – Bryce pointed out that alt text will be read with anyone with a screen reader so don’t name it something weird
41:17 – Bryce suggested that when you name the file, name it with the keyword. Google looks for images by the name of the file
42:48 – Added that Jpeg file name should be keyword phrase
43:13 Going over Ideal Email Optimization checklist and what each point means
43:39 – John added Q&A or bring the pain for the headline
45:10 – Going over Facebook Update checklist and what we point means
45:34 - Kaitlyn talks about a way to get around the screenshots provided. Suggests putting in the URL and the teaser and then upload screenshot that you’re already using for screenshot
46:31 – Clients posts on Facebook to look as good as the ones Frank posts. Matt and Kaitlyn are looking into a way to improve the social media posts look
47:48 – Matt says with mobile it’s a better idea to have a good share photo rather than having the video play directly from Facebook
49:00 - Matt and Kaitlyn are going to see the results we get with it, we’ll change the checklist later
49:19 - Going over the Other Social Updates checklist and what each point means
50:11 – Going over the Open and Click checklist and what each point means
50:28 – Bryce says we can delete the points with feed burner and iTunes because it’s all automatic and one streamed so there’s not need to check it
51:22 - Dan goes over LinkedIn updates - Updates show up on news feed when people are scrolling through homepage
51:50 – Dan talk about how the Korbs have been making posts on LinkedIn because they’re more permanent and stay on their profile
53:42 – John wants to see the traction or if it would make it more relevant or get more connections. Decides to do more research and see the results
54:34 - Discusses new topics for next time and decided to go over the 30 day launch checklist
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