NEW EPISODE: What Is the Best Headline for My Videos?

When you follow the Vyral Marketing plan to get more business from your database, you do the following: build an email list the videos will be sent to, shoot two educational videos every month, and proactively call the people who watch your videos to get more business from them. We have literally sent millions of emails and published thousands of videos here at Vyral Marketing. Our many years of experience have led us to two types of email headlines that we feel work best.

Tip #1: Q&A format beats a headline
It's so much easier to answer a top customer question, then it is to come up with a topic all by yourself. You'll get much better results with "How do I save money on my taxes?" over "3 ways to save money on your taxes". Take a look at the Google Webmaster videos with Matt Cutts. He does nothing but answer questions from other webmasters and the videos are very effective. Which headline is more interesting to you: Your Home's Value May be Rising or Is Your Home's Value on the Rise? When you pose a question, it's hard for people to resist finding the answer.

Tip #2: Use a "pain-avoidance" formula

Which headline would you click: 3 Ways to Save Money on Utility Bills or Costly Mistakes You're Making when Paying Utility Bills? The latter is more compelling because it appears to offer a remedy to a problem. Use headlines like: Most Common Mistakes, Biggest Dangers, Things Never to Do! When your headline raises a problem or fear, it's almost always more compelling. Go Google headline formulas - you'll find some ways to make the content you're producing more relevant and interesting, so you get more views on and generate more leads. 

If you want a better headline, rework it into a question or bring the pain. Here at Vyral Marketing, our writers do this for you. If you would like help reaching more people in your database using educational videos, sign up for our weekly newsletter, follow us on Facebook, and subscribe to our YouTube channel.

Would you like help creating professional videos packed with great content your database will love? We invite you to reach out to us for a free consultation at at our firm. We'll sit down, discuss where you're at in your business, and determine the results you can expect from our program. 

We challenge you to put your knowledge and expertise on video and start scaling your impact!