VIDEO OF THE WEEK: Louisville Real Estate Market Update for Fall 2014

We’d like to congratulate Vyral Client Bob Sokoler in Louisville, KY with the best video of the week, scoring 20 out of 22 points (90.9%) on the perfect video checklist. “Louisville Real Estate Market Update for Fall 2014" 

See the live video here

Great job, Bob! The use of b-roll and background music really brought your video to life. Doing your video from a rickshaw brought a nice change of pace from the standard office-shot videos. Things to improve would be to trim down the length of the video to be around 3 minutes, and to have a call to action at the beginning. Keep up the good work! We look forward to seeing more great content.
Ideal Videography (10 points)

(yes) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(yes) Are you off-center in the frame for graphics (rule of thirds)?
(yes) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?

Ideal Presentation (8 points)

(no) Is your video under 3 minutes in length?
(yes) Did you introduce yourself and what you do first?
(yes) Did you state the point of the video second (and the benefit)?
(no) Did you give a quick call to action third?
(yes) Are you enthusiastic in your presentation (show emotion/smiling)?
(yes) Are you conversational and not obviously reading a script?
(yes) Do you look at the camera the entire time?
(yes) Did you share 1 specific, clear idea (ideally Q&A)?

Ideal Editing (4 points)

(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(yes) Did we include graphical text on key points?
(yes) Did we include your contact information on a lower third?