I just want to say how excited I am to put more time into improving the marketing for you. Our sales and marketing team here is taking care of the lead-generation and sales work, so I can focus entirely on you.
Our FIRST 100% custom-written homebuyer lead conversion sequence will be done by the end of the month, as promised, and I can’t wait to share it with you.
Next week I am working with the Success Coaches to improve headlines in your emails…the BEST headlines I have found are either questions or “pain avoidance”.
For example…
Instead of “2014 Fall Real Estate Market Update”, you may get better results with “Where is the value of your home headed this fall?”
Or, instead of “3 Ways to Save Money on Your Taxes”, you may get better results with “3 Costly Mistakes You’re Making When Paying Taxes.”
So, this week we’re going to split test a few client emails. Half will have a traditional headline, and the other half will use a question or a “pain-avoidance” headline.
I’ll send the results to you – we’ll see which one did better.
Also this week I want to thank our great client Jon Carbutti in Connecticut for his kind words about the results he’s seeing following The Vyral Marketing Plan.
Listen to this interview about his success (there’s a full transcript, too).
Finally, several of you I know have been fortunate to attend some powerful conferences recently and have a list of ideas to implement. That’s great!
If you want to talk about them and they are not a part of the program (at least as of yet), call me at 402.515.5438 or ask your Success Coach to bring me into your next call. This is what I love.
Instead of finding customers for our service, I want to create services for our customers!
Have a wonderful weekend, and please don’t hesitate to reach out if we can be of value.
Thank you for being a client.
Talk to you next week.
Frank
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