"The onboarding process was very smooth and you guys set clear expectations for me. I knew what to expect, I knew when to expect it, and for the most part you guys really delivered." -- Vyral Client David RobinsonVyral Client and Orem real estate agent David Robinson had tried the Vyral program before, but didn't commit to it like he knew he had to. He thought he could try to do it himself and cut the expense, but came to the realization that it was too time consuming and that he wasn't being consistent enough to make an impact. Since coming back to Vyral, David has been impressed with how much value the program continues to add. The additional emails and audio testimonials from past clients Vyral does for him has led to an increased online presence and better name recognition already. It's probably safe to say that David is glad to be back!
John: Jason told me that you guys had a conversation with Frank yesterday, and it sounded like your experience was night and day from the first time you had signed up to work with us. Is that why you volunteered?
David: I first connected with Frank a couple years ago and made a commitment. I didn't really execute very well with the commitment. I just bagged it all and determined I could do what you guys did myself and cut the expense. So, I attempted to do that on my own for about a year and came to the realization that: one, I shouldn't be spending time doing this and, two, I'm so inconsistent that it is having very little impact.
So, outsourcing it to you guys and really committing has added value -it's just been huge. I've only been at it for about three months now, and it isn't like my business has doubled or anything, but I can see the significant value that you guys provide.
John: That's great. So, when we go back to 2012, when you were originally a client, can you talk about the difference from what you have seen trying to get set up and going through it a couple years ago, to getting set up and going through it now?
David: Yeah, absolutely, you guys have really streamlined your systems and tuned up your systems and the onboarding process as well. I think the fact that you've grown and brought on more staff and you learn from mistakes is impressive. Ultimately, the onboarding process was very smooth and I think you set clear expectations for me. I knew what to expect, and I knew when to expect it, and for the most part you guys really delivered on that.
John: That's good to hear. That is something we worked really hard over the last couple years to get in place. It was one of the struggles we identified, and it sounds like we fixed it. From a coaching aspect, have you noticed a difference?
David: This time around, the accountability and the regular appointments is what is most helpful. Just knowing that I have an appointment with Jason that is scheduled, booked, and is when I'm going to record those videos, is great. I would venture to guess that the biggest challenge for agents in our busy, crazy whirlwind that we have to deal with on a daily basis is really executing and blocking out the time to record the two videos. The system that you have in place to help us record those - scheduling time, doing them from the webcam - has really helped me be consistent with recording the videos and consistent about touching my database.
John: You've only been back for a few months, but have you seen any results so far?
David: Yeah, absolutely. Just from the email you guys provided - it wasn't even the videos, it was the Spring Seller Lead Gen. So, my database isn't huge, and we had almost 20 requests for evaluations from our database, and we took a listing just from that one email. In addition, I've had multiple leads come in - as a matter of fact, I just went on an appointment a couple days ago with a woman that I didn't really even know. I contacted her randomly through circle prospecting over a year ago and we just sent out one of the videos that we recently recorded about "3 tips that we can use to maximize the value of your home" and you guys provided me with a click report, you said "call these people that we highlighted". I called her and she was like, "Oh yeah, thank you very much, I really liked your video and am implementing some of those things," and I went ahead and scheduled a listing appointment with her, and I have a listing appointment with her next week. She would have fallen through the cracks had you guys not sent me the click report and said "Hey, call these people."
John: How do you plan to implement the measurement of your ROI?
David: I'm not measuring an ROI specifically from Vyral. What I'll be measuring is the ROI off of my database. Vyral is one tool that I use to communicate with my database. So, it gets lumped in with other systems that we have in place. But this system is by far the most helpful - I'm a high DC, I don't communicate well with my database. It isn't something I do naturally. So, this can be a really simple way to sort of have that face to face contact through video and is a really ideal way for me to communicate with my database.
John: Did you have any fears before signing back up with us?
David: Yeah, I was concerned with the upfront cost and just following through and executing it. One thing you did change, is you require a commitment. It's an actual contract, whereas when I first did it, it was month to month, and to be honest, that gave me an out the first time around. The contract has been beneficial, it made me think harder about my business model and if this was a piece I really wanted to add to my business model. It made me make a bigger commitment. I think once you make that type of commitment, you are going to do whatever is necessary to execute on that, be consistent, and drive an ROI on that particular medium.
John: What do you like most about working with us?
David: You know what is really cool about you guys? You are continually looking for ways to add more value. I just got off a call with Jason and Frank where we are working on a follow up sequence for internet valuation site leads. I think at some point in time you will charge for that service, but at this point in time it's great. I mean, just the additional emails that you provide is huge. Another thing that I love is when you guys call our past clients we just closed with and get an audio testimonial from them. What I enjoy most is that you guys are trying to innovate. You're not just settling for a system that you developed. You're constantly looking for ways to add more value to your clients, and really innovate and be a leader in this, sort of niche, in the real estate world.
John: What would you say to someone that was on the fence about hiring us?
David: I would say that it is a real no brainer. When you take it all into consideration, it's a pretty low cost way to communicate with your database on a regular basis and have a high level communication. There is a difference between just sending a postcard and sending a video where you are trying to add value to your database every other week. People appreciate that. I've gotten multiple comments from people, and again we are only a couple of months into this with you guys, but I get comments from people in my database just saying, "Hey, I got your video email, thanks for that. That was a great tip." I think for anybody that is on the fence, if they don't already have a systematized, organized way to communicate with their database, and want to do it regularly and consistently, it's a no brainer. If you aren't doing video email, then you are way behind.
John: Any tips you could offer to someone to be successful using the Vyral program?
David: Look for ways to add value. For example, one of the videos we just sent out was an offer to help our database dispute their property tax valuation that came out a couple of months ago. We sent out some instructions on how to do that, we linked to the website they need to go to fill out the right form, and told them that we would help them identify the current market value of their home. Looking for ways to add value to people, and educating them. Coming up with good content is number one. One thing I think is cool is the email that you send out that shows the top video emails. I'm not having to be really creative, I just look at what the top open and click rate emails that have gone out for other clients and I just mimic that.
John: Is there anything else you want to add? Those are all the questions I have.
David: I appreciate what you guys do. I consider you guys an intricate part of my business. So, I look forward to a continued relationship.
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