We’d like to congratulate Vyral Client Rick Bettger in Omaha, NE with the best video of the week, scoring 20.5 out of 22 points (93.1%) on the perfect video checklist. “Our Latest Video Just Might Terrify You!"
See live video here
Great job, Rick! You always break the mold when it comes to your videos, and this one is no exception. Your willingness to try something completely unconventional always seems to work. Although, because this video was so unconventional, there are many things that were left out from our checklist. There was no introduction, the reason for the video was not stated (although it spoke for itself), the call to the action wasn't at the beginning (but was at the end), and due to the video being outdoors and so close to the interstate, the traffic hindered the audio in the video. Overall, if someone were to break away from the checklist, this would be the way to do it. Can't wait to see your next video!
Ideal Videography (10 points)
(yes) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(yes) Are you off-center in the frame for graphics (rule of thirds)?
(yes) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(no) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?
Ideal Presentation (8 points)
(yes) Is your video under 3 minutes in length?
(no) Did you introduce yourself and what you do first?
(no) Did you state the point of the video second (and the benefit)?
(1/2) Did you give a quick call to action third?
(yes) Are you enthusiastic in your presentation (show emotion/smiling)?
(yes) Are you conversational and not obviously reading a script?
(no) Do you look at the camera the entire time?
(yes) Did you share 1 specific, clear idea (ideally Q&A)?
Ideal Editing (4 points)
(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(yes) Did we include graphical text on key points?
(yes) Did we include your contact information on a lower third?
+BONUS Points (4 points)
(yes) Did we use jump cuts to keep the video moving and tight?
(yes) Did we zoom in for a close up portrait to emphasis important points?
(yes) Did we include client approved background music from YouTube library?
(yes) Did we include client provided B-roll of pictures or slides?
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