- RSVP for our next Weekly Marketing Training June 6th at 7am PST onHow to Set Up Yelp! & Google Places to Get More Customer Reviews
______ Are we a manager on the client’s Google+ account? - ______ Did we get approval for which channel to use, if client has many?
- ______ Optimize Channel Name with a keyword phrase before the client name
- Ex. Myrtle Beach Real Estate Agent Greg Harrelson
- ARTWORK
- ______ Update the thumbnail image with the client’s photo or logo
- ______ Do we have channel artwork for all widths?
- ABOUT PAGE
- ______ Is all the About Me content updated? The first 2 sentences are the most important. What will I learn and who is the channel for?
- ______ Email for business updated?
- ______ Custom Links Added for All Pages on Client’s Site(s)
- The first link is the main CTA, which will show over the artwork.
- ______ Social Links added for all client social accounts
- ____ Facebook ____ Twitter____ Google+____ Website ____ Blog ____ iTunes
- CHANNEL TRAILER
- _____ Is the “Why Hire Me” Video play automatically?/
- Ideally should be “Why You Should Subscribe” video
- _____ Is the description of the Why Hire Me Video keyword dense?
- _____ Is there a strong call to action at the top of the description?
- PLAYLISTS
- _____ Did we create playlists to categorize all client videos?
- ex 1. “Myrtle Beach Real Estate Homeowner Testimonials”
ex 2. Myrtle Beach Real Estate Market Updates
ex 3. “Educational Myrtle Beach Real Estate Tips To Make Better Decisions”
ex4. “Myrtle Beach Video Home Tours For Sale” - ______ Did we include a keyword optimized description for each playlist?
- ex. If you’re looking to sell your Myrtle Beach Home fast, get these home selling and buying tips to quickly find a buyer for your Myrtle Beach home.
- CHANNEL SETTINGS - DEFAULTS
- _____ Did we all the client’s contact information in the description?
- _____ Category is Education?
- _____ Main Keyword Phrase beginning of the the title?
- _____ Top 10 Tags the client wants to search optimize for?
- _____ Default video location?
- IN VIDEO PROGRAMMING
- ______ Add a watermark?
- ______ Feature the Why Hire Me Video?
- ADVANCED
- ______ Update the Country to the USA.
- ______ Include 10 Channel Keywords.
- ______ DO NOT Allow Advertisements to be displayed alongside vids
- ACCOUNT SETTINGS
- ______ Set emails about your subscriptions to “NEVER”
- ______ Turn OFF all Email notifications about the channel
- ______ Turn OFF All YouTube Newsletters
- ______ Select “Do not send me any emails”
- UPDATE ALL EXISTING VIDEOS
- ______ Did we categorize all existing videos on the YouTube Channel into a playlist?
- _____ Did we put a keyword phrase at the beginning of each existing video?
- ADMIN
- _____ Did we subscribe to the client’s channel under our Vyral Marketing YouTube account?
May 30, 2014
WEEKLY MARKETING TRAINING REPLAY: How to Optimize a YouTube Channel for Maximum SEO
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