June 6, 2014

Yelp and Google Hangout


Set Up Yelp! Profile

  •  Claim an existing listing, or create a new one if it does not exist
  •   Email the client and ask them to respond to any negative reviews
  •   Is the address formatted exactly as the Google Places address?
  •   Add hours of operation
  •   Write strong benefit driven copy about their specialty
  •   Add the year the business was started, with a short history
  •   Add bio of the client (copied from LinkedIn?) with a portrait
  •   If individual is part of a brokerage or team - did we put their it after their name (i.e. Bob Smith - Keller Williams Realty Austin)
  •   Choose the primary category
  •   Add all areas / cities the client serves
  •   Include preferred providers under "Business Recommendations"
  •   Add at least 5 photos of the client, video screenshots, office pictures, team photos, client photos with description and link to website to learn more
  •   Put Yelp! badge or link on the client's website?
  •   Email review request email to client to approve to send.
  •   Send review request email to the database
  •   Send client satisfaction survey template to be send to every client they serve just before the end of a sale
  •   Send client referral card template to print off to encourage asking for referrals


Set Up Google Places

  •  Claim an existing business (Search Google Maps)
  •   Request admin right, work with client to verify
  •   Remove any duplicate listings if any
  •   Make sure the Google Places listing is verified
  •   Add business name, address, full contact info, categories, hours, and an introduction with strong "About Me" content.
  •   Make sure the address is PERFECT - this is how the address must exactly be used on all other sites.
  •   Add at least 5 photos to the page
  •   Google+ Local page - add profile picture and cover artwork
  •   Upload the Why Hire Me video directly to the Google+ local page
  •   Ask the client to respond to any negative reviews if needed.
  •   Search for the client's business on Google, does it show up on the right side? Send that exact link to the client so they see the search results.
  •   Send the client a link to where their pin is on Google Maps - ask them to make sure it's place perfectly so GPS takes people to them
  • Delete Edit
  •  Once Facebook, Yelp! and Google Places are updated, send client their score from https://moz.com/local and say we recommend they spend the $49 a year to syndicate their listings everywhere.

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