VIDEO OF THE WEEK: The Benefits of Trading Up

We’d like to congratulate Vyral Client Danny Batsalkin in Beverly Hills with the best video of the week scoring 21.5 out of 24 points (89.5%) on the perfect video checklist. “The Benefits of Trading Up.” 

See the live video here

Next time, we’d like to see more smiling, passion, and emotion from you Danny since you’re so passionate about what you do. (Video is all about capturing and communicating human emotion). Second, state the benefit of trading up your home right when you introduce the topic (so your audience knows “what’s in it for me” should they decide to continue watching). Also, right after you state the point of the video, we’d like you to state a call to action offering a consultation to the viewer on trading up their home if they are interested. Finally, move yourself slightly to the left or right next time in the video frame so there’s more room for graphical highlights. Great work on using a lavaliere microphone for awesome sound! Overall, excellent work Danny – proud to feature your video!

PERFECT VIDEO CHECKLIST:

Ideal Videography (10 points)

(yes) Are you close to the camera for clear audio?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(no) Are you off-center in the frame for graphics (rule of thirds)?
(yes) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?

Ideal Presentation (8 points)

(yes) Is your video under 3 minutes in length?
(yes) Did you introduce yourself, business, or brand first?
(yes/no – half point) Did you state the point of the video second (and the benefit)?
(no) Did you give a quick call to action third?
(no) Are you enthusiastic in your presentation?
(yes) Are you conversational and not reading a script?
(yes) Do you look at the camera the entire time?
(yes) Did you share 1 specific, clear idea (ideally Q&A)?

Ideal Editing (6 points)

(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction/outro?
(yes) Did we include graphical text on key points?
(yes) Did we include your contact information on a lower third?
(yes) Did we add an adjustment layer to auto correct levels?
(yes) Did we include a professional start frame?

+BONUS Points (5 points)

(no) Did we add a sound effect / motion when displaying text?
(no) Did we use jump cuts to keep the video moving and tight?
(no) Did we zoom in for a close up portrait to emphasize points?
(no) Did we include client approved music from the YouTube library?
(yes) Did we include client provided B-roll of pictures or slides?