"I wouldn't do anything other than market to my database first. If you have a database, you shouldn't be spending money getting outside people to work with you before you start working with your own personal database that you've been building. If it's just sitting there, it's wasted revenue. I would be spending my money working on the database. Then whatever I make from doing that could go into more marketing."
– Vyral Client Kodi Riddle
[Full transcript below]
John: You've had some recent results on the Vyral Marketing program. What's been going on lately?
Kodi: At my last two listing appointments, the customers told me how they had watched the videos on my five steps to do with your home once you list it. One of them was someone that I didn't even know, but she was somehow in the database and got the video. There is no question that's the reason I got her call. I'm really excited about her, because that really helps you on your return on investment. I think the other one would have called me, but the video got her to get going. She did the five steps from the video before I came to the listing appointment. She had been trying to decide what to do, the video inspired her to call me, and that's a $480,000 listing. You could tell there was value in what I was offering. It was so cool to get that feedback. I hadn't gotten that before. I feel like the videos are a service. I knew I wanted to do video, but I had no idea what to do. Going with you guys was the right thing to do, and I'm really happy with it.
John: You've been a client for about nine months. How has the return on investment been?
Kodi: I looked at that with Chris. I think we feel like we paid for it for five years. We feel really good just on these two listings alone, or just the one alone. You always say all you need to do is sell one house to pay for this for the year, but that's not the way we go about it. We've got at least five times return on this. We do send other things to the database, but not that often. Vyral is the main way we keep in touch with them. It's a good way to keep getting our referrals.
John: In the last nine months, have you seen an increase in the database leading to sales?
Kodi: Yes. No question, there's been an increase. What we've added along with the Vyral videos is we call our Ratings list once a quarter. That list is made up of past clients, really close friends, and family members - people that are always referring you anyway. As far as the database as a whole, the Vyral videos are the only things hitting those people. So when something happens from the database, it's because of Vyral. We feel good about Vyral. It's not something we're getting rid of, let's put it that way.
John: Great. Was there anything besides knowing that you wanted to do videos that lead to you calling us?
Kodi: The only reason I even knew about you was because of Lars Hedenborg. He was the reason I called.
John: So why hire Vyral? Why not try to do these videos and email the database yourself?
Kodi: I'm in acting. I love being in front of the camera and doing the videos. But when I realized that if I purchased the editing software, and enjoyed doing that craft, then where's the time to actually sell real estate? There's no way I would take that on and do it myself because of time. My value is in the prospecting, not at all in creating and editing the video.
John: Did you have any fears before you signed up with us?
Kodi: No, because you guys were doing the ten times guarantee at that time. I felt pretty comfortable. Lars is a top player here. He sells a boatload of homes, and he is the model for me. He has had massive success, and there's no way I would follow anybody that isn't more successful than me. He's doing great with Vyral, and he highly recommends it, so I really wasn't afraid.
John: What would you say to someone who would be on the fence about working with us?
Kodi: I wouldn't do anything other than market to my database first. If you have a database, you shouldn't be spending money getting outside people to work with you before you start working with your own personal database that you've been building. If it's just sitting there, it's wasted revenue. I would be spending my money working on the database. Then whatever I make from doing that could go into more marketing.
John: Any tips you could offer someone to be successful while working with Vyral?
Kodi: What I would say, and what you guys tell us to do, is to call those people who open and click on your emails. My husband does those phone calls, and he is an amazing people person. Good meaningful conversations from those calls definitely help your success. Do as much interactive stuff as you can on the videos. It is hugely necessary to always include a call to action in the videos.
[End of transcription]
Thank you for sharing the inspiring story of Realtor Kodi Riddle's success with database marketing. Her experience underscores the power of leveraging existing contacts and the impact of consistent, value-driven communication. In the competitive real estate market, presenting properties in the best light is crucial. High-quality visuals can make a significant difference in attracting potential buyers. Services like Zenith Clipping's shadow creation service enhance property images by adding realistic shadows, providing depth and a natural look to photographs. This attention to detail can elevate the professionalism of listings, making them more appealing to clients. Combining effective marketing strategies with top-notch visual presentation can lead to remarkable results, as demonstrated by Kodi's achievements.
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