Welcome New Client Ryan Prazen

John: How did you hear about Vyral Marketing? 

Ryan: I know Kyle Whissel down here in San Diego, and he had sent me an invitation to a webinar with him and Vyral Marketing. I watched it, and we've been struggling with attacking our database in a systematic way, so it sounded like a good fit.

John: Great. So it was pretty much that webinar that motivated you to give us a call? 

Ryan: Yeah, for sure.

John: Summarize where you're at with your business right now. What are your goals moving forward? 

Ryan: Our goals specifically are just to get more return on income on our database. There's a lot of gold there, but [following up] isn't routine.

John: You mentioned this earlier, but you think you're going to have over ten thousand people in the database. Do you know approximately how many? 

Ryan: She sends out a newsletter through Top Producer, which goes through Constant Contact. We don't monitor anything. I know that you can monitor some things through Constant Contact, like the click rates, but I don't know who those people are who click. But I know who the people are who have opted out, so I'm not exactly sure what the number's going to be until I pull the data. Then we also have BoomTown. I know we've got around 3,500 to 4,000 people in BoomTown. I don't know what the number will be exactly, but I have to assume that it will be pretty close to the 20,000 marker.

John: So you're using BoomTown and Constant Contact. Are you doing anything else to market to your database? 

Ryan: We use Market Snapshot via Top Producer.

John: Okay. How's everything working for you? 

Ryan: So we're using BoomTown for basically all the front ends. All the agents use it. So when a lead comes in through Zillow, it will go right into the system. Top Producer we're using more for the back end. We're looking to turn that around and have everybody get some educational videos. We're not trying to be intrusive with some email that's asking you to call us, we're sending out something  educational where they can see that information if they choose to click on it, and then we can follow up with them.

John: Was there any thought to try and do video blogging within the team or keeping the email marketing in house instead of hiring Vyral? 

Ryan: Yeah, it's just a time constraint. We've got eighteen agents in our office, and I manage the front end so I'm doing so many things. I've got an intern here who does some of our social media posts. We go through spurts of trying to get more testimonials from our clients. The thing is, hiring someone just means there's another person that I've got to train, and right now I just don't have time. My time's already spread thin, so this to me was just a great way to outsource it. When I run the numbers, at minimum it would be $1,600 a month to hire someone to come in here when we can do it with you guys for $550 a month and have accountability and coaching. We coach with Bill Pipes and we do all the Tom Ferry stuff. People have done videos, and I know everyone's telling us to get videos out, but it's too time consuming.

John: What results are you expecting? What does success working with us look like to you?   

Ryan: Success would be that in six months, we have some structured deals that point directly toward them clicking through from our database. We're looking for direct referrals. I would hope to see our testimonials creep up a little bit. Then after six to twelve months, we should continue to see reasonable growth and reasonable deals. If I had to set a goal on it, I would say within twelve months I definitely want anywhere from six to eight yield at minimum from it.

John: Anybody besides Kyle [Whissel] that we need to thank for your business? 

Ryan: I think Scott gave me a referral from Temecula, and I called them.

John: Goran and Lisa Forss? 

Ryan: Yeah. So I called him, just to get his opinion on everything, and he loved it. He said it's great.