Write Your Own Video Blog Infomercial

It's critically important you put a 'Why Hire Me' video on your blog to clearly communicate the benefits of your services. It's very straightforward - film a 2-3 minute video to answer "Why Should I Hire You?"

Now, if you're a well trained salesperson, you would NEVER answer this question directly - rather, you'd ask carefully rehearsed questions about your prospects needs FIRST, so you could then tailor your response to their specific problems.

However, when you're video blogging, you don't have this luxury. 

You must assume the viewer's needs.

In other words, you must have a picture of your ideal client in your mind. How do they dress? How do they talk? Why do they buy? How do they act? What are their concerns? And more importantly, what are their needs? With this picture - you'll be able to clearly state the problems of your IDEAL prospect.

Here's why....

The most effective selling 'formula' is P-A-S. You state the (P)problem/pain, then emotionally (A)agitate this problem/pain, then you (S)solve the problem/pain. This is how I recommend you structure your 'Why Hire Me?' video for your video blog.

For example, your video will start...

1. PAIN - state the problem your prospect has

Hi there, I'm Frank Klesitz and I understand your problem.
You have this issue, and this area of concern - and it really bothers you.
And I'd be skeptical too, I've been there.
In fact, many people have this same problem, you're not alone.
You've searched everywhere for a solution.

2. AGITATE - tell them what happens if the problem isn't solved

Now, if you don't solve this problem, here is what's going to happen.
And if you make the wrong decision, here are the consequences.
Imagine your happiness when this problem is solved.
How would solving this problem change your life?
Visualize the perfect solution to this problem, does it exist?

3. SOLVE - offer your unique selling value position

Now, here's where I can help you.
This is exactly what I'll do for you.
And here are all the benefits you'll receive.
And I stand behind my service with a guarantee.
And if you act now I'll throw this in.
Listen to what a few of my clients have to say...
So call me now for a FREE consultation.
But wait, there's more.
So call now and I'll double the offer!

So CALL RIGHT NOW!

Ha! I've bet I've already sold you and you don't even know what the product or service is! That's because this is a PROVEN selling formula used in infomercials and print media for decades. It's not cheesy, just keep your audience in mind when you film your video. Simply stick to the formula and you'll do great.

*Alright, so the end is a little 'cheesy', but this is an article about writing your own video blog infomercial, right? Remember, keep your audience in mind. The way to present yourself to a highly educated, affluent executive is completely different then selling to the public.

If you'd like help writing a powerful script for your own 'Why Hire Me' video, email me.