The Database Marketing Hangout
Interviews with Vyral Marketing clients about how they are getting results.
Episode 030: What to Do When Vyral Marketing is Your FIRST Marketing Investment with Jodie Osofsky
LIVE July 5th @ 10: 00 am PST- Vyral Client Jodie Osofsky spent 16 years selling real estate in the Salt Lake City area by referral only, until she finally took the first step to do more deals without having to invest more time - investing money into marketing. She built a solid database of about 400 people over the years - both past clients and sphere - and she needed to stay in better touch for more referrals and repeat business. After reviewing all the options to stay in better touch with her database, she chose Vyral Marketing. In the first 3 months on the plan of sending 2 videos a month to her database, she generate 6 direct deals. In the first 6 months of this year, she has already generated an additional 11 deals directly from her database due to her videos. She's also added in all her leads to her video marketing to bring her full email list up to 1,800 people - although all her business to date has come from her "core" list of 400 contacts. Jodie is well on track to break her record this year to close over 40 deals by the end of 2016. Watch the replay here.
Episode 029: Marti Hampton: How Video Helped Her Team Sell 425 Homes
Episode 028: Brian Lessinger: How to Work Your Database For Referrals
Episode 027: Wes Madden: How Co-Marketing Relationships Helped Him Sell 579 Homes
Episode 026: How Realtor Brian Gubernick Doubled Sales From His Database
Episode 025: How Realtor Jeff Latham Recruits & Coaches His $67 Million Team With Video
LIVE April 7th @ 11:30 am PST - Vyral Client Jeff Latham built one of the most successful real estate teams in Seattle, selling over 200 homes a year ($67 million in volume). He needed a dependable way to communicate with his database, train his agents, and constantly recruit new talent to his team. Since implementing video marketing, among other things, Jeff has leveraged himself to reach more people in less time, effectively now only working 5 hours a week. You can watch the full event replay here.
Episode 024: How Realtor Kathy Moore Recruited 20 Agents in 2 Months with Video
LIVE March 23rd @ 11 am PST - Vyral Marketing Client Kathy Moore is a real estate recruiter in Midvale, Utah. Kathy needed a cost-effective plan to consistently stay connected with people she's met thinking about a career in real estate with her brokerage. She began asking for email addresses, publishing educational videos, and following-up with people who watched her videos. "Now for the first time in my career," Kathy says, "I have people coming in off the street to interview with me." Watch the full event replay here.
Episode 023: How Utah Mega Agent Spring Bengtzen Reconnected With Her Database
Episode 022: How #1 Tampa Realtor® Andrew Duncan Earned $5.6 Million in GCI in 2015
Episode 021: How Jeremiah Taylor Grew His Brokerage from 317 to 420 Real Estate Agents
LIVE Jan 7th @ 12pm PST - Jeremiah Taylor is the recruiter for a Keller Williams real estate office in Del Mar, CA. We're going to cover how he grew his office from 317 to 420 agent lat year selling a total of $1.1 billion in real estate. He works full time as a recruiter in California while owning a real estate team in Tucson. His team sold 110 homes last year without him even being there! He communicates with his database in Tuscon while living in San Diego through video which allows his team to have targeted lead follow up. Watch the full event replay here.
Episode 020: How Brett Tanner Adds 5,000 Opt-In Leads a Month to His Nurture Database
LIVE Nov 19th @ 11am PST - Brett’s team generates roughly 5,000 opt-in leads a month both from online advertising and dedicated in-house and virtual prospectors. We’re going to cover how he generates so many emails every month, what system he uses to manage all his contacts, his process for in-depth follow up, and how he uses video to identify the hottest prospects in his database. These "high-volume" leads complement his strategy of communicating with his sphere and past clients. You’ll also learn how he educates local agents with video to help him attract sales and administrative talent to his team including expansion partners in new markets. Watch the full event replay here.
Episode 019: How Realtor Matt Fetick Budgets Expenses to Earn $2 Million Commissions Profitably
LIVE Oct 29th @ 11am PST - Top real estate agent Matthew Fetick will discuss his budget model to determine how much he pays his sales team, the amount he allocates for marketing, and the amount he sets aside for overhead expenses and salaries. His target net profit margin is 40% of revenue or commissions earned to the bottom line (owner profit). If you want to know how much you can afford to spend on Vyral Marketing to generate leads for your business without risking profitability or going into the red by spending too aggressively, this is a great hangout to attend. See you there! Watch the full event replay here.
Episode 018: Matthew Ferry Reveals How to Shift Your Mindset from Transactions to Relationships to Grow Your Business
LIVE Oct 8th @ 11am PST - Matthew Ferry has coached thousands of sales professionals over the years on how to correctly think about business (i.e. mindset). Our best clients are focused on helping people through trusting, long-term relationships - not just making sales. For some, it’s terrifying calling people you know for business. On this hangout, we discuss how to overcome the fear of talking to people you know and tips to build sustainable business relationships, so you’re not doomed to the transaction treadmill of chasing one sale after another.Watch the full event replay here.
Episode 017: How Austin Realtor Tim Heyl Built a $2 Million Business by Age 27 with Prospecting and His Database
LIVE Sept 10th @ 11am PST - Tim Heyl built a $2 million real estate business by the time he turned 26, and in this hangout we’re going to be discussing how he was able to accomplish such a feat. Prospecting and grinding on the phones were Tim’s major strengths in the beginning, but at a certain point he had too many clients to continue to spend his time prospecting. We’re going to examine that tipping point in his business and analyze what Tim did to transform his company into a major force in the Texas real estate. Watch the full event replay here.
Episode 016: How Top 1% Real Estate Broker Lars Hedenborg Gets 30x ROI on His Contact Database
LIVE Aug 27th @ 11am PST - Vyral Client Lars Hedenborg owns a real estate team in Charlotte and will sell over 300 homes this year while he works only 1 day a week in his business. He is getting a 30x ROI this year on his database. We cover all the things he's doing to get that return. Watch the full event replay here.
Episode 015: How Broker Amanda Howard Doubled Past Client Referrals Earning $3 Million GCI
LIVE Aug 13th @ 11am PST - Amanda Howard entered the Huntsville, AL real estate market with only $3,000 to her name with two young children and a new marriage. In her first two years she sold over 75 homes through pure grit - door knocking and prospecting. But with the help of education-based marketing both on the radio and through educational videos - along with internet lead generation - she earned $3 million GCI for her brokerage in 2014 without having to make a single outbound phone call to a stranger. We cover on this hangout how she did it. She has the help of a dedicated person in her office to call past clients, includes vendors in her videos, uses video to aid agent recruiting, and amplifies her marketing with Facebook and YouTube video advertising to specific niche communities in her area. Watch the full event replay here.
Episode 014:How Austin Broker Chris Watters Earned $2.85 Million GCI in 4 Years with Marketing Leverage
LIVE July 30th @ 11am PST - Chris owns his own brokerage – Watters International Realty. While he didn’t have many past clients at the time, he hired us to stay in touch with everyone he’s met and, more importantly to him, communicate with the leads his marketing generates so they convert into clients over time. In the summer months, he’s spending upwards of $50,000 a month to generate leads for his team. Every email gets put on The Vyral Marketing plan of two educational videos a month to stay in touch with his database, and to identify whom is most interested in buying or selling a home. Those names go to his sales team to prioritize follow up. Overall, he will spend 15% of his total GCI this year on lead generation. Watch the full event replay here.
Episode 013: How Realtor Bart Vickrey Reconnected with His Neglected Database to Double His Business with Video At Zero Cost
LIVE July 20th @ 2:30 pm PST - Bart Vickery is a top real estate agent in Indiana with an incredible story about reconnecting with your neglected database to double your business inexpensively (in fact, he did it with no money out of pocket). Vendors pay for all his marketing expenses, since he includes them in the process. He has “zero cost”-ed his marketing, so his ROI is through the roof. We’ll talk about how he does it and stays compliant. Watch the full event replay here.
Episode 012: How #1 Hawaii Realtor Adrienne Lally Became a Top Producer From Scratch
LIVE July 2nd @ 11am PST - Adrienne and Attilio, the #1 Realtors in Hawaii, share how they would rebuild their real estate business from scratch to be a top producer in any new market. They will sell $60 million in homes this year. You'll learn how they build a database, communicate to it with helpful videos, and follow up with the people who watch their videos for business. You'll also see examples how they co-market with local business owners and use the local and national media to enhance their exposure - among other strategies working for them you can model.
Episode 011: How Realtor Hal Sweasey Generated 93 Deals From His Database
LIVE June 18th @ 11am PST - Learn how #1 San Luis Obispo real estate agent Hal Sweasey sold 155 homes last year with a prospecting based, database marketing enhanced lead generation strategy. 60% of his business came from his database in 2014. He has 5,000 emails in his database (2,300 of them are past clients or sphere of influence). He gets a great response from his videos with "20-30 registrations on his buyer site" and "3-4 opt-ins for a home value report" each time an email goes out. That's pretty incredible. He's also getting a lot more "come list me" calls since he hired Vyral Marketing, with his next steps to be getting more online reviews.
Episode 010: How Realtor Kelly Fischer Lessens the Prospecting Grind with Database Marketing
LIVE May 14th @ 11am PST - Kelly works a small beach community in Florida with only 15,000 people in the city of Vero Beach and 141,000 people in the entire Indian River County. She is a hard-core prospector at heart. Cold calling expired listings, FSBO’s and neighborhoods was her preferred choice of getting new business when she moved to Florida from New York without any connections. We’re going to talk about the ROI of her marketing on the live hangout and what she’s doing to stay profitable when spending money to generate leads. Learn how she used marketing profitably to lessen the grind of her prospecting to grow her real estate sales business.
Episode 009: How Realtor Ken Pozek Beats His Competition Working a High End Niche with Video
LIVE April 29th @ 11am PST - Detroit Real Estate Agent Ken Pozek hired us about year ago to start sending 2 educational Q&A videos out to his database every month to stay in touch for referrals and repeat sales.Last year Ken sold 42 homes, and this year, he’s on track to sell 70 homes with the help of very niche farming, organic lead generation, open houses, and staying in touch with his database using educational web video. Ken has 450 past clients and about 3,000 emails in his database collected from prospecting, internet opt-ins, and open houses over the past 7 years since he started selling real estate in 2008.On this LIVE Google Hangout replay you're going to meet Ken and learn how he uses video to beat his competition.
Episode 008: How Realtor Dave Friedman DOUBLED His Database Business To Earn $1.25 Million GCI in 2015
LIVE April 8th @ 11am PST - Charleston Realtor Dave Friedman worked cold internet leads the first year in the business. He spent about $2,000 a month to sell 34 homes. He only sold 3 homes to people in his database the first year in his business. After talking to top agents, listening to interviews, and speaking with various real estate coaches he decided to start working his METS (the people he met) as well as his HAVEN’T METS (people he has not yet met).On this LIVE Google Hangout replay you're going to meet Dave and learn how he made the transition from working only cold leads to building, nurturing, and working his database.
Episode 007: How Realtor Jeremy Larkin Will Sell 150 Homes Without Cold Calling
LIVE March 26th @ 11am PST - St. George, Utah, Realtor Jeremy Larkin’s business was 100% REO a few years ago, and just in the past two years, he transitioned to 100% “retail” business. He expects to earn $900k GCI with his marketing systems in 2015, and he’s going to share exactly what they are - and his marketing budget - so you can model them, too. Jeremy is going to discuss how he gets business from his past clients and sphere, what videos he sends out to this database for the best results, what he does for radio advertising and the ROI of the expense, how he follows up with leads from Zillow, Trulia, and others for results, and how all his marketing works together to create a “total brand presence”. Jeremy has done a wonderful job of this in only 2 years, to find out how you can do it too.
Episode 006:How Broker Jon Carbutti Recruited 23 Agents to His Office with Video Marketing
LIVE March 12th @ 11am PST - New Haven Connecticut Real Estate Broker Jon Carbutti owns a thriving independent brokerage. He competes aggressively for top sales talent and needed a way to communicate his value to area agents, including his database of past clients, sphere, and unconverted prospects to hire his team. If you’re looking to build a real estate team and need a strong value proposition to recruit salespeople, or you’re an agent looking to get low-cost marketing systems in place to lessen the daily grind of chasing appointments, this is a great hangout replay to watch to learn directly from Jon.
Episode 005: How Realtor Bob Guest Earns 36x ROI (Earning $500k+) from His Database
LIVE Feb 25th @ 11am PST - Austin Real Estate Agent Bob Guest (a veteran of 15 years in the business) sold 92 homes earning $750,000 GCI in 2014, of which 68.5% came from referral or his sphere of influence. He earned a total of $514,800 from his database in 2014. And you know what the best part is? He spent just under $1,200 a month to generate $42,900 a month – that’s a 36x return on his investment! You’re going to learn exactly how Bob built his email database, what he does to stay in touch, and how he works the people in his database proactively to keep more money after expenses than other under performing lead sources.
Episode 004: How Realtor Kyle Whissel Will Earn $3 Million GCI With Video Leverage
LIVE Feb 12th @ 11am PST - Kyle Whissel earned $2.3 million GCI last year with his real estate team of 15 agents. The Wall Street Journal rated his team #2 in the very competitive San Diego market of over 20,000 agents. He's taking video to a whole new level with an in-house creative professional to provide video database marketing for all agents in his brokerage to scale his brand beyond him.
Episode 003: How Realtor Lisa Treu Expects to Earn $1 Million From Her Database in 2015
LIVE Jan 22nd @ 11am PST - Lisa Treu grossed over $910,000 in commissions (closed and pending) last year with her real estate team of eight. She implemented custom drip sequences for every lead source in addition to her 2 videos a month and projects to $1 million from the contacts she has captured and nurtured well over the past 5 years this year.
Episode 002: How Realtor Christy Morrison Generates $12K Monthly From 1 Hour of Work
LIVE Oct 23rd - Christy Morrison has a database of 1,000 people she knows, but was only getting about 20 deals a year from - far less than what she expected. She started sending them 2 educational videos a month and calling people who watch them, which takes about an hour, now bringing her at least one extra deal a month with $12,000 in commission.
Episode 001: How Realtor Jeff Cohn Went From Zero Results to Major Results with One Change
LIVE Sept 25th @ 11 am PST - Jeff Cohn owns the #1 real estate sales team in Nebraska, selling over 400 sides in 2014 - over $70 million in volume. He worked with us for months with ZERO results and then made one simple change, instantly converting his audience from viewers to sales. His prospectors started calling the leads prioritized in his database by the videos and appointments were quickly set for his salespeople.
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