SUCCESS STORIES: How Kristin Jamieson Received New Clients After Her First Video Email

"It doesn’t matter what you do different, as long as you are doing something. We need to look at ways to leverage our time because we need to look at what we’re worth and if it’s a money-making activity for me. For me to sit and edit videos or content, that’s not a good use of my time. One, it’s not something I'm good at, and two, I’d have to learn a whole new trade. It’s freed me up to do other activities and create an additional income stream and brand recognition for myself."

-Vyral Client Kristin Jamieson

[Full Transcript Below]

John: I am here with a new client of ours, Kristin Jamieson. She has been with us for a few months and has already started to see some positive returns. Why don’t you tell us about the results you have seen so far?

Kristin: After the first video launch, I started receiving new clients coming into our system. My first video went out on the first of June, and we already have a closed loan from that video. My second video went out towards the end of June and we have two clients who are pre-approved and looking for a home now that came from seeing that video out on the web.

John: That’s awesome. Why did you hire Vyral Marketing to begin with?

Kristin: I’ve always wanted to do more in social media as well as video marketing. I don’t believe I’m very photogenic, but I know if I don’t do it I’m not going to get any results. You guys gave me the push and the guidance to get me to feel comfortable and just do it to get myself out there.

John: Before you hired us, you knew video was important. Was there any thought of trying to do this yourself?

Kristin: I wanted to, but I have no idea where to begin. I’m at that older end of the millennials and not as technologically savvy as many of them may be. I wouldn’t have even known where to get started. I knew I needed to do it for brand recognition, but it would have never happened if I hadn’t met you guys.

John: Were there any fears you had before you signed up with us?

Kristin: Nobody thinks they ever look good in the video or sound good. It doesn’t really matter, though. The content is important, but really it’s just getting out there and being different. I’m sure people look at me and think I look better than I thought I would do.

John: What would you say your favorite part about working with us so far?

Kristin: The ease of the recordings. Basically, it’s a couple phone calls a month, approving the content, and that’s it. It really is a turnkey system and it doesn’t require a lot of my time, attention, or energy to make it happen. It’s something that gets done in the background and we’ve seen some great results from it.

John: A lot of people that listen to this will be prospective clients, especially in the mortgage industry. What do you say to those people?

Kristin: It doesn’t matter what you do different, as long as you are doing something. We need to look at ways to leverage our time because we need to look at what we’re worth and if it’s a money-making activity for me. For me to sit and edit videos or content, that’s not a good use of my time. One, it’s not something I'm good at, and two, I have no idea. I’d have to learn a whole new trade. It’s freed me up to do other activities and create an additional income stream and brand recognition for myself.

John: You’ve been successful in just a couple months working with us. Any tips for other people working with Vyral to be successful on the program?

Kristin: I had to look at what is needed in our area and my field. What information consumers are looking for, searching for, and feeling for. Know your market, and put together good lists you want to market to. You could have the best marketing plan in the world but if you’re not in front of the right audience it will never matter.

First time here? Download the video marketing plan we recommend or request a complimentary marketing strategy session to visit about working together.

SUCCESS STORY: How Andrew Duncan Had over 300 Opt-Ins on His Home Value Website from Just One Email

"A millennial’s going to look into you, and they’re going to look up all of your social profiles to decide if they want to work with you or not. If you don’t have a social profile in a lot of these places, they may not be working with you. So in my eyes, I think that part is super crucial, really no matter the audience."

-Vyral Client Andrew Duncan

[Full Transcript Below]

John McMillan: I’m here with Andrew Duncan, a real estate agent out of Tampa, Florida. Andrew, it was a couple months ago in June that you sent out the summer lead generation email that Frank and our staff here wrote and you got some pretty cool results on it. Why don’t you just tell us about that?

Andrew Duncan: Yeah, I was really amazed. You guys have done a great job with the seller lead gen emails. We had over 300 opt-ins on our home value website from that email alone, and we’ve already listed a handful of those homes from those opt-ins. You know, it’s so well-written that when the consumer reads it, it really kind of opens their eyes. It’s a little bit of shock and awe for them but it’s important for them to know the truth and to sometimes kind of cut right to the chase. The email was really successful in doing that. We had a lot of replies to it, and like I said, it was record-breaking for us in terms of the number of opt-ins that we had from that specific email.

John: That’s great. You’ve been a longtime client of Vyral Marketing now; can you talk about the kinds of results you’ve seen working with us over the years?

Andrew: So I think one of the things I really love about Vyral is that you guys are collaborative, so we always come up with ideas together because every market is going to be different. But from the educational emails to the lead gen emails to some of the marketing you guys do with Facebook and YouTube, it’s really kind of been almost like an extension of a lot of the marketing that we do - like my own marketing company, in a sense. Even though my success coach is doing things that don’t necessarily align with what you guys focus on, what he’s really integrated and focused on is really helping me be successful and get more out of my database, generate more business, and grow my company.

John: That’s great. So, this can be a little bit tough to measure; some people are better at this than others, but in regard to your return on investment, what have you seen, or how much return have you seen with Vyral Marketing?

Andrew: So I look at this in two different ways. I look at the return on investment in terms of money and capital, and then return on time investment. So if you’re looking purely at return on investment capital, we see a ratio anywhere from six or seven to one pretty consistently with what we can track. With time investment for me, it’s drastically more than that because I run a team that’ll do about 1,000 sales this year, probably close to $8 million in GCI, so my dollar-per-hour worth is really high. So the stuff you guys take off of my plate that I have a lot of time to either direct or do some of myself frees me up to do what I’m better at. So the return on time investment for me by you guys taking a lot of that stuff off my plate is something that is invaluable to me. It’s something that’s so valuable that you can’t really measure it, because it takes so much off of my plate that I can focus on growing the company and doing all the things that I’m best at doing.

John: That’s great. Before using Vyral, you were already doing a lot of this stuff, correct?

Andrew: Yeah, but I wasn’t doing it as well. So I did a lot of videos and YouTube stuff. Quite honestly a lot of it was based off of Frank’s tips off from a lot of his emails and stuff. I think I told him I was in your guys’ database probably 12 times with different fake emails that I gave because I didn’t want you guys calling me. So I did all the stuff I could for free for a long time and I’ve been a video guy for awhile, and it’s been really successful for me, but by having someone as a coach to hold me accountable and give me new fresh ideas for topics, it holds me accountable to a schedule to keep producing the videos, and then all of the other innovative things you guys add on like the lead generation emails. I mean, that email to me, if I were to factor out the dollar value of that, it probably easily comps me a whole year of what I pay Vyral. Just from one email, and you guys do those emails like every month or two. So all the things that you add onto it that generate revenue that I wouldn’t generate on my own are ideas I wouldn’t think of. There are some times where I’ll record three or four Vyral videos and I’ll get the topic list from you guys, and then I’ll record my own video on my radio show from one of the topic tips you gave me. So even though I didn’t record it through Vyral and you guys didn’t put it out there, it was the content that I was able to create that triggered an idea that I wouldn’t have triggered if I was just doing it all on my own.

John: That’s cool man. So you just mentioned you were watching us for a few years before you pulled the trigger. What was it that finally got you to have a conversation and take us into serious consideration?

Andrew: Well, I continued to see Frank at a lot of events, and I learned more and more about customers you already had that were friends of mine, and that to me - when I heard repeatedly from other agents that were happy with you guys - kind of pushed me over the hill. I think there’s a lot of fly-by-night marketing companies out there that go after the real estate space, and it’s kind of a joke amongst top agents that there are two ways to get rich in real estate: either you sell a lot of homes, or you figure out something you can sell to Realtors, who will buy anything. So when a new company first comes out, I’m usually a little hesitant to jump on the bandwagon because there have been the fly-by-night, fall off the wagon companies that aren’t around a year later. So when Frank was still around a couple years later and I’m hearing from a dozen countless friends that work with you guys and having a great experience, that was what pushed me over to know that it was going to work and provide results for me.

John: So a lot of potential clients will listen to this. What do you say to people that are on the fence about hiring Vyral?

Andrew: There are a lot of people out there that are of a certain technical background that look at you guys and say “I can do all this myself.” And to those people I say I thought the same thing, but the money that I spend is a great return, it leverages me, and that allows me to do even more content creation and different types of things. So to the people out there that don’t really have the technical background, you need this because there are people out there that don’t know how to use Twitter, don’t have a YouTube channel, and it’s credibility today more than anything else. Even if you generate a direct ROI from what you guys do, there are other immeasurable things when you’re growing a big business that happen from producing this video content, the testimonials, the educational stuff. It’s validity. A millennial’s going to look into you, and they’re going to look up all of your social profiles to decide if they want to work with you or not. If you don’t have a social profile in a lot of these places, they may not be working with you. So in my eyes, I think that part is super crucial, really no matter the audience. The one downside I would say or the only hesitation I would have with anyone signing up with you guys is to make sure they’re actually going to do it, and that they can dedicate the time to it, and they have a little bit of leverage in their business where they can step away and record some videos. The only people I’ve heard not have a great experience with you guys are people that, when I look at their Youtube channel, it doesn’t look like they’ve recorded a video in nine months. So of course they’re not going to have success, because they’re not actually doing what they need to do. If you’re going to sign up and you’re going to spend the money, listen to your coach and actually record the videos. If you do that, you’ll get better. You know, the first one probably will not be great, the second one will be better, and the third one will be good, and then you’ll get better and better over time, where you’ll start to realize it, and people start to mention the videos and get business from it. I think the other thing I’d tell people is to plan on committing for a year, because in something like content creation and video, it’s not like in two months you’re going to immediately know that it’s amazing. It takes you getting better at it and implementing it at a lot of different steps.

First time here? Download the video marketing plan we recommend or request a complimentary marketing strategy session to visit about working together.

SUCCESS STORY: How Larry Martin Increased His Database Through Video Emails

"To have a good business, you’re going to have to spend money somewhere. If you’re going to market towards people you already know, it’s great to invest in a place that’s very organized and very professional. That’s a reflection on your business and your professionalism."

-Vyral Client Larry Martin

[Full Transcript Below]

John: I’ve got Larry Martin here from Grand Rapids, Michigan. You’ve had some recent success, why don’t you tell us a little bit about that.

Larry: No problem. I started with the program about 3.5 to 4 years ago because I wanted to be able to connect with my database on a visual level. Ever since I’ve done that, I’ve seen great results. My email database has grown to between 14,000 and 15,000 people per month that I send emails to. After the emails, I generally get at least a couple “come list me” calls. That’s why I’m really with the program. In the last couple months, the last few times we’ve sent the direct response emails you guys have put together, it’s funny how those tend to be the best ones. I think it’s because I’m building a base as I go as far as expertise. They see the video, then they see the direct response email, and that’s the one that’s really the paydirt for me. That’s why I wanted to do the program in the first place, the expertise you guys have with email marketing.

John: In regards to the return on investment, what are you seeing there?

Larry: I think the ROI is strong. I don’t have an exact number, but I wouldn't have been investing for this long if it wasn’t a good investment. I look at marketing as a wagon wheel. You’ve got to have all the spokes accounted for, and for me, that’s a bunch of different marketing things. This is just one piece of the pie.

John: Was there ever any thought to try and do email marketing, video blogs, social media stuff yourself instead of hiring it out to Vyral?

Larry: I thought of doing emailing and video blogging myself. What it ends up looking like is a sixth grader tried to do it, instead of a professional. What I like about the video blogs is whatever I say comes out in perfect text, highlighted in paragraphs along with the email. It looks absolutely professional, and definitely worth the money.

John: Did you have any fears before hiring us?

Larry: A couple of my fears were the fear of throwing money into a black hole and not getting a return on my investment. What I found is almost an immediate return and it’s been well worth it. The other fear I had was fear of being behind the camera. What I did was before I signed up was look at about 20 of the other top professionals that Vyral was with and all their video blogs, and I found that everybody is about the same. Everybody is imperfect in a way. You just do your best, everyone hunkers in and gets the job done, and if you stay consistent you will be just fine. It did help me go on a diet to lose 20 lbs. I didn’t want to look fat on camera.

John: That’s a good secondary benefit of Vyral, it will help keep you in shape. What do you enjoy the most about working with the people at Vyral?

Larry: They are totally in tune with today’s market. When I talk to my coach a few times a month, I can find out what the questions consumers have are, and tips on making great videos. It’s a simple step-by-step process.

John: A lot of people are going to be listening to this who might be on the fence about hiring Vyral. What do you say to those people?

Larry: To have a good business, you’re going to have to send money somewhere. If you’re going to market towards people you already know, it’s great to invest in a place that’s very organized and very professional. That’s a reflection on your business and your professionalism.

John: You’ve been a client for a while now. Do you have any tips for those people who are getting started with us and looking to be successful?

Larry: The biggest tip I have is make sure you shoot your two videos a month, make sure you do all the follow-up work they suggest, use all the scripts and dialogues included in the system. Plug into the system and let the system do the work for you.

First time here? Download the video marketing plan we recommend or request a complimentary marketing strategy session to visit about working together.

SUCCESS STORY: How Realtor Mario Romero Gets Referrals Through Community Highlight Videos

"I knew it was important, I knew I had to be relevant. I’m not one to go on about myself, on Facebook, about how great of a real estate agent I am. When everything's said and done, people work with people they like and who are like-minded people. They know I’m a real estate agent, I don’t need to tell them." 

- Vyral Client Mario Romero

[Full Transcript Below]

John: John McMillan here with Mario Romero out of Phoenix. You had some recent success using Vyral, why don’t you tell us a little bit about that.

Mario: I’m using Vyral to create community videos for restaurants, nonprofits, history of the city, and arts organizations. I decided to approach a friend of mine who was the executive director for a leadership organization and she’s been very kind to introduce me to talk to some of these people I haven’t met. On top of that, these people are often young adults, millennials, just starting their careers. These people are appreciative of what I do because I’m promoting their cause, organization, or restaurant and I’m not asking for compensation on this.

John: You're doing something a little bit different than some of our clients. You’re not talking directly about real estate, you’re talking more about the community and appealing in that way. You’re positioning yourself as an expert in this community. You do real estate, but you care about the city.

Mario: Exactly. Because of that, I have been able to get business and referrals from some of these people. The best part was this woman who gave me an introduction calls me and says “Mario, my husband and I are ready to buy a house, will you help us?” She knows I'm working on behalf of the people she knows so indirectly the lead came in that way. Just by helping people and not asking for something in return and developing a relationship, I was able to get business indirectly. Early on, when I set up the account, I belonged to some different groups on Facebook and you guys were able to pull the information to create the database. I had somebody who I never met who happened to belong to a men’s yoga group and his email got pulled into my database. He responded to my video and asked me to meet him about buying a house, and he did.

John: Fantastic. You’ve been going with us for about two years now. If you can think back, why did you hire Vyral Marketing to begin with?

Mario: I understand the importance of video, I always have. Also, you need to be relevant. The email is going by the wayside. Video has always captured more attention and people pay more attention to it. Like a lot of agents, I knew how important it was but figuring out how to brand them, how to get them out there, can be overwhelming. You know you need to do it, but when do you find time? I heard about you through somebody I happened to know who just started using you. I decided I’d give you a try, and I did. It’s something I’m doing that sets me apart from my competition, it’s relevant, and it also creates Google juice for me, my community, and my website. I’ve been in business a very long time and I observe what’s happening out there with who is doing what and how they’re doing it. Whenever I try something new, I always give it at least a year for it to kick in and see if it works. That’s part of the reason I decided to do it too. I knew it was important, I knew I had to be relevant. I’m not one to go on about myself on Facebook about how great of a real estate agent I am. When everything's said and done, people work with people they like and who are like-minded people. They know I’m a real estate agent, I don’t need to tell them.

John: After a couple of years, you understand what we're doing. Was there ever a thought to bring this in-house at all?

Mario: No. You do a very good job of the branding on all my social media. It’s got a consistent look. For what I pay you guys, you are doing an excellent job. I just don’t see bringing it in-house because it’s not what I do. My job is to connect with people, my staff processes the paperwork. The challenge I have with video is to find time to meet with people. Get the footage together, and send it over with all the necessary information. Then it gets done.

John: Were there ever any fears for you?

Mario: The fear of being on camera. Everybody doesn’t like the way they look or sound. It came down to “If I’m successful face to face with people, what’s the difference?” What they see is what they’re going to get.

John: For sure. What would you say you enjoy most about working with Vyral Marketing?

Mario: The convenience. Your staff is also very good at getting me to do what I need to do. I have had coaches before and I’m not the easiest person to get to do stuff. My consultant is really good about pushing me, too - not that he’s been successful at all times.

John: A lot of people that will listen to this might be on the fence about hiring us. What do you say to them?

Mario: You need to be relevant, you need to have video going. Just do it and you won’t regret it.

John: Any tips you could offer those people to be successful working with us as well?

Mario: I really don’t because I’m a big believer that every style of agent works. When you start, make it your own. Don’t try to be something you're not. The public will pick up a fake a mile away. Sometimes as real estate agents we get too slick for our own good. We have to be conscious of that. This is a people business and people like to work with people they like.

First time here? Download the video marketing plan we recommend or request a complimentary marketing strategy session to visit about working together.

SUCCESS STORY: How Kathy Moore Grew Her Team to 150 Agents with the Help of Video

"There are more benefits than just the video. Can I stand in front of a camera, shoot a video, and send it out? Yes, I can. There’s more benefit to that. I love the newsletters, I feel confident, there’s also the validity inside my own team leader industry."

-Vyral Client Kathy Moore

[Full Transcript Below]

John: Today I have Kathy Moore with me. Kathy, you are the team leader of a Keller Williams office in Utah, is that correct?

Kathy: Yes, it is.

John: Okay. And we were having a conversation last week and you were telling me about some pretty cool things that have happened since you signed up with Vyral, so why don't you go into some of the results you’ve seen so far since you’ve been working with us?

Kathy: When I first started with Vyral, it was a little bit of a leap of faith because I wasn’t sure that putting resources toward that would be good for the market center. I’m a bit of a conservative thinker. Then my Operating Partner said, “You know what? We’re going to do this.” So once he committed us, I thought, okay, we’re going to make this the best we can. When we first started out doing videos, Frank would call me and he’d be like, “That’s really great, but.” We started doing interviews but they were too long. We didn’t quite understand what our goal was. I heard what Frank said, that the interviews were too long. They were going 10, 12, 13 minutes - way too long. So then, with Frank’s coaching - and with Matt’s coaching - we started honing in on the core of good video. We started receiving the newsletters from Vyral, and then also the emails on Fridays from Frank. The cool part is that I thought I would write back and it would float into cyberspace, but within five minutes, he wrote me back. The fact that he even number one read it, number two cared enough to write me back, and number three was so timely, so I was very impressed with him.

Then, our video content started getting better. We understood that we were looking for short and quick content that’s going to capture someone’s attention, be really pertinent to the industry at the current moment, and then quick. So it’s been a really cool thing to watch this morph from what it started out being to what it ended up being.

First off, let me say that Vyral keeps track of all my numbers for me. They tell me the clicks and the opens and they advise me on what’s good. They’ll say, you know, “The open rate is really good, but the click through rate is not as good as it could be, so we’ll work on that.” And then they taught us how to build our ROI. So I started out with a really limiting belief, like, “Is this really going to work? Is this really going to help? What is my ROI going to be?” Then all through three or four months, we started seeing open rates go up and up and up, so that was really exciting.

Then, something really shifted happened. It’s just what my Operating Partner was saying, “Think of your business as a hockey stick. You’re going and going and then whoosh - you hit the end of the hockey stick and it takes off.” We’d been working with Vyral for five months and we saw that stick flip. We thought, “Wow, holy cow, look at that.” The word started spreading. One of the things I wanted to accomplish with these videos was to increase my validity. I came from being a buyer’s agent in the state of Utah. People knew me as that role. Then I became the team leader in my office, and they’re like, “Oh, that’s really nice. Kathy Moore is now the team leader, whatever that means.” No one really knows the Keller Williams model unless they know, right? So I wanted something to bridge the gap between being a buyer’s agent and being a team leader and CEO of the office. These videos really gave me the platform to do that. Watching our numbers, I’m a high I low C, which basically means I’m your world’s best cheerleader, and I don’t give a crap about your details. But there’s so much power in knowing your numbers and knowing what that means in your business.

So when we started seeing these things flip up, and our business started increasing, recruiting started increasing and growing. For example, last month - I’ve been with Vyral close to a year, and we are now the number one Keller Williams office in our region for listings in May, our profit has increased 3,000% from last May to this May, our recruiting has gone up - we are now plus-positive I think, 145, 150 agents and rapidly approaching 160. There’s a magical profit-thing that happens once you hit the 150 mark. So we hit the market and now, all of a sudden, here it is. We are growing at such a rapid pace. The retention has increased because all of my agents are on my Vyral SOI. When I first started out, my SOI was around 300, now I’m at 4,000. 4,000 in my SOI, because we really figured out how to grow that every month. So it’s just been a lot of fun, and I can see a big difference in my market centers of business and my city as a team leader through these videos.

John: That’s awesome. So you answered the next three of my questions, which is fantastic. Obviously, you guys have a lot of employees and resources at Keller Williams, at an office like what you’re running. Why keep paying us if you could just do this yourself?

Kathy: There are more benefits than just the video. Can I stand in front of a camera, shoot a video, and send it out? Yes, I can. There’s more benefit to that. I love the newsletters, I feel confident, there’s also the validity inside my own team leader industry. I walked into a room last month where I was certified to teach. I looked around that room, and I was blown away that I was even invited. But I love expansion and I love the idea of expansion so I was right on board and it launched itself right at the time when I became team leader. So it was a really great time to become team leader and get into this decision at Keller Williams, which has been one of Gary Keller’s top visions, has been for 20 years, just launched it three years ago. So we’re really excited. In this room were all the top megas at Keller Williams, the ones you can’t reach if you try at Mega Camp or Family Reunion because people are swarming around them there’s no way to get to them. Here I was in this room, and two of them came up and said, “You’re Kathy from Utah! I love your videos!” I thought, Holy cow, you saw me? But it was really fun because they knew who I was through my platform with Vyral. That’s huge because when I reach out to them and say, “Salt Lake City is the perfect place to expand into my market center. Would you like to come and see my market center?” They know who I am because of Vyral and my videos, so I can now layer it on top, saying “Salt Lake is this, our market is this, you want to expand here.” Now I’m looking at hiring talented agents but through the megas at KW.

John: That’s great. So you kind of mentioned that if it hadn’t been for your Operating Partner, you wouldn’t have signed up. What specifically were the fears about the money and everything?

Kathy: Yeah, I’m a conservative thinker, because in Utah, we are notorious for being conservative. I’m very cautious. I inherited the market and it dipped a little bit, so we had an uphill battle for about a year and a half. I was working as hard as I could and learning as quick as I could, and yet, sometimes I think that the piece of leverage is the last thing you learn which should be the first thing you learn. Getting the right team around you is the last thing I learned but it should have been the first. You come to the job thinking, I can do it, I, I, I when it should be a team effort of we, we, we. It has to be the we, it has to be the team, it has to be the right people on the team. The way that my Operating Partner had explained it to me was that I needed to get my team with me as quickly as possible. Even with that being said and even as much as I trusted him, it took time to wrap my head around it. So when he came to me and said I really want you to look at this Vyral Marketing, this is going to make a huge difference. I know the goals you want to accomplish - he knew increasing my validity was at the top of my list - and he said, “This is your vehicle.”

And I’m like, “I don’t know Scott, it’s a lot of money.” Just all these Drunk Monkey, negative thoughts, and he looked at me and said, “Kat, it’s my money to spend and I shall spend it where I think it should be spent, and that’s what we’re doing.” And away we go. I thought, if he believes in it, I’m going to give it 150% because he knows beyond a shadow of a doubt that if this is the direction we are going, I’m going to give it 150%. I don’t know how to do any less. I don’t know how to run at 50%, I just don’t.

The hardest thing when you are the team leader and you step out of one role and into another that you don’t know a thing about but you always wanted to be in because you admired the person ahead of you, and for me that was Lee Stern. In my head it was a goal of mine. It’s been on my 411 for eight years, so when the office opened up and I got it - luckily, they don’t give you a huge job description of being a team leader, because I think they would scare the crap out of all of us and we would never do it. It’s a huge job! You don’t understand the responsibility that you’re taking on at first. You just know, yes, I want to be everybody’s cheerleader, and at the end of the day that’s all that matters. Then we understand that we have to grow the market center, we are responsible for the profit, we are responsible for the activities and doing our appointments, and we’re responsible for all of those things. You look for the leverage that will help you accomplish your goals. When Scott came to me and said, “Vyral is it, let’s do this,” I said “Okay, let’s do it.” And it’s been huge. I can’t even tell you, I’m so impressed with the fact that it checks my boxes. I needed that.

John: That’s great. So what do you say to someone who’s on the fence about hiring us?

Kathy: Well, you can tell them my story. You can give them my phone number, and I would be able to call them in person. If it was condensed to a couple of sentences, I would say this: When we become team leaders, we are responsible for the growth and profit of our market centers. If you can align yourself with the right people, and the right company to help you accomplish your goals, then do it. Your return on investment will be seen in - for us, it was approximately six months. As you read all kinds of articles, you’ll see that it takes a good six or seven months before you see a return. If you know that, go towards that goal. With your videos, listen to your coaches and Frank sooner rather than later so your topics can get streamlined. Don’t be afraid to stand in front of the cameras and be yourself and have some fun, and yet make sure someone walks away from your videos going, “I’m really glad I watched that.”

John: Perfect. Well, that was great. Thank you, Kathy.

Kathy: You’re welcome.

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SUCCESS STORY: How CPA Thomas Scott Got 4 Clients Within the First 4 Month With Video

“I have had probably five different calls for inquiries in that time, which I’m sure will grow as I grow my database and spread out. $550 a month for what you do is a great price. Bang for the buck is really strong. This is one piece of marketing that I feel is very strong and very complimentary. I’ve done the marketing stuff with Facebook and Linkedin, but you’ve got to do video. That’s where it’s at now. It’s the future.”

-Vyral Client Thomas Scott

[Full Transcript Below]

John: Alright, so I have Thomas Scott with us today. He has been using Vyral for three, four months at this point. What kind of results have you seen using the program?

Thomas: I have had probably five different calls for inquiries in that time, which I’m sure will grow as I grow my database and spread out. Out of those five, I’ve gotten four clients. I tend to have a very high hit percentage. I’m not breaking even yet, but it’s really close. I do tax problem type work. When I get a client, the minimum fee is $500 and the price can go up to $10,000 depending on the circumstances. I would work with somebody through a problem, and retain them as a client going forward.

John: Awesome, it’s just starting to really build for you. It’s probably hard to measure right now with your new clients. That’s solid. These usually compound year after year with Vyral, too. Do you think you would have got these people calling you if you hadn’t been emailing them?

Thomas: No way, not at all.

John: Were you doing any sort of database marketing before this?

Thomas: I have an e-mail newsletter that goes out every month. I built a new website for tax problems and have some optimization going on with them. I need to spend more time with it to integrate Facebook, and with email and with Infusionsoft. To answer your question, a little bit, but not much.

John: Got it. So is it just the way we were able to combine everything? What do you think the difference is between what you were doing and Vyral?

Thomas: People do respond to my newsletter, but it’s a smaller number than what we're dealing with now. I need to get more people on the newsletter and my InfusionSoft built in and integrated with all this. There’s a lot to do and I'm just tipping the iceberg, but I’ve been watching Vyral for a couple years right now, so I’ve always wanted to do that and felt it would be effective.

John: What made you feel the need to hire Vyral Marketing in the first place?

Thomas: It’s what you do. It’s a large audience that you can email. $550 a month for what you do is a great price. Bang for the buck is really strong.

John: Did you ever consider trying to do email marketing by yourself?

Thomas: I have and I may. I thought about it, but I think with some of the stuff you do and the fact that I can do an addition to the twice a month videos, we can do maybe a short series on a deeper subject. I can utilize that with the database and the InfusionSoft and my website. You really do have a great value and a great product.

John: Did you have any fears before signing up with us?

Thomas: In front of the camera, of course. I still have that fear, but we’re getting better. I’m on at the beginning and at the end, and I’m getting better as time goes on.

John: What would you say that you enjoy most about working with Vyral?

Thomas: The people. Lindsay was great, Reid is great. They're so upbeat, and when I watch some of the videos of other people you all have done and what Frank does, there’s a lot of positive energy there and it bleeds through.

John: We would love to work with more people in your industry. If another CPA from across the country is listening to this testimonial, what do you tell them if they are on the fence about using Vyral?

Thomas: I would just describe the value that I think it is and that it’s helping me. You’ve got to get over the in front of the camera thing, and you’ve got to be committed to a marketing effort and do it. Most accountants don’t do that.

John: Any tips you can offer someone else that’s looking to make an immediate impact in their business with Vyral?

Thomas: Be brave. This is one piece of marketing that I feel is very strong and very complimentary. I’ve done the marketing stuff with Facebook and Linkedin, but you’ve got to do video. That’s where it’s at now. It’s the future.

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SUCCESS STORY: How Dan Holt Increased Repeat and Referral Business With Video

"We were noticing that our referrals and repeat business is where we were lacking and decided Vyral Marketing could help us with that. We made the decision to go with Vyral Marketing, and since then, we got two listing appointments from our first video launch. Even if we were to do it ourselves, we wouldn't get those click reports. That's where we're really seeing the proof in the labor."

-Vyral Client Dan Holt

[Full Transcript Below]

John: I'm here with Emily Baker. Emily, describe your role within the team you work on.

Emily: I am in charge of our lead generation department and all of our marketing, and Dan Holt is our mega agent.

John: You guys just got started with us at the end of 2015, right?

Emily: Yep. That's right.

John: Can you tell me a little bit about the results you've seen on the Vyral Marketing system so far?

Emily: Part of the reason why we decided to get Vyral Marketing was because, in our lead generation, we are all about using our systems to get new business. We were noticing that our referrals and repeat business is where we were lacking and decided Vyral Marketing could help us with that. We made the decision to go with Vyral Marketing, and since then, we got two listing appointments from our first video launch. We got the click report and then my team contacts those people who clicked on my links and watched my video. From that, we got a few appointments. The biggest result we've had is with our repeat and referral business. Our sphere, this year, is one of our biggest sources of business - where last year it was one of our least. I definitely think whenever we get calls and hear that people clicked on our video, it's great for them to feel communicated with by Dan, even though it's only an hour of his time a month.

John: Yeah, that's great. Are there any specific stories that come to mind where you realize that Vyral is working?

Emily: Yeah, every time we go back to one of the click reports and see that they were sent by referrals. Another thing I'll say is that we have so many friends on Facebook and all of our social sites that Vyral was able to pull, and we are getting referrals from people we've never even done business with at all. We get friend requests, people who watch our videos, and they know we're real estate professionals because of these videos.

John: You were lacking in repeat and referral business. Were there any other reasons why you decided to hire us?

Emily: We just needed to re-focus our efforts. I run our entire lead-gen department, and when you're doing almost 300 transactions at a high level, sometimes it's easy for big teams to neglect repeat and referral business. Our goal this year is to increase that, and we are on track to already. Two years ago, we never thought we could get there, and here we are.

John: Was there ever any thought of trying to do this yourself?

Emily: Yeah, we looked at options as far as doing videos and the car, but the biggest thing is accountability. Everybody thinks they can do things themselves, but when you have a larger team, you have to be accountable. That's why Maddie is so awesome. He's busy running our team, but she keeps him accountable for these videos. It's great you guys do it all for us. Even if we were to do it ourselves, we wouldn't get those click reports. That's where we're really seeing the proof in the labor.

John: Did you have any fears before signing up?

Emily: Cost was one thing. We follow the Keller Williams budget model, and we follow it to at, so I have my lead generation budget and it is what it is. At the end of the year, first quarter, is when we started to look towards return on investment. I did drop some stuff to do Vyral, and so far, the return on investment is much greater than it ever was with what I had my dollars going to. I would definitely say the quality on return of investment was worth it.

John: What would you say you enjoy most about working with us?

Emily: It's a new approach. I think that videos, YouTube, and face-to-face interaction is so huge. What we like the most is that it's a small time investment on our end, to get such a great return. It makes people think that we care about them. We are excited to use things like expired drip campaigns. It just makes it personal and makes us stand out. We are not doing the same old things everyone else is doing, we feel that with you guys we are one step ahead.

John: A lot of people who are listening to this are on the fence about hiring Vyral. What would you say to them?

Emily: You have to take a risk to get a return. Most people probably have the same concerns as us as far as the return on investment, but I would say that if you're doing what you need to be doing on your end, you're doing what you need to be doing on your end, you're automatically going ot see the results in return on investment.

John: You guys have had success with us in a short period of time. What advice would you give to clients or potential clients to achieve success working with us?

Emily: I would just say accountability is the number one thing. You have to go through those open and click reports and reach out to those people. If you're not doing that, you're throwing away your money. There are people that we have helped purchase a home three years ago who, all of a sudden, will click on "View Properties," and when we reach out, they tell us they are ready to move again. But would they have called off a sign? Or Zillow or Trulia?

SUCCESS STORY: How Realtor Dale Ross Achieved 10X ROI With His Videos

"Vyral is a great vehicle to get face-to-face - or at least, people feel like it’s face-to-face with those surveys I take - more so than if you just send them an email with some information or send some recipes. The great thing about it is that it only takes me five minutes to do a video, and it makes one heck of an impression out there. I love the vehicle of it. I was looking for something where I didn’t have to go in, create my own platform, and when I found Vyral Marketing, it was nothing short of a prayer answered for me."

-Vyral Client Dale Ross

[Full Transcript Below]

John: I’m talking with Dale Ross today, down in the Houston area, correct? In Katy?

Dale: Correct, we are in Katy, Texas, a suburb of far-West Houston.

John: Okay. And you’ve been a client of Vyral for close to a year now?

Dale: Yes, it’s been right around a year.

John: Great. You’ve seen some results lately. Why don’t you kind of tell us what’s going on?

Dale: Well, it’s that time of year to sell. I always create articles that I feel like are matching the time frame of the year. One of the last Vyral videos that went out to my database actually netted three listings. One of those listings was a past customer. We knew it was a past customer because after we got them in we always ask how they heard about us. He said the video email. We do look them up and he was a past client, so that was kind of a keep-in-touch kind of thing. Whenever we close as a sales agent, one of our listings, that is, we always get information from the buyer. We get their email address, phone number, and follow up with them. One of the listing calls we got was another agent’s buyer. They reached out to us instead of the agent who sold the home, who’s apparently not keeping in touch with them in any way, shape or form. They reached out to us and we listed their home last week. The last one, I don’t know how these people got into the database. We got another listing. They’re in there, and they called us, and that’s what counts.

John: That’s great. In terms of ROI - these three deals have yet to go through, I’m guessing. But before that, or maybe including those down the road, how do you measure that with Vyral?

Dale: Just these three deals will translate into more than $1 million in volume, so if they close - and we close most of the transactions that we list - then that’s going to be in the $30,000 range. The others that I have listed as a result of Vyral Marketing, I would guesstimate that is in the $60,000 to $70,000 range. That would make the ROI more than 10x. I’m loving it.

John: That’s great. That’s fantastic. So you went into a specific story with this email. Do you have any other times when the system worked really well for your team?

Dale: One of the first videos I did, I believe it was a question from a customer that I answered in a Vyral video. I invited other people to ask questions and I offered them a free a steak dinner. I have a deal set up with one of my buddies, he has a great steakhouse out here. He gives me gift cards all the time, because if you get them in once, they’ll keep coming back. So I had a customer write in and answer their question online, and you ask anyone to send a question in and they will get a free dinner at the steakhouse. By far, that has been my best response. We had 25-30 direct responses from that.

John: Wow.

Dale: Yeah, it was phenomenal. I mean, direct responses. I loved that. It was a lot of people I hadn’t necessarily been in touch with because when you put them in the database, sometimes their phone numbers change. Email addresses don’t change as often. These are people that have been in my database for seven, eight, nine, ten years. It was great to get that feedback, and a few of those turned into listings. Vyral is a great vehicle to get face-to-face - or at least, people feel like it’s face-to-face with those surveys I take - more so than if you just send them an email with some information or send some recipes. The great thing about it is that it only takes me five minutes to do a video, and it makes one heck of an impression out there. I love the vehicle of it. I was looking for something where I didn’t have to go in, create my own platform, and when I found Vyral Marketing, it was nothing short of a prayer answered for me.

John: That’s great! Let’s get into that. Why did you hire us in the first place?

Dale: Well, I was doing it on my own for two months. I hired a girl that was very good at editing videos, but it was so time consuming. She was my marketing director, and it would take her about 4 solid days to get everything ready, edit the video, sweep the database to make sure the emails were all in order. We would shoot them out, get a lot of returns, and once again, clean out the database. The videos would go out one time and then they were gone. They weren’t on a blog. They were hanging out on YouTube, but they weren’t out there where they could be actually promoted and someone could go and look to see recent and past videos. When I saw Vyral come along and saw the price, I thought it was a lot of money. After I started doing it, you all returned ten times what I was investing, so it’s a very happy situation for me. I’m the type of person who, if I can find someone who does things better than me, even though it may be expensive, typically it pays off in the long run because it’s a more professional appearance than I could ever put together.

John: This is a good thing for people to know, because I’m sure a lot of people have tried doing this themselves. How long was it taking you to do by yourself, on average?

Dale: It was taking her four solid days just to put everything together. That took up most of her week, and we were only sending one per month. So, when I saw Vyral had two a month at the price they offered, it was a no-brainer.

John: She has to be pretty thankful about that, too.

Dale: Yes, she is. It freed up a lot of her time to do other things.

John: Did you have any fears before hiring us?

Dale: In the back of my mind, I was worried that it wouldn’t give me a return. But I’ve been selling homes for 35 years, and I found out that you can’t rule something out until you try it. With the features that I saw with Vyral - and I had seen you at Family Reunion before - the biggest fear was, you lose a few bucks. If it doesn’t work, you back up and try something else. However, that wasn’t the case here. It’s absolutely working, and it’s working great.

John: Okay. A lot of people listening to this are probably on the fence about hiring us. What would you say to those people?

Dale: I would say that every lead costs money. This is one way - probably my least expensive way - to reach every lead in your database at one time with a nugget they’re going to appreciate in some way, shape or form. Does everyone open the emails? Absolutely not. If they are in the area of thinking of selling their home and you hit a nerve with one of your video topics, there’s an extremely good chance they will open that video and watch it. If you’re not there when they’re ready to sell, guess what? You’re not going to get the business.

John: Right. We have a lot of clients who might come to us and say, “It’s been a few months. I’m not getting results with Vyral. What do I need to do?” I do direct some of them to these success stories. What tips would you offer those clients or people who want to become clients to be successful working with us?

Dale: You always want to make sure your content is very timely. I usually tailor my client to the time of year. I stick exclusively to real estate topics, I don’t go off on other topics at all. I like the professional appearance that it puts forth. You have to dress nice with a great background behind you, and know a little bit about what you’re going to say. The video can always be edited, that was another great thing. I’m not perfect at making videos. Sometimes I have to shoot them three, four, or five times before I get them right, or at least until I’m happy with them. That five or ten minutes that it takes to get the video and upload it to video, for me it reaches 2,000 people. Reaching 2,000 people with 10 minutes of effort is a pretty sweet deal.

John: What do you like most about working with us?

Dale: The lack of me having to do anything. I make the video, shoot it over to you all, it comes back, we proof it, and it goes out. There’s maybe 45 minutes to an hour per month where I’m involved in the process.

SUCCESS STORY: How Brian Gubernick Used Video to Connect With His Database Across 6 Markets

"I guess I was more or less running my own watered-down version of what it is you guys do for my team now in 6 different markets and 5 different states. With Vyral....the engagement we're having and the conversations are so much more powerful. I'm fairly confident I'll be able to tell you that the 4 deals a month from our database turned into 8 or 12. What I love most is that you guys are always reaching out to me. It's not just about quality of service, but about a message I should consider or a way to tweak my video. I love that!"

-Vyral Client Brian Gubernick

[Full Transcription Below]

John: I am here with Brian Gubernick, who has been a Vyral client now for 6 months. Why don’t you tell us about the results you’ve seen so far using Vyral Marketing?

Brian: It’s been pretty interesting. I think it’s important for me to explain what I was doing before doing business with Vyral. I have a pretty sizable database and it’s somewhat unique because I operate my team in 5 different states. I have agents on the team in Denver, in Phoenix, Michigan, and Portland, and our database is rather diverse. For quite some time, we’ve been interacting with our database and, before Vyral, we were using video through BombBomb.

The greatest advantage from Vyral was I was able to become so much more efficient in terms of our interaction from a video perspective, using Vyral over BombBomb. We were shooting like 56 videos a week, and they were terrible quality. I could never get the camera right, and we kind of accepted it and said it is what it is. Just from an efficiency standpoint, working with your team as a central point of contact, I can’t even put into words how much happier I am, just from the logistics of the actual operation.

We were using BombBomb, in addition to calls to our database. However, when we were interacting with them it was more of a blind call, if you will. In other words, we had all their names and were just cycling through them regularly. As anybody on Vyral knows, you are getting your reports, and the reports are accurate in terms of opens, clicks, and all of that. Now we’re much more targeted in our phone calls. We’re still cycling through our database, but we’re changing the order in which we’re doing it based on the interaction or lack of interaction with the videos that are going out.

In addition, I was sending my own messages that I was writing with the mindset of “I want another touch to the database.” I was writing my contacts and using what others were using that I thought would sound like an effective message vs. being as calculated and as scientific as you guys are with your messages. I guess I was more or less running my own watered-down half-ass version of what it is you guys do for my team now in 6 different markets and 5 different states. The results, with a database my size, they’ve always been below what I thought it would be. We do roughly 400 deals a year and if you’re only doing 4 deals a month out of your database, that’s well below what any good database should produce. With Vyral, granted it’s only been 6 months, but without question, the engagement we’re having and the conversations are so much more powerful.

A lot of the interactions we’ve been having since working with Vyral are “I want to do something in the spring.” Spring time is obviously right now, and people are looking to do things. I know because of the interactions, the experience that our clients are having, being so much greater than it was, I know we are going to see a significant response or result from the Vyral efforts over the past 6 months right now, in the springtime. I don’t think it’s really played itself out yet for me to give you a fair number, but if you check back with me in another 6 months, I’m fairly confident I’ll be able to tell you that the 4 deals a month from our database turned into 8 or 12 because the quality of our interaction and the professionalism of what we’re presenting is so much higher.

John: Cool. So, we don’t have a lot to measure for you in terms of ROI yet, but I think we really just got you going at the end of 2015.

Brian: Yeah, we started working on things about 6 months ago. By the time I got my content and data to you, it wasn’t as simple as me shooting a video. I had to figure out universal messages, we had to mess with a variety of different templates, and a brand that had to be changed to an extend for your purposes, which was a great thing. We link to a Facebook account a lot of time, so what does the branding look like? I was unwilling to put time into it because my team was managing it. But we’re not social media experts. What we are experts in is phone prospecting. We know how to convey a message once we get someone on the phone, but in terms of interacting with them through video and through email, we’re novices. You mentioned we didn’t get rolling until December; it’s probably because I took 45 days to get the right content and right message, and I owe it to Maddie and her team for helping me get that message together.

John: How much time are we saving your teams every month?

Brian: Here’s the thing, from a time perspective, every month with the BombBomb videos, we had 6 different templates, that required 6 different videos, shot by 6 different people who were not in my office in Scottsdale. Let’s say Gwen in Michigan, who is 2-3 hours ahead of us in timing, is shooting her own video and sending it over to the home base, and now we’re editing it. It’s unbelievable how much time we were spending doing this. Believe it or not, we would get so frustrated doing this that everyone wanted to strangle each other because it was tough to get the right video, right angle, and all the stats, and then I had to review it.

I would spend at least an hour or two hours every send out, going through every video and watching them myself. We do just over $3 million in commission, but I can kind of back into my hourly wage. I looked at my hourly wage and know it shouldn’t be spent reviewing BombBomb templates. If I’m spending 6 hours each month, that alone is a couple thousand dollars in hourly wage. Now, I get a video sent to me and 98% of the time I have no change or comment to make. This isn’t me saying, “Hey, I got you on the line, let me tell you how great Vyral is.” I would be the first one to say if I had some challenges or if something was taking too much time. I’m nitpicky with this sort of thing, and I don’t want to mess it up. It probably takes 5 minutes before we send out the video. I’m going through the data when we get it back, but that’s part of the business. The only thing that takes me time are the videos, and I’ll generally sit down with my business partner Jason Abrams and we’ll knock out 5 videos at a time. It takes us an hour every month and a half or so. It’s not that big a deal at all. I probably cut my time down to 1/20 of what I used to spend.

John: What took you so long to hire Vyral Marketing?

Brian: Well, you know, that’s funny. It’s a great question. I’ve known about Vyral for a while now. I’m a Keller Williams guy. I’m in the same room with a lot of people that have been using Vyral for a long time. Actually, Frank and I talked about Vyral a few years ago. The reason I didn’t do it, Frank will tell you, is I was running my team in multiple locations. I didn’t feel comfortable that we’d be able to roll it out in all the different locations. I know you guys have made some tweaks, that you’re always in the lab making some changes. Eventually, I went to Frank and explained his product was something I needed at that point. You know, I could’ve just been blind before, too. I remember talking about this multiple location expansion with him, and it wasn’t a good fit for me at the time, but six months ago, I recognized you were more than there and I felt good about having a conversation. It moved quickly and wasn’t that big of a decision at the time.

John: It sounds like the fear was, I don’t know if this was going to work. It seems that was addressed and you felt totally comfortable. Were there any other fears?

Brian: I don’t think there was a fear of the system not working, because I knew your reputation and I saw a lot of the material out there already. I knew it was effective, but I was concerned whether your staff could handle this different sort of team. We’re a big team in multiple locations. Maybe I got wrapped up in it too much, but I was concerned with the logistics than I was necessarily about the message. Once I got comfortable with not only how you deliver the message, but the people, you have top notch people. I’m a fan of not necessarily figuring out what I’m going to do next, but instead, who am I going to do it with. You have a lot of the right who! I always tell other agents and brokers about it. Gary Keller says it all the time to agents. Every time you hit a ceiling in your business, it’s usually because you’re a relationship away. It’s kind of funny. I started looking at Frank and Vyral as a relationship to get over the database ceiling we were hitting. That was really it. It was more so vetting the who compared to what and how you’re delivering. It’s more of who will spearhead this and if I’m willing to trust my 35,000 or 40,000 person database with that. It’s proven to be a great decision so far.

John: Great! What do you enjoy most about working with Vyral?

Brian: You know, this is going to sound ridiculous. What I enjoy the most with my current accountant, this CPA was doing my taxes for years. I called him one day and said, “Jim, you’ve been doing my taxes for a while. How many times have you called me with a suggestion on how I could limit my tax liability, with a strategy to reduce my tax exposure or anything? Every phone call I explain to you some strategy I read about I reach out to you about, you’re never reaching out to me and thinking forward.” He was always reacting. He answered, “I never call and it’s not something I do.” At that point, I decided he wasn’t the accountant for me. I found someone new and explained how I want them to be provocative, and now we have a great relationship.

I know it sounds like a silly analogy, but what I love most is that you guys are always reaching out to me. It’s not just about the quality of service, but about a message I should consider or a way to tweak my video. I love that. A few months ago, Maddie reached out to me and gave me a heads-up about Frank’s email. It was about interest rates, seller home valuation, and what you need to know about it. Frank wrote it better than I described, but she suggested sending it out in place of a video. I appreciated her telling me and we sent it out. I’m trying to pull up the statistics of that right now, since I saved the numbers from when we ran it. I don’t have it, but we drove about 600 visits to one of my seller home valuation pages from this basic email Frank wrote. I had about 300 people fill out the form on my website. The rate was about 46% of people that visited this page that came directly from Frank’s email. They created seller opportunities for us. 46% was the highest by like, five times, that I’ve ever driven anyone to those valuation pages. I used Facebook, Google, and a variety of resources and the bets I got to was 10%. Frank’s email delivery kicked out nearly five times that. 46% rate -- we killed it. I was ecstatic when I saw that. I think I sent something over to Vyral about how crazy it was, and how you needed to know how well you were doing. I can’t wait for the next email that does something like that.

John: What would you say to someone that’s on the fence about hiring Vyral? A lot of those people are going to be listening to this.

Brian: I think that the first thing I would ask them -- and again, I have the privilege of working with a lot of agents, to teach and coach. It’s always surprising to me how many agents I talk to about the sources of their business. I ask, “Do you know the sources of your business?” Once you know the source of the business, you know the cost that it took to acquire that business. Let’s say you do 50 deals a year. Do you know the exact breakdown as to where each of those leads came from? Can you determine the acquisition cost of that lead? That way you can compare apples to apples.

Number one, if you’re on the fence about Vyral, I would challenge you to look at how you’re marketing to your database. What’s the cost of doing that, and how many leads are you actually getting from it? Then you can assign a cost per lead. Once you know that number, then you can make a more educated decision on what approach you can take. Oftentimes you’re going to sit on the fence because you don’t know your numbers. If you know your numbers, you can make a decision. You should also ask how much time you are spending on your current marketing plan to your database? How many hours and minutes are you spending on all the random tools that are out there? There are so many companies out there, so how much time do you spend driving it and what is your wage? How much does it cost you to do that? Take the hours you’re spending on it, multiply it by your hourly wage, and see how if it’s worth your time.

That was a real eye-opener for me. When I realized my hourly wage was $500 and I’m spending 20 hours a month trying to work on my database, that’s a sizeable number. I can go to Vyral for pennies on the dollar and they can drive it for me. I look at your team as my marketing department now. I’m like, here’s my partner. Then I get to have these weekly conversations with the Vyral staff, with Maddie and everyone, and she’s acting as my chief marketing officer. Again, know your ROI on the current marketing for your business, and know your number. Multiply your hourly wage by the amount of time they are spending on the project and is it really worth it? Once you do that analysis, it becomes a no-brainer. Now you just have to hold Vyral accountable to the results, which is something I love very much about your company as well, is you give me permission to hold you accountable for it. You don’t say, “Hey Brian, hang out and cross your fingers. This is going to work, just trust us.” Instead, you send it all out and follow up, saying, “What kind of response have you had? How do we tweak this message?” I love that conversation. Transparency and accountability are big things in my world.

John: That’s great. Last question. Sometimes, we’ll have clients who are currently with us but might be struggling a bit listen to these. You’ve had success in just a few months. What advice would you give to people on how to be successful working with us?

Brian: The first two things that come to mind for me are I encourage anyone who is working with you who hasn’t gotten success just yet, reach out to Vyral. I know that there’s not a time, there really has not been a time, where I’ve sent an email or called and not gotten an immediate response. So I’m constantly challenging and trying to break the system and asking you guys for solutions, and you always deliver. If you’re not taking advantage of the coaching relationship that Vyral’s offering, you’re really not holding your dollars that are spent on Vyral accountable. You just threw it out there and hoped it would work. They’re happy to be held accountable. You’ve got to be willing to do it. So number one, communicate with Vyral, share your results, and make the adjustments as necessary.

Number two is more of a general marketing, lead generation thing in general: things take time. I don’t work for Vyral, I don’t get anything out of this, but if you’re going into something thinking that you’ll give them two months and if they don’t deliver you’ll be upset, I think that’s a poor mindset. I can tell you that the vast majority of leads that we generate on my sales team, it takes, for phone prospecting, my average deal from the time we first talk to someone to the time we turn them into an actual listing is 17 months. That doesn’t mean we don’t have some immediate business, but it also means we have some people who are three years out. All I’m trying to say is that it takes a year and a half for my internet and phone call leads to materialize. I’m not saying sit on Vyral for a year and a half, but recognize that you’ve got to incubate your database. They have to get used to this messaging. They have to get used to this new brand. For many people out there, the frequency is going to shake some people up. This is a new system and it does take time.

I’ve seen my view rates increase in a short amount of time. We cleaned up my database. My unsubscribe rates are going down each month. It does take time, so that’s no excuse.

If you think this is a magic bullet, I would caution you there and just stay the course. Stay the course. This is a big thing for me. There are people who do this at a higher level than me and they’ve gone before me. Take pride in being a phenomenal copycat. If the best agents in the country are now associated with Vyral, there’s a reason for that. So figure out what that reason is. They’ve probably failed their way forward, like I did with BombBomb, learned from that, and if it works for the best, who tend to be the neediest - I’m sure your staff over there is saying behind closed doors that Brian Gubernick is a big pain, and they say it lovingly because we work together well. They say it nonetheless, and if Vyral is taking care of some of the needier agents out there, I assure you that if they are working with your database, they will deliver. You just have to give it time to let it play out.

John: Cool. Thanks, Brian.

Brian: No problem, thank you.

SUCCESS STORY: How Realtor® John Teixeria Became The Go-To Expert With Video

"The credibility of marketing I've been doing has created a synergy that makes me the guy people want to use. I can sense that I was the chosen real estate agent amongst many because of that credibility I just described to you. When people are ready, they are looking as not just another guy sending marketing material, but as an expert."

-Vyral Client John Teixeira, Real Estate Professional 

[Full Transcription Below]

Vyral: I'm here today with John Teixeira. John, why don't you tell us about the results you've seen with the Vyral Marketing program as of lately. 

John T: It's definitely brought my database on fire and gotten people to respond to me that were previously just looking at my emails. Now, they are responding and giving feedback about the videos. On a bigger scale, I've seen this has given me a lot of credibility in my farm area and in my database. When people are ready, they are looking at me as not just another guy sending marketing material, but as an expert.

Vyral: In regards to ROI, you're still within your first year. Have you been tracking that at all? How do you measure your results? 

John T: It is hard to measure because very few times people tell you the reason they hired you is because they got sent cool videos. I can sense that I was the chosen real estate agent amongst many because of that credibility I just described to you. The credibility of the marketing I've been doing has created a synergy that makes me the guy people want to use.

Vyral:Can you recall a specific time where someone mentioned the credibility you're earning with them? 

John T: The coolest story I have is that I have a gal that works in a bank where I bank at all the time who has been talking to me about houses for 2-3 years, but she never really did anything. One day, she calls me to come look at their house because they want to list it. I get there and meet the husband for the first time and I find out in my initial interview that they've got a best friend who's a real estate agent, and a sister-in-law that's an agent, and here I am sitting at their kitchen table. They told me they already decided to use me, and all these people are somewhat angry they're not being used. What the husband tells me is that the wife got my video and forwarded it to him and he immediately said, "I want that guy." I thought that one was interesting because these people have agents all around them they can use, but the videos put me over the top.

Vyral:  When you were signing up, why did you hire Vyral Marketing? 

John T: A lot of it was through referrals. What you guys were doing is something I've been wanting to do for years. I've had this pie-in-the-sky dream of putting together videos that educate my clients and tell them the things I tell them every day. My idea was to create these videos that talk about home warranties, closing costs, whatever it is. Something I can point my clients to so I don't have to have the same conversations over and over again. When I ran into you guys, I had also run into another client of yours who was telling me what you guys did and it sounded like exactly I was looking for. The timing was perfect, so I gave it a shot.

Vyral: Did you ever try to do videos on your own? 

John T: A little bit. I tried to do some videos, but I felt like I over-analyzed them and it becomes this huge project. That's why when I ran into you guys, I knew I could hire someone who knows what they're doing to do it for me.

Vyral:  Were there any fears you had before you signed up? 

John T: I was scared to death the first videos I did. It's funny, even now when I get on the videos, sometimes I feel like I don't know anything about real estate. It's not natural. I don't think my videos are even that great really, but I do them regularly and I'm getting better and better at it. The important thing is that even the first ones I did were the ones I got a lot of buzz over. It doesn't matter what I think, only what my audience thinks.

Vyral: What would you say you like most about working with us? 

John T: The accountability and the ease of doing the videos. I do them here in my office, upload them, and don't worry about it again. The 30-60 minutes I spend doing videos is all I have to think about. I shoot it up to you, you guys do all the rest, and you guys even send it out to my database. It's the hand-holding and accountability of getting it done. Paul calls me every two weeks, and I don't like to have to tell him I didn't do anything.

Vyral:  A lot of people are going to be listening to this that are on the fence about hiring Vyral Marketing. What would you say to them? 

John T: I would say, like any other new marketing you do, you've got to jump in and do it to really see the results for yourself. If you haven't played with it a little bit and seen some results from this type of marketing, maybe you won't want to spend the initial money, but I say it's worth every penny. Good agents don't have the time to do all the different marketing we do. We've got to leverage ourselves, and this is one great way to do that. You don't need to buy the hardware, the software, and become an expert in videos. You just need to sit here in front of your computer and do one.

Vyral: When did you really start to see this working? 

John T: I was surprised by the immediate reaction, to be honest with you. I started getting phone calls right away. I felt like I was starting to get in the door easy, and I was the only one in the door. As far as getting listings, that's the biggest reward I've been able to get from it.

Vyral:What are the tips you can offer other people that are struggling to get results with our program? 

John T: I would say consistency. Your coach is going to stay on you to get something out to your database. Even when I don't do videos and you guys do the nurture emails, those things are so well written. I get great responses from those. Put the time aside with your coach and make the time to get it done and be consistent. That's the only tip I've got. I haven't been as consistent as I'd like to be, but my database is still getting something. It's important to be consistent because your audience pays more attention than you realize.