(Our apologies for the UN-synced audio in the webinar replay above - we'll make sure it's fixed for next time)
Let me introduce you to Los Angeles Realtor Monica Diaz.
This year she's on track to sell close to 100 Homes and has improved her bottom line by more than 17% over any year previously while working a normal work week.
The best part is, she hasn’t made a single outbound cold call or knocked on a door in the past 12 months to generate it, which is a BIG change for her.
After building her business over 9 years on a very strict routine of morning role plays, 3 hours a day of cold prospecting, and 15 hours a week of door knocking she was making money and doing about 44 deals a year (which was her best year ever)….
….But she was completely exhausted and ready to quit real estate completely in September 2012.
“I woke up one morning and I had a serious ‘Come To Jesus’ with myself – there really has to be a better way to do this. I was so tired of the grind,” says Monica.
Then she met Jay Campbell, a digital marketing professional, who introduced her to a few very basic and fundamental digital and social media marketing techniques.
Here’s what Jay Campbell did immediately to change her business model:
Created an engaging new brand and tag line.
Made a Professionally Directed Brand Video demonstrating "Why Use The Monica Diaz Team"
Partnered with peer businesses for referrals and to collectively pay for additional marketing costs
Set up all her social media marketing accounts unifying her brand across multiple sites and platforms
Rewrote everything found online about Monica most importantly creating professional 'About Me' content
Set up all online review sites (Trulia, Zillow, Yelp and others!)
Purchased a buyer lead generation platform
Sent regular educational videos to her database while also producing Hi-Def Virtual Listing Tours regularly engaging her audience
Ran Facebook ads to key zip codes and custom audiences
Ran Yelp Ads targeting Millenials
Cancelled every expense not producing measurable results
Made sure she had STRONG reviews from every client both past and future
Jay and Monica will share exactly how they made the transition to attracting business online with inexpensive marketing techniques – all while increasing profitability and freeing up hours of time to spend with her family.
This was very hard for Monica – most of her career she avoided marketing/advertising investments like the plague and was very skeptical of investing her hard earned commissions into anything other than more prospecting.
In this webinar Jay will share exactly what he did for Monica.
No comments:
Post a Comment