"How Can I Better Track My Return on Investment?"

QUESTION: It's hard to know if I'm getting results from my Vyral Marketing investment. How can I track results and know my money is generating business?

Here's an email answer we shared with a Vyral Client who asked this great, and very important question....

Here are my thoughts....

LEVEL ONE

One every call you have with your Success Coach, on Dan's checklist, he asks you:

1. How many deals did you do last month?
2. How many came from repeat and referral business?

The first step is we just want these numbers to go up - regardless of the reason. Those answers are then tracked on an ROI tracking worksheet Dan has at his desk for you. See below:

Our goal is you see a 10x ROI, so I want to see $63,000 of commissions come from Vyral Marketing within 12 months on the program. We do that following The Vyral Marketing System.

LEVEL TWO

Then, since we call your customers for testimonials at the end of the transaction, we ask them "what motivated you to reach out?"

See here:

https://docs.google.com/a/getvyral.com/forms/d/1nHGuchr9kxn-lP4ibAVhv7nfVIeJwd2PKYufBFDObFU/viewform

Hopefully, we hear something about your digital content! That way you'll know when someone comes in by referral or repeat, how "much" of their decision to hire you was from Vyral Marketing.

LEVEL THREE

Next, an additional way to track ROI, is to put a unique email address and unique phone number on everything Vyral - your blog, videos, emails, social media, review sites, etc - so you can track all the emails and phone calls you get from your digital marketing.

We recommend this service, which runs $100 a month:

 http://public.ifbyphone.com/pricing/starter/

I recommend you get a phone number for every single lead source in addition to Vyral Marketing so everything is tracked.

LEVEL FOUR

Finally - if you really want to know the EXACT financial return of all your marketing spend - watch this video with Vyral Client Lars Hedenborg. You'll see the exact spreadsheet he uses to track everything. I think you'll really enjoy it:

http://www.getvyral.com/2014/01/stop-wasting-money-how-to-track-your.html

You can see exactly what he's spending his marketing on and the return of each. I think you'll find interesting that his database is a 40x ROI - the HIGHEST of all his lead sources.

I hope that can help you out - let's start with focusing more on Level 1 and Level 2 ROI tracking because that's simple, and once we get that down, let's look into the next levels of ROI tracking.

We're here to help and I greatly appreciate the question!

To your success,

Frank