See the live video here
Next time, we'd like to see you state the topic of the video more clearly upfront, perhaps keeping the content a bit more specific and focused. Second, while introducing the topic, it can help to add the benefit of sticking around and watching the entire video. We’d also like to see you share your call to action right after you introduce the topic, because this way you are able to reach more viewers than if you wait until the end of the video. Finally, we'd like to have you positioned a little off center in the frame to enhance the aesthetic appeal of the video. Overall, we love your enthusiasm and optimism for the upcoming second half of the year, and we're certain the viewers appreciated it as well. We're proud to feature your video!
Ideal Videography (10 points)
(yes) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(no) Are you off-center in the frame for graphics (rule of thirds)?
(yes) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?
Ideal Presentation (8 points)
(yes) Is your video under 3 minutes in length?
(yes) Did you introduce yourself and what you do first?
(1/2) Did you state the point of the video second (and the benefit)?
(1/2) Did you give a quick call to action third?
(yes) Are you enthusiastic in your presentation (show emotion/smiling)?
(yes) Are you conversational and not obviously reading a script?
(yes) Do you look at the camera the entire time?
(no) Did you share 1 specific, clear idea (ideally Q&A)?
Ideal Editing (4 points)
(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(no) Did we include graphical text on key points?
(no) Did we add a motion when displaying graphical text? (bonus)
(yes) Did we include your contact information on a lower third?
+BONUS Points (4 points)
(yes) Did we use jump cuts to keep the video moving and tight?
(no) Did we zoom in for a close up portrait to emphasis important points?
(no) Did we include client approved background music from YouTube library?
(no) Did we include client provided B-roll of pictures or slides
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