VIDEO OF THE WEEK: The Robinson Report | 2nd Quarter 2014 Market Update

We’d like to congratulate Vyral Client David Robinson in Orem, UT with the best video of the week, scoring 19.5 out of 22 points (88.6%) on the perfect video checklist. “The Robinson Report | 2nd Quarter 2014 Market Update."

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Great job stating your call to action at the beginning of the video after introducing yourself and the point of the video. While introducing the point of the video don't forget to state the benefit for the viewers watching. This will help the viewers to see the benefit in watching the full length of the video. Also, showing more emotion and smiling a bit more will show your viewers how passionate you are about what you do. You did well at keeping a conversational tone with your audience just remember to consistently look at the camera the entire time. Your video was very close to the 3 minute mark, just at 3:01, remember under 3:00 is the goal we strive for. Overall great job David, we're excited to get more great results from you!

Ideal Videography (10 points)

(yes) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(yes) Are you off-center in the frame for graphics (rule of thirds)?
(yes) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?

Ideal Presentation (8 points)

(1/2) Is your video under 3 minutes in length?
(yes) Did you introduce yourself and what you do first?
(1/2) Did you state the point of the video second (and the benefit)?
(yes) Did you give a quick call to action third?
(no) Are you enthusiastic in your presentation (show emotion/smiling)?
(yes) Are you conversational and not obviously reading a script?
(1/2) Do you look at the camera the entire time?
(yes) Did you share 1 specific, clear idea (ideally Q&A)?

Ideal Editing (4 points)

(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(yes) Did we include graphical text on key points?
(yes) Did we include your contact information on a lower third?

+BONUS Points (4 points)

(no) Did we use jump cuts to keep the video moving and tight?
(no) Did we zoom in for a close up portrait to emphasis important points?
(no) Did we include client approved background music from YouTube library?
(no) Did we include client provided B-roll of pictures or slides?