 |
| Vyral Client Justin Woodall |
Vyral Marketing Client and Greater Athens real estate agent Justin Woodall was having trouble generating repeat business and referrals through his sphere of influence and past clients. He thought about building a blog himself and sending out an engaging newsletter, but the cost and time commitment was too much. Since hiring Vyral, Justin has seen his repeat business and referrals go from about 20% of his business to around 50% of his business. He's staying top of mind and engaged with his database, and is thrilled that it only takes up about 30 minutes of his time a month!
EDITED TRANSCRIPT:
Scott: What results have you seen on the Vyral Marketing program?
Justin: It's been a good fit for me. It's hard to track a definite ROI but I've seen my sphere of influence, past clients, referrals, and repeat business go from around 20% of my business to about 50% of my business. A video is much better than a canned email, in my opinion. It has helped me stay top of mind. I've seen a jump and I attribute most of it to doing the Vyral videos.
Scott: If you're trying to track ROI, how do you do it?
Justin: Other than someone specifically calling and telling me they are reaching out because of a video, there is really no way of knowing. When your business is growing and a greater percentage of your business is coming from the people you're sending your videos to, it stands to reason that it's the thing that's making the difference. One time, an acquaintance of mine called me up and told me he had a house he just remodeled and needs to sell; he said he's been getting my videos and wants me to come sell it for him. I went out, listed it, and got it sold. That one transaction really covers my Vyral expense for the year.
Scott: Why did you hire Vyral to start with?
Justin: I started either at the beginning of a year or the end of a year - I was doing some business planning. I realized my repeat business, through my sphere of influence and past clients, was too low. I knew I needed to do something. My plan was to do a newsletter because I knew people would just delete any emails I sent them. I knew I needed something engaging so I could keep my name in front of them. When I really started looking at what it was going to cost me, in addition to the time and effort, it just didn't make sense. That's when I started thinking of Vyral - I figured I could make the same impact with videos, that it would cost a whole lot less, and take much less time to do. I talked to Frank, gave it a shot, and it's been great.
Scott: Why not do the Vyral Marketing Plan yourself?
Justin: [Laughs] Well, I could - and I thought about it. I looked into starting a blog and having my staff add content to it. By the time we did all that, we realized we weren't as technologically savvy as you guys, we don't have the specialization required to do it right. It just made more sense to let you guys handle it for us. It makes it easy for me. I shoot several videos at a time and after about a half hour I'm done for two months.
Scott: What initial fears did you have coming in?
Justin: I thought maybe I could do it myself. It sounded like a lot of money for two videos a month. The truth is it's worth it. You guys make it so easy for the agent.
Scott: What do you like about working with Vyral, with your coach?
Justin: It's nice to have someone there to give you ideas on what do for the videos. It can be a challenge to come up with topics every month. I like that you guys and Frank go above and beyond what is required; you're always adding value and not charging anything in addition to what we're already paying. It really says a lot about the customer service and the overall culture of your company.
Scott: What would you say to someone who's on the fence about hiring us?
Justin: If you have enough people in your database that you want to send information to, the Vyral program is the way to do it. Most agents aren't doing videos, so it's something new and different. Most people, when they see you in a video, there's a human connection you don't get through an email, letter, or even through a phone call. If you were going to call hundreds of people in your database, how long would that take you - as opposed to sending an email with a quick market update? If you've only got 50 people in your database, you're probably better off calling them yourself. But if you have a lot of people you want to get in touch with and stay in front of, this is a great way to do it.
Scott: What tips do you have for someone starting out if they want to be successful?
Justin: Don't be nervous or shy on camera. Act like you're talking to someone in the room. Be excited and engaging, make it fun so people will want to watch it. Mixing it up and doing different things is important as well.
Scott: If you could sum up your experience in one sentence, what would it be?
Justin: It's an excellent experience and I have no complaints. I will continue to be a Vyral customer in the future.
No comments:
Post a Comment