September 8, 2014

VIDEO OF THE WEEK: What Can You Expect in the Coming Months on the Wasatch Front?



We’d like to congratulate Vyral Client Joshua Stern in Salt Lake City, UT with the best video of the week, scoring 20.5 out of 22 points (93.2%) on the perfect video checklist. “What Can You Expect in the Coming Months on the Wasatch Front?" 

See the live video here

You did a great job at the beginning of introducing yourself, stating the point, and getting that call to action in there for your viewers. Remember, to include the benefit after you state the point of the video. Showing more emotion through smiling will also be beneficial in the future to display your passion to your viewers. This was a great video that clearly stated the subject matter and gave an excellent call to action through added editing techniques. Keep it up Josh! We look forward to more great videos from you!

Ideal Videography (10 points)

(yes) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(yes) Are you off-center in the frame for graphics (rule of thirds)?
(yes) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?

Ideal Presentation (8 points)

(yes) Is your video under 3 minutes in length?
(yes) Did you introduce yourself and what you do first?
(1/2) Did you state the point of the video second (and the benefit)?
(yes) Did you give a quick call to action third?
(no) Are you enthusiastic in your presentation (show emotion/smiling)?
(yes) Are you conversational and not obviously reading a script?
(yes) Do you look at the camera the entire time?
(yes) Did you share 1 specific, clear idea (ideally Q&A)?

Ideal Editing (4 points)

(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(yes) Did we include graphical text on key points?
(yes) Did we include your contact information on a lower third?

+BONUS Points (4 points)

(no) Did we use jump cuts to keep the video moving and tight?
(no) Did we zoom in for a close up portrait to emphasis important points?
(yes) Did we include client approved background music from YouTube library?
(no) Did we include client provided B-roll of pictures or slides?

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