September 29, 2014
VIDEO OF THE WEEK: What's Happening in Glendora and Upland?
We’d like to congratulate Vyral Client Paul Vyhnalek in Glendora, CA with the best video of the week, scoring 19.5 out of 22 points (88.6%) on the perfect video checklist. “What's Happening in Glendora and Upland?"
See the live video here
Nice job, Paul! You remained clear and to the point on your video all the way through. Your call to action was great, but needs to go at the beginning of your video after you introduce yourself and state your topic. The video would look better if you were zoomed in a little further and showed more emphasis on your key points to be more engaging. Remember to remain conversational and keep smiling all the way through the video. Good work, Paul! We are looking forward to seeing more videos like this!
Ideal Videography (10 points)
(yes) Is the audio clear and strong?
(yes) Did you record 16:9 widescreen at least 720p?
(yes) Does the video and the audio sync (lips match voice)?
(yes) Are you off-center in the frame for graphics (rule of thirds)?
(no) Are you zoomed in to fill 1/3 of the frame?
(yes) Are you looking slightly up or directly at the camera?
(yes) Did you remove all background noise?
(yes) Did you remove all background light (i.e. close the window)?
(yes) Do you have a light source shining on you (ideally outdoor)?
(yes) Is the background simple as not to distract from the message?
Ideal Presentation (8 points)
(yes) Is your video under 3 minutes in length?
(yes) Did you introduce yourself and what you do first?
(yes) Did you state the point of the video second (and the benefit)?
(1/2) Did you give a quick call to action third?
(1/2) Are you enthusiastic in your presentation (show emotion/smiling)?
(1/2) Are you conversational and not obviously reading a script?
(yes) Do you look at the camera the entire time?
(yes) Did you share 1 specific, clear idea (ideally Q&A)?
Ideal Editing (4 points)
(yes) Are the video transitions smooth?
(yes) Did we include a brief animation logo introduction?
(yes) Did we include graphical text on key points?
(yes) Did we include your contact information on a lower third?
+BONUS Points (4 points)
(no) Did we use jump cuts to keep the video moving and tight?
(no) Did we zoom in for a close up portrait to emphasis important points?
(no) Did we include client approved background music from YouTube library?
(no) Did we include client provided B-roll of pictures or slides?
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