March 6, 2015

Vyral Marketing Client Message

Clients,
Frank Klesitz, CEO Vyral Marketing 
Here’s the update for this week…

1.   Snail Mail Expired Letters are Working!

On January 27th I threw the idea on my Facebook page about a service that would send 6 hand-addressed letters with an 8 page custom sales letter I would write to expired listings over 45 days for you as a side business. On March 4th Brian Thomas, in Oklahoma City, got his first listing appointment on a $394k home! Lisa Treu in Palm Beach got her first call today. It’s working! No success stories of full ROI yet (too early), but we have the staff to take on a few more clients if you want to own your market and get a jump on the spring frenzy (it’s 1 per market). We’ll defer the first 3 months of the fee to share risk. Here are our www.RealEstateSnailMail.com clients to date and their respective markets, which we sell by zip code or county:

1. Brian Thomas (Oklahoma City, OK)
2. Jeremy Larkin (St. George, UT)
3. Dan Hamilton (Greenville, SC)
4. Lisa Treu (Palm Beach, FL)
5. Daniel Beer (San Diego, CA)
6. Saul Z (Chicago, IL)
7. Josh Vernon (Birmingham, AL)
8. Rex Jarnagin (Denver, CO)
9. Lars Hedenborg (Charlotte, NC)

2.    June 11-12 Mastermind in Downtown Chicago

Our Napa, CA mastermind is SOLD OUT and coming up March 19-20. I hired a professional video crew to capture the event for you (but the content is private and will never be shared). The top agents in the world will be there – get the full list of attendees on our website. I just signed the contract on a mastermind in downtown Chicago June 11-12 with a lunch cruise on the second day.  It’s limited to 25 agents. If you’re interested, please tell Scott Sillari (ssillari@getvyral.com) and tickets will be for sale shortly, but you must receive an invite to buy one – so please apply. We want the best people in the room.

3.    Andrew Duncan #1 Tampa Realtor YouTube Channel

I’d like to congratulate Andrew on his award at RE/Max in Vegas this week for selling over 500 homes in Tampa. He’s generated over $500k in lifetime GCI from his YouTube videos, so Andrew and I sat down and recorded a video on exactly how we did it – nothing new for you – lots of content properly optimized and published consistently organized into playlists. You can go to www.HumbleImplementation.com to get the video, and you’ll be tagged when you opt-in to get notifications of Andrew’s recruiting content. To be clear, he’s not going into coaching - he’s recruiting agents to work for him and attracting agent referrals.

4.    Google Hangout OnAir Training Course

We’ve been meticulously documenting our marketing processes for you here at Vyral Marketing. This way you can literally see the work we do to get your marketing done, it helps us train new hires quickly, and we’re going to sell it on our website in the coming months so anyone can learn how to do what we do. We just finished the raw training videos on how to promote a LIVE Google Hangout OnAir event with a respective checklist. It’s not done yet, but if you’re interested here’s a preview of the training videos with the respective checklist PDF. I cover how to set up the event, write the copy, create the trailer, promote it by email and social media, set up landing pages, and run Facebooks ads that work. The next step to “productize” our 2 videos a month system that you’re following…we’re working on that now, it will be excellent. You don’t have to worry about any of this since we do all this for you as a client.

5.    Utah Realtor Spencer Janke Success Story


It’s dead simple to get results with Vyral Marketing – ask for email addresses after every conversation, publish answers to 2 customer questions a month, and call the people who watch them. That’s our core message and I never want to distract from it, only complement it. Case in point, Utah Realtor Spencer Janke followed those 3 steps and generated 10 new clients in 60 days. "[We generated] almost $1 million dollars in real estate from just last week's email. It's been huge, between January and February I have sold 40 houses so far, and I can attribute at least 10 of these sales from our marketing efforts. I'll probably sell $35-$40 million in homes this year, and I'd attribute $3-$4 million in sales this year just because of your service. I'd tell [others] that I made some good money off of you guys.” GREAT WORK Spencer – he signed up 2-3 months ago, followed the system, and got the intended result.

Listen to the full interview and read the transcript here: http://www.getvyral.com/2015/03/how-realtor-spencer-janke-generated-10.html

6.    Extra Strategies Master Checklist In The Works

Which leads me to extra strategies – once you master the foundational 3 step Vyral Marketing system I shared above, there’s a treasure trove of extra things we can do for you. I need to do a better job of communicating what these are to you, and freeing up your Success Coaches’ time with great management to get them done.  I’m working on a master checklist which will be in every single weekly client message I send you going forward to reinforce all the things we can do for you….but it starts with mastery of the basic Vyral Marketing system with the 80/20 rule for your results. I don’t want you working on Facebook ads if we can’t get your 2 videos a month out first….your database is your best and #1 ROI lead source.

7.    Frank’s Private Client Group Welcome – Saul Z

As our firm grows and we hire more specialists to get more done for you at lower costs, my time is spent leading and managing and less working one-on-one with you. I don’t like that.  I’ve blocked out my schedule to work directly with entrepreneurs who want full marketing scope business and marketing consulting. I am not a real estate coach, rather you tell me all the things in your business you need help with and I’ll meet with you every week on the phone to point you in the direction to get them implemented, if I know I can help you. Vyral Client Saul Z is the first to join Frank’s Private Client Group, so I want to thank him. He wants to learn copywriting, build a very in-depth, sphere marketing plan with client events, leverage video into everything he does, rewrite his listing presentation from scratch, start a REO podcast, and hire outbound expired listing prospectors.  It’s a weekly phone call with 3 full consulting days at my office, limited to 5 people. Here’s where you can learn more: http://unbouncepages.com/private-client-group/

With that, I hope you enjoy my weekly updates. I know they are long to read in your email – so we’re now printing them and mailing them to you monthly, too.

With that, and as always, THANK YOU for being a Vyral Marketing client and have a wonderful weekend.


Frank Klesitz, CEO
Vyral Marketing

No comments:

Post a Comment