"Video's supposed to be the new wave, and if it were just up to me, I wouldn't get it done. I have you and Amy in charge of it, and you guys get it scheduled and taken care of. It really is like having someone else manage the program to make sure it happens. Just the fact that it gets done. You're reliable, responsive when I want changes, and you're proactive with your suggestions."
- Vyral Client Mike Hicks
Leah: What results have you seen on the Vyral Marketing program?
Mike: One of the obvious things is that the clients are getting something from me, they hadn't been getting things before. The video that got the greatest results was the video with the investors. There's four folks that have surfaced who are interested in acquiring investment properties, and one of them will end up with multiple properties. That one video will end up paying for the program.
Leah: How do you measure results with regards to ROI?
Mike: It's surfaced business. We've been running for our lives just in reactive mode, so one of the things we have not been doing is following up with the open and click report. Once we get done with our next hire, we'll be able to follow up with those folks. I really haven't had any time to do that. Anything that's come of that has been people who have called after an email. So pursuit has not been happening, and pursuit alone would alter the results again.
Leah: I know you already mentioned the one investment video you sent, but are there any other stories about how this has helped your business further?
Mike: Some of it's just been running into clients and they say that they're watching the videos. We're staying top of mind.
Leah: Why did you hire Vyral Marketing to start with?
Mike: Just as a different method of contact. Video's supposed to be the new wave, and if it were just up to me, I wouldn't get it done. I have you and Amy in charge of it, and you guys get it scheduled and taken care of. It really is like having someone else manage the program to make sure it happens.
Leah: Related to that question, why hire Vyral Marketing instead of doing this yourself?
Mike: Exactly the same answer. I just couldn't rely on my own discipline to do it and measure the metrics and see the results.
Leah: What fears did you have before signing up?
Mike: I don't think I had any, really. I know people might be nervous about making the videos, but I've been speaking in front of groups for a long time, so the camera didn't intimidate me. If I had anything at all, I'd say I was nervous about coming up with 26 topics per year that everyone would be interested in. But it's not a matter of finding topics for everyone, it's a matter of varying the topics so they reach out to as many people as possible.
Leah: What do you like the most about working with us?
Mike: Just the fact that it gets done. You're reliable, responsive when I want changes, and you're proactive with your suggestions.
Amy: I like your follow through as well. Even with something as simple as keeping our database updated, your follow through has been really nice to work with.
Leah: Thanks, I appreciate that. What would you say to someone on the fence about hiring us?
Mike: Stay on the fence. [laughs] Really, it's just a matter of making the decision to commit to it. When you're paying for it, you think, "I may as well make it work."
Leah: Are there any tips you could offer someone to be successful at working with us?
Mike: I don't know anything other than just work through the suggestions you all make. Understand your own market, try to understand the topics that might be appealing to people, and be willing to experiment a little bit in order to find what does and doesn't work.
Leah: If you could sum up your experience in one sentence, what would it be?
Mike: I think it's been a great opportunity to get back in front of clients who I don't have time to reach out to on a personal letter, and I think that a video is more personal than an email.
[End of transcription]
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