"It's totally an inbound lead from a Vyral video on Facebook. I just got off the phone yesterday with someone who's seen every single one of my videos on YouTube, and they were so honored and surprised to be able to talk to me on the phone. They thought that I was a local celebrity, and I would have people answering the phones for me. They are first-time home buyers. They had no idea where to start out, and thanks to the videos, they were dead-set on working with me."
–Vyral Client Andrew Lamb
[Full transcription below]
John: What results have you seen on the Vyral Marketing program so far?
Andrew: I had some Facebook friends who I kind of knew from high school, but we never really talked. Within just a couple months of the videos going up, they contacted me. The place they were renting was going to be sold, and they wanted to buy it. They had seen the videos, and they wanted to work with me because they trusted me. So, it's totally an inbound lead from a Vyral video on Facebook. I just got off the phone yesterday with someone who's seen every single one of my videos on YouTube, and they were so honored and surprised to be able to talk to me on the phone. They thought that I was a local celebrity, and I would have people answering the phones for me. They are first-time home buyers. They had no idea where to start out, and thanks to the videos, they were dead-set on working with me.
John: What are you seeing in regards to ROI?
Andrew: I don't specifically track Vyral, because it's hard to actually place where people first saw you. I know the videos play a huge part, because after we started sending them out, I'll go to a listing appointment and people don't ask the questions that they used to. People used to ask me how long I've been doing this, but I never get those questions anymore. I go in and there's authority and confidence. They know that I know what I'm doing, and they want to work with me. The same thing happened just last week. I went out and listed a home, and I just signed the paper and started walking through the house. The videos really give me authority and credibility. I don't have to prove myself; I have the appointment now.
John: Why did you hire Vyral Marketing to begin with?
Andrew: Mostly because I did nothing previously to reach out to my sphere of influence. My past clients didn't get anything. The people closest to me knew I was in real estate, but I never talked about it in-depth. I needed a way to reach out to them without annoying them, and still have it be real estate specific. That way, I could be a resource for them if they had any questions. That's why I started with Vyral, and I think it's working out pretty well.
John: Was there any thought to trying to do video and email marketing yourself?
Andrew: I've tried other companies, and some people liked it, but some people thought it was spam. I didn't really like it that much. It's so much easier with Vyral. We just spend 30 minutes doing some videos, and then you guys handle everything else.
John: Were there any fears before signing up with us?
Andrew: Not really. I did my research. I talked with a bunch of people who work with Vyral. The ones who were doing the two videos a month had seen some great results. The people who didn't do the two videos a month were the ones who weren't getting results. I decided that as long as I actually do the videos - and I have been doing them - that it would be fine.
John: What would you say you like most about working with Vyral?
Andrew: I like the fact that I don't have to come up with topics all the time. I just schedule the time with Leah, we shoot the videos, and then we're done. I really want to make sure my clients see the best side of me on video.
John: What would you say to someone that might be on the fence about hiring us?
Andrew: I'd say go for it. I've already gotten results from it. It's only about $500 a month, and my commission is usually around $10,000, so it worked out the first sale. I know we're going to keep building equity with my database, and we're going to continue adding to our database. I can only see it compounding in the future.
John: What tips would you offer someone to be successful working with us?
Andrew: Definitely make sure you schedule the videos. It's super simple. You guys sent me the webcam and the mic, so all I do is plug it into my laptop and shoot the videos. The equipment is super simple, and all you have to do is be a real estate agent on camera. Just talk about the questions that people usually ask you. It's not rocket science. Everything else is done for you. You just get to watch the responses come in. But then you do have to get back to those people who watch the videos. It's totally worth it to interact with the people who are interacting with your content.
[End of transcription]
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