How Realtor Bart Vickrey Reconnected with His Neglected Database to Double His Business with Video At Zero Cost

Friends,

You’re invited to our next live Database Marketing Hangout on Monday, July 20th at 2:30pm PST with Vyral Client Bart Vickrey.

RSVP Directly on Google+ ➔ https://plus.google.com/events/ckio45t8jt2lc1j82nbhvbihos8

He’s a top real estate agent in Indiana with an incredible story about reconnecting with your neglected database to double your business inexpensively (in fact, he did it with no money out of pocket).

In 2013, at the Gaylord Texan Resort in Dallas, TX, he decided to skip the last day of the real estate conference – and of all the strategies covered at the conference – to finally put a database-marketing plan in place to all the contacts in his Top Producer CRM.

He has done nothing with his database since 1998, when he got into the business, except for a monthly canned letter and a yearly refrigerator calendar.

So, he deleted the people he didn’t know from his database, segmented them by importance, and updated their contact information. To his surprise, there were 37 past clients in his sphere and database who listed their homes with another agent! At an average commission of $5,000 – he left $185k on the table.

To fix this, he put in place an authentic monthly print newsletter and sent out 2 educational Q&A videos a month according to The Vyral Marketing Plan (asking for emails, publishing 2 Q&A tips a month, and calling the people who watch them).

Look at these results! His business jumped from 151 homes sold in 2013 ($362k GCI) to 206 homes sold in 2014 ($671k GCI).

Since his time was so leveraged (one-to-many to complement one-to-one), he worked no evenings, no weekends and no Fridays. He didn’t even make a single cold call or an outbound call to his database. This is an extreme example, of course, but I think there’s much to be learned here.

And get this – vendors pay for all his marketing expenses, since he includes them in the process. He has “zero cost”-ed his marketing, so his ROI is through the roof. We’ll talk about how he does it and stays compliant.

Anyway, I think you’ll enjoy this one with Bart. It’s live so you can get all your questions answered. It will be recorded as well. The RSVP link above will also be the link to watch the replay on Google+ after the event. This way, I won’t need to interrupt you with a replay email afterwards.

I love this stuff. See you on the hangout!

Frank Klesitz, CEO
Vyral Marketing