"You guys do a great job of sending me the analytics of who is actually watching the videos, who's clicking on the home search or home value links, and all of that. I keep all of those things in a separate sheet, and at the end of the year, we go through, and I can actually see where the actual lead came from and how they got back to us. We've been compiling that information and it's been a decent return."
–Vyral Client Mike Sroka
[Full Transcript below]
John: What kind of results have you seen on the Vyral Marketing program?
Mike: It's definitely been a great tool to market to my database. I get a lot of incoming leads, and even if they aren't ready now, I just add them to my database. Then they start to receive updates from me and the team. It's great information, and there's a lot of educational stuff on my video blog, so people have been giving me positive feedback, which in turn has helped me close a lot more business than before I was on the program.
John: Are there any specific stories you could tell me about how this has helped your business?
Mike: Absolutely. Just recently, I did a video about appraisals. We got a response back from somebody in my database, and they said it was a great video. They were getting ready to sell their house, and they thought our team would be a great fit. They had been on the video blogs, and they think we've really set the standards in real estate for our community. We wound up getting the listing, and it's absolutely because of the Vyral videos.
John: In regards to ROI, how do you measure that?
Mike: You guys do a great job of sending me the analytics of who is actually watching the videos, who's clicking on the home search or home value links, and all of that. I keep all of those things in a separate sheet, and at the end of the year, we go through, and I can actually see where the actual lead came from and how they got back to us. We've been compiling that information and it's been a decent return.
John: Why hire Vyral Marketing to begin with?
Mike: I needed something for my database. We wanted to be educational, and we wanted it to be a staple, so we decided the best thing to do was go with someone who had a good track record in our industry, and that was Vyral.
John: Any thought to doing this on your own?
Mike: You guys have been a resource. You keep me on top of my game, and you help with all the social media for my database. You guys have just been a great resource, and I would not want to cut you out of the equation.
John: Did you have any fears before signing up with us?
Mike: No fears, because I did my research. I knew the people who used you guys were getting results, and that's all I really needed to hear before I made the decision to go with you.
John: What would you say you like most about working with us?
Mike: You definitely keep me on top of my game. You keep me accountable for doing what I'm supposed to be doing. At the end of the day, if you get busy, you can lose track of things. You guys are great at keeping me on track and doing my videos.
John: What would you say to someone who might be on the fence about hiring us?
Mike: I think the proof is right there in the results. At the end of the day, if you think that you need to do something with your database, and it's big enough that you can get business from it, then you need to do something to keep in touch with those people. I think using Vyral is really a no-brainer, because I've seen results from it.
John: What tips would you offer to someone in order to be successful with the Vyral program?
Mike: You definitely want to offer something with educational value. You don't want to just tell people that it's a great time to buy or sell a house. That's not really giving them anything of value. For me, its giving them educational tools to make their next financial decision. People see the value in that. If they don't know what to do, and they hear a tip that might help make that decision, I definitely see that as a positive.
[End of Transcription]
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