Real Estate Snail Mail Update

NOTE: Real Estate Snail Mail is a business unit of Vyral Marketing led by Mark Waring. We've had many clients ask us to write sales copy for them, and since many of our clients are in real estate, we've written a sequence of letters to be "snail mailed" to expired listings. Since we're great at writing, marketing, and systems we decided to test out a sequential 'snail mailing service' because we could not find one that existed who would mail the letters in a sequence on specific days, hand addressed, as we wanted. So, as a side project at Vyral Marketing, Real Estate Snail Mail was born. Each week we write our snail mail clients an update on the progress of their test and we post the weekly update for you here to review. If you're interested in being in the test group, let us know.

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Snail Mail Clients,

 

Here's the update for the letters we sent out last week. 

 

Get this - and this is crazy - of all the letters we've sent so far, and it's a LOT - we've only generated 1 interested phone call from the Inland Empire.

 

We've sent 828 letters in Chicago to date about 3 weeks in and not a single phone call yet (aside from those asking to be removed from the list). Isn't that interesting? 

 

Now the premise of this campaign is your letters over a period of time will produce phone calls, so we're sticking to our guns and sending all the letters out for the first round of 2 letters a week for 5 weeks. Don't give up!

 

After that we'll take the stickers off the back of the envelopes and extend the campaign to 1 letter a week for 10 weeks. We're in this for 3 months.

 

I do question, however, the premise people will call the number in your letter. 

 

Personally, if I got your letter I would Google you, look at your website, check out your reviews, and then call you from your website if I liked what I saw.

 

That's why it's so important to know if you're getting calls from expired listings outside of the trackable phone number - let us know if that's the case.

 

For what it's worth, I spend $2,000 a month on a monthly direct mail letter to our ideal prospect list. No one ever calls directly from it, but they do go to the website where a remarketing pixel is installed that follows them around everywhere online with ads, which then they opt-in to our weekly newsletter at some point, and then from that - many months later - they request a consultation on our website.

 

I'm also sure you're getting plenty of returned mail. Let Mark know right away and put it into the USPS box we sent you.

 

Is anyone by chance backing up these letters with phone calls? Reply and let me know if that's the case.

 

Last week:

San Diego - 25 new, 86 letters sent
Philadelphia Tri-County - 29 new, 49 letters sent
Colorado Springs - 45 new, 78 letters sent
Southwest Florida - 34 new, 82 letters sent
Beverly Hills - 70 new, 70 letters sent
St. George - 31 new, 81 letters sent
Inland Empire - 82 new, 107 letters sent
Birmingham - 42 new, 62 letters sent
Palm Beach County - 65 new, 165 letters sent
Coeur d’Alene - 32 new, 60 letters sent
Denver - 26 new, 97 letters sent
Chicago - 52 new, 296 letters sent
San Fernando Valley - 58 new, 186 letters sent
Hawaii - 7 new, 24 letters sent

Totals:

San Diego - 83 total expireds, 233 letters sent to date
Philadelphia Tri-County - 50 total expireds, 89 letters sent to date
Colorado Springs - 67 total expireds, 134 letters sent to date
Southwest Florida - 57 total expireds, 174 letters sent to date
Beverly Hills - 70 total expireds, 70 letters sent to date
St. George - 79 total expireds, 227 letters sent to date
Inland Empire - 199 total expireds, 319 letters sent to date
Birmingham - 55 toal expireds, 75 letters sent to date
Palm Beach County - 214 total expireds, 503 letters sent to date
Coeur d’Alene - 48 total expireds, 91 letters sent to date
Denver - 79 total expireds, 272 letters sent to date
Chicago - 222 total expireds, 828 letters sent to date
San Fernando Valley - 169 total expireds, 486 letters sent to date
Hawaii - 21 total expireds, 86 letters sent to date

Here's a look at about how much mail we're sending out on a daily basis:

Sincerely,

Frank Klesitz