Vyral Marketing Client Message

Frank Klesitz, CEO Vyral Marketing

Clients,

A tip specifically for our real estate clients this week.

Here’s my #1 tip to grow your seller lead database from what I’ve learned working with many real estate professionals over the years.

I want to answer this, since I’ve had many conversations this summer about the best way to get email addresses for your database.

Here we go…

If I lost it all, and I had to start from scratch in a new city, I would first pick an area with the highest turnover at the median selling price.

These are homes that sell. This would be the target market where I would invest my time.

Second, I would buy the names and phone numbers of all the homeowners in my target market from Cole Information and market only and directly to them.

Third, I would find all the active listings for sale in my area and call the listing agent to ask if I could hold an open house for them. I hear many agents say “yes.”

Fourth, I now need to get neighbors to the house. I would make calls to my Cole Information list with an auto-dialer like MojoSells.com to speed things up, dropping voicemails along the way, inviting all the area homeowners to the open house.

This strategy is also DNC compliant* since you’re not selling anything.

If I had the money, I would hire someone at $10 an hour to make those calls. I would also put $100 or so into Facebook and YouTube ads. I would target only homeowners who live within 2 miles or so from the home to RSVP for the open house event.

Fifth, on the day of the open house, I would put out 50+ yard signs and balloons all over the main roads with arrows to the open house.

Now here’s the most important part…

When people show up, I would be armed with all the neighborhood market stats and after a good conversation, I would ask if I could stay in touch by getting their best email address, best phone number and best mailing address so I can update them from time to time about changes in neighborhood home prices.

This builds me a STRONG database of homeowners in my target market.

I would do this for every agent’s listing in my target market forever. 

That’s it.  And you know what’s next…

I would send them 2 educational Q&A videos a month and call the people who watch them for referrals or appointments. I would even raise money with sponsors to help pay for a monthly printed newsletter to go to my newly minted database.

Make sure to read my Database Reset eBook where I cover this strategy clearly.

Why do I prefer this specific list building strategy over alternatives?

• I’m adding future sellers in my target market to my database, not all over the city
• They’ve expressed interest in real estate by showing up to an open house.
• I met them in person and positioned myself as an expert.
• Every email I get is accurate and 100% “opt-in”.
• This will build me the strongest email list possible.
• I did it in a leveraged way where people came to me.

And most importantly….

• The cost is really low – yard signs, balloons, and minimal ads.
• I’m not held hostage buying leads from a lead provider.
• I can easily outsource the telemarketing; it’s not like prospecting expireds.
• I would do 2-3 open houses a week. Simple and repeatable.
• It’s super easy to teach agents who work for me.
• It’s just a lot less emotionally draining than hammering phones.

Open houses may not sell homes, but they build a database of people who will!

Vyral Clients Kyle Whissel (#1 Agent in San Diego) and Ken Pozek hold open houses at a high level to build their databases of the right people. We talk about how to implement this specific list-building strategy on a hangout I did with each of them a few months ago. The links above will take you to those hangouts.

So that’s my longer message to you this week. I hope it gets you thinking and excited about open houses again!

Thank you for being a Vyral Marketing client. If there’s anything we can do for you, let me know. Reply to this email and it will go straight to me.

Have a great weekend,

Frank Klesitz, CEO
Vyral Marketing

*Here’s my telemarketing attorney who can get you all the answers, so you’re protected when you make open house invite calls.