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| Frank Klesitz, CEO Vyral Marketing |
I remember in 2009 when we started Vyral Marketing – it was just John and myself.
I would go to conferences to build our clientele while John worked on delivering the product. I was “sales” and John was operations.
As the business grew we built a coaching team, a sales team, a marketing department, and most importantly, a key list of strategic referral partners.
The relationship with our strategic partners has been a complete game changer.
We’ve been working with our Success Coaches to help them be more efficient – to free up their time – so we can help you implement more marketing to complement the core Vyral Marketing plan of sending two videos a month out to your database.
We’ve been testing out sending sequential direct mail, a monthly print newsletter, GoPro video tours of neighborhoods, and advertising on Facebook, YouTube, and the Google Display Network for you.
Right now, I want to invite you to be a part of our test co-marketing program.
Essentially, we want to build you a list of local business owners who you should partner with, send them a FEDEX on your behalf to introduce yourself, and then schedule a time for you to meet with them for lunch or coffee.
We want to “tee you up” with about 1 meeting a week.
If you’re a real estate agent, here are the professions I suggest with whom you create strategic relationships.
These people talk to homeowners in your target market.
Home Builders – they may have buyers who need to sell their home first
Interior design – they know what the homeowner wants in a home
Credit repair – now they have better credit maybe they can afford a home
Home Organizer – not enough space may mean they need to sell
Property Management – they have renters who may want to own a home
Remodeling – may be improving the home with intention to sell
Executive Recruiting – they know when new executives are moving to town
Vacation rentals – short stays may motivate a home purchase in the future
Handyman – repeat clients may mean home problems and intent to sell
Home Warranty – too many problems with a home and may consider selling
Family Law Attorney – an unfortunate divorce may force a home sale
Wedding planner – people may need to move when they get married
Funeral / Hospice – when someone passes, a home may need to be sold
Probate attorney – the executor of the estate may need your help
Bankruptcy attorney – may not be able to pay their mortgage and need to sell
Home Healthcare – clients may need a different home to accommodate care
Woman Fertility – baby on the way and may need a bigger home
Financial Planner – working with people to save for a new home
Life / Career Coaches – new life plans may require moving to a new place
RV Dealer – their customers may want to downsize after buying a RV
Travel Agency – customers who travel frequently may want to move away
Imagine if you spoke on the phone once a month at a scheduled time with someone in each industry. That relationship will send you a lot of business.
Your offer is to interview them on the phone or invite into your webcam interviews to co-create content to be cross-promoted to your respective lists.
We do this all the time with coaching companies and vendors in the real estate space with massive success – it’s super leveraged with minimal expense.
If you’re interested, let me know.
Chris Dryden in our office wants to head up our co-marketing program. He will personally build you a list of business owners in your target market who he feels would partner well with you – ones who are spending money on marketing and want to grow their businesses.
Then, we’ll send out a FEDEX on your behalf to introduce you, and then follow up to schedule an appointment so you can meet your prospective referral partner in-person.
After that – we’ll coach and guide you on how to maximize the relationship.
Right now, there’s no charge.
We only ask you cover the FEDEX costs to get the attention of your prospective referral partners. They are about $10 each. We suggest we send out 20 to get 10 appointments.
Here an example letter we’ve sent out for a client.
We want to work with 5 test clients to start. We’ll get you 10 co-marketing partners, and then we’ll do all the admin work to promote the interviews you conduct on the phone once a month with each strategic partner. We’ll get you results, and then make you an offer on how much it would cost to continue, say, about $500 a month.
I will be guiding you through this in a monthly small coaching group.
Reply back and let me know if you’re in.
Strategic relationships are key as the cost to “buy” the attention of prospects keeps going up and up. You need to get access to your target audience through the database of others – that idea is a complete game changer.
I want to help you with this, and if you’re interested in working together on building yourself a powerful co-marketing machine, we should like to be your partner.
Next week I’ll write you with my latest tips on optimizing your YouTube to get back to the core product. I just completed the training on this yesterday for our office.
Thank you for being a client – we’re working hard to stay true to what we do well, while cautiously implementing new things to stay cutting edge.
Have a great weekend,
Frank Klesitz
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