Vyral Marketing Client Message

Clients,

Frank Klesitz,
CEO Vyral Marketing

Thank you to all who applied to be in the co-marketing 3-month test group. We had 22 final applicants. We finalized the group today and we start next Monday.

I’ll write you next week with an update on all the other things we’ve been working on (Vyral Advertising, GoPro Videos, Snail Mail, etc).

As promised in my last message to you, I want to update you on our new YouTube video optimization process to stay current with all of their new features.

It’s important we stay focused on creating videos to communicate with the people you’ve met in your database – not get found online.

(Make sure you’ve read my 20 page e-book The Database Reset that outlines the core Vyral Marketing plan to get more sales from your database.)

However, we can certainly optimize your videos, so they are likely to show up when prospects search for you. It’s a secondary benefit of Vyral Marketing.

Once a month I hold a client training for 30 minutes where we pick 1 specific deliverable on our core plan and improve it.

Last week I covered how to optimize a YouTube video correctly - you can watch the replay here.

Here is the updated checklist.

I am marking what is new in BOLD. You can expect these updates to be implemented in your next videos.

______ Tell us what we’ll learn in the video right away

______ Short 3-4 second animation graphic afterward

______ Lower third to introduce who the people in the video are

______ YouTube Card with call to action after the opening animation

______ YouTube Channel branding enabled in the lower right of video

______ Endcard with annotations to subscribe, next video, and main CTAs.

______ Keyword phrase at the beginning of the video title

______ Video headline is compelling and specific

______ YouTube Channel name includes keyword phrase (only if your channel is connected to a Google+ “page”, not a “profile”)

______ Branded YouTube Chanel graphics

______ Description has the keyword phrase in the first sentence

______ Tell them what they will learn right away in the description

______ Call to action link at the end of the top part of the description

______ Description includes compelling About Us content

______ Includes edited article of the video at the bottom of description

______ Set a compelling start frame

______ Video is categorized

______ Keywords added to the video in “Basic Info” under “Info and Settings”

______ Video is added to a keyword optimized playlist

______ Video language is set to “English”

______ Update the recording date

______ Update the video location

______ Update country of the YouTube Channel

______ Disable advertisements on YouTube Channel

______ Add keywords to describe the YouTube Channel

______ Link the YouTube Channel to a main website

______ Complete the “About” tab on the YouTube Channel
______ Playlists on the Channel to organize the videos

We complete this checklist every time you create a video. I go through it step by step in the training video, if you’re interested.

So, that’s all for this week.

Scott Sillari and I are off to Las Vegas next week for Tony Robbins Business Mastery.

I’m excited to learn all I can to build this company into an even more helpful marketing firm for you.

Thank you for being a Vyral Marketing client.

Have a great weekend,

Frank Klesitz