Real Estate Snail Mail Update

NOTE: Real Estate Snail Mail is a business unit of Vyral Marketing led by Mark Waring. We've had many clients ask us to write sales copy for them, and since many of our clients are in real estate, we've written a sequence of letters to be "snail mailed" to expired listings. Since we're great at writing, marketing, and systems we decided to test out a sequential 'snail mailing service' because we could not find one that existed who would mail the letters in a sequence on specific days, hand addressed, as we wanted. So, as a side project at Vyral Marketing, Real Estate Snail Mail was born. Each week we write our snail mail clients an update on the progress of their test and we post the weekly update for you here to review. If you're interested in being in the test group, let us know.

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Snail Mail Clients,

We're still working hard getting your letters out. 
Only 9 positive calls so far from the entire campaign. 
You know the drill - we're going to complete the full 3 month test, and for those of you who have completed the 2 letters a week for 5 weeks we're now sending 1 letter a week for 10 weeks without the label on the back.

Here are the stats from last week to review.

Philadelphia Tri-County - 5 new, 73 letters sent

Colorado Springs - 3 new, 107 letters sent

Southwest Florida - 10 new, 101 letters sent

Beverly Hills - 117 new, 306 letters sent

St. George - 6 new, 133 letters sent

Inland Empire - 0 new, 52 letters sent (We are targeting a batch of old expireds)

Birmingham - 14 new, 147 letters sent

Palm Beach County - 6 new, 97 letters sent

Coeur d’Alene - 10 new, 84 letters sent

Denver - 13 new, 153 letters sent

Chicago - 67 new, 177 letters sent

San Fernando Valley - 31 new, 230 letters sent

Hawaii - 2 new, 38 letters sent

Totals:

Philadelphia Tri-County - 74 total expireds, 315 letters sent to date

Colorado Springs - 92 total expireds, 482 letters sent to date

Southwest Florida - 94 total expireds, 432 letters sent to date

Beverly Hills - 402 total expireds, 803 letters sent to date

St. George - 119 total expireds, 691 letters sent to date

Inland Empire - 262 total expireds, 619 letters sent to date

Birmingham - 80 toal expireds, 281 letters sent to date

Palm Beach County - 286 total expireds, 972 letters sent to date

Coeur d’Alene - 85 total expireds, 335 letters sent to date

Denver - 138 total expireds, 746 letters sent to date

Chicago - 378 total expireds, 1287 letters sent to date

San Fernando Valley - 249 total expireds, 1245 letters sent to date

Hawaii - 34 total expireds, 202 letters sent to date

Sincerely,

Frank Klesitz