"I can point to two instances where three people I kept in touch with are looking to sell in the future that I know for a fact have come in through Vyral....As recently as last month, I had someone that reached out to me who I talked to about a year ago...They called and had seen a video and said they had lost my information and wanted to sell the property in April-May...They wanted me to list their property which is going to be about $500,000. If I hadn't had Vyral, they lost my information and I would have never stayed in contact with them."
–Vyral Client Mike Gray
[Full transcription below]
John: So, Mike, you've been having some recent success with Vyral. Tell us what's been happening.
Mike: I've been using you guys for about a year and a half, and I've seen a big increase in people reaching out and asking questions, and I had never had that before. There have been a couple situations where people have contacted me out of the blue. I hadn't done a good job of keeping in touch with them until I started Vyral. As recently as last month, I had someone that reached out who I talked to about a year ago. They bought in the area as an investment. They came in town, I met with them, talked to them a little bit about the area and the property. In case that didn't go through, I'd help them buy another one. They called last month because they had seen a video, and said they had lost my information and wanted to sell the property in April-May when the current tenant moves out. They wanted me to list it and keep up with them, and it was about a $500,000 property. If I hadn't had Vyral, they lost my information, and wouldn't have been able to find me. I haven't done a good job of keeping up with people, so Vyral really kept me in front of them on the process. It was a great thing to keep the touch points up.
John: That's great. In regards to your return on investment, how are you measuring that?
Mike: It's hard to put down an ROI on it, because sometimes when you ask, people may not say it's because we saw your video, so it's hard to give an exact return. But I can point to two instances where three people I kept in touch with are looking to sell in the future, and I know for a fact they have come in through Vyral. It's hard for me to put a dollar amount on it, but I'm in front of people and it's a part of my touch program. I get a really good open and click rate on the market updates, which has helped elevate me to an expert in the area. It's somewhat of an intangible value, and I can't point to a sale and say it's a direct result.
John: Have you noticed an uptick in repeat and referral business in the last year and a half?
Mike: For the last year and a half, we are running at about 30 to 35% repeat/referral business. Some are people we've been in contact with a lot, others could very well be the fact that I'm staying in front of people and they are thinking about me. We did not have a consistent touch program in place, so we want to bring that 35% up to near 50% and continue to drive that business. Referrals are the lowest hanging fruit out there.
John: Why did you hire Vyral Marketing to begin with?
Mike: I guess a few different reasons. One, I like the video aspect of it. It kind of shows you're on the cutting edge of technology in real estate. At least in my market, there are very few people doing video. The other thing is I know it's important to stay in front of your clients, and you've got to have some medium to do it. We weren't sending out postcards, not calling people as much, and we were finding ourselves being transactional real estate agents as opposed to referral agents. We wanted to change that around to really take advantage of the people we have closed with before and those relationships. That was the biggest push to get into and increase our referral marketing.
John: Was there ever any thought of trying to do this in-house by yourself before you hired us?
Mike: Not really. We had probably tossed around the idea of doing some kind of video marketing, but there was never any serious consideration about putting a plan together and making it happen.
John: Were there any fears before signing up? Scared to get on video? Scared of the money you were spending?
Mike: Yeah, of course. You don't want to look like a fool in front of people. You never know how you're going to look on video and there are all these unknowns, but you've just got to do it. It is what it is.
John: What would you say you enjoy most about working with Vyral Marketing?
Mike: I think the ease and consistency. I don't have to put a lot of thought into it. The accountability is great. I've got someone calling me every week with topic ideas and letting me know what's going on. That constant reminder to get it together and push you is awesome. Things get busy and I would easily let this slide if I didn't have someone there getting me going, walking me through, and making the process pain-free.
John: Let's say someone is on the fence about hiring Vyral Marketing. What would you say to them?
Mike: From what I've seen, I would say it's probably your best bang for your buck. You can reach the most people, get your face in front of them, and deliver the message you want them to hear. I don’t know of another thing you can do to get in front of this many people and add value while being consistent and having it all done in 30 minutes to an hour each month. It's a great touch.
[End of transcription]
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