Vyral Marketing Client Message

RE: Complementary team training for your office

Frank Klesitz, CEO
Vyral Marketing

Clients,

I want to make sure you receive exceptional communication from us.

• Your Success Coach calls you on the phone weekly  - guaranteed
• We never leave a scheduled call without scheduling your next call
• I write you every week with a helpful Friday message
• We mail you a 16-page monthly print newsletter
• John our COO, speaks with 8 clients a day for your feedback
• We get back to every email within 1 business day
• We plan to meet you at as many conferences as possible this year

You can also reach out anytime to visit with me. So, last week a client replied to my message and asked “How can I get better results on the Vyral Marketing Plan?”

After scheduling a call, I shared with her the best way - provided you’re already following the core program - is to get your entire company involved in the database building plan with you.

She’s fortunate to work with a great team of administrative sales talent.

I offered to join in, via video conference, to her next team meeting using Skype or Google Hangout. We can also use a private webinar on GoToMeeting if you don’t have a conference room.

Here’s what I would cover as a guest at your next team meeting:

1. Read The Database Reset 

First, before the meeting, everyone in the office will read a copy of The Database Reset. This is the core marketing plan we implement for you. Everyone will learn how to build a database, communicate with it, and then follow up with people watching your videos for business. It’s only a 20-page quick read.

2. One Contact Management Program 

Second, after introducing myself, I would ask everyone how many people they speak with a week. I also want to know what contact management system everyone loves. Ideally, your entire company runs on one centralized contact management program. I would pull the software up on screen and show everyone exactly how to add a new contact to the database. If your office speaks with 100 people a week, I would say conservatively 30% of the people they meet will provide their email address. That’s 30 emails a week your team will add to your company database. This is your target weekly email Key Performance Indicator to display on an accountability whiteboard in your office. Your admin person will also set a monthly date for your entire database to be sent into us for updates.

3. Asking for Email Addresses 

Third, I would share how to properly ask for an email address. You team will be talking to new clients, past clients, current clients, leads and more. Everyone, even your administrative team, should say “By the way, we send out two helpful videos a month and I’d like you to receive them, what your best email address? The emails will come from __________.” at the end of every conversation. The emails will come from you or your company. We want every contact in your database to know this when they hand over their email address. This will dramatically improve your open rates since you’re building a 100% permission based email list of behalf of your company, not the individuals on your team.

4. Write Down Client Questions 

Next, I would remind your team to write down any great questions asked by their clients or prospective clients. Client questions are the best topics for your videos. I’ll share an example video on the screen so everyone knows what an educational Vyral Q&A video looks like. Ideally, your people will bring you a list of client questions to every team meeting that you can easily answer in your upcoming videos.

5. How to Follow up with Leads 

Finally, I’ll pull up an example email open/click report of all the people who watch your videos. I will then share the importance of adding phone numbers to everyone new contact record, so when the open/click email report comes back, you have phone numbers conveniently in the report. We’ll role play the follow up call script and review the language for personal emails if you don’t have a phone number.

That’s it! The whole meeting should take about 30 minutes. If you have the right culture with the full emotional and intellectual investment of your people into your mission and vision, this quick meeting will be a game changer since you’ll empower your people to help you get more results.

I’m happy to do this for you at no charge as time allows. I think this is great value add to help you scale up your results through your team. The entire meeting with be recorded for new hires to watch, too.

If you’re interested, let me know.

Have a wonderful weekend.

Frank Klesitz, CEO
Vyral Marketing

P.S. If you happen to be in New Orleans this weekend for Keller Williams Family Reunion, Lindsay Hawkins (Success Coach), Scott Sillari (VP New Business), Danielle Mount (CMO), and Chris Dryden (Success Coach) are there right now until Monday to meet with you one-on-one. Contact scott@getvyral.com to arrange a time to meet up.