February 19, 2016

Vyral Marketing Client Message

RE: Keller Williams Family Reunion 2016 Take-Aways

Frank Klesitz, CEO
Vyral Marketing

Clients,

I wanted to share a few images sent to me from our team and our clients from Keller Williams Family Reunion in New Orleans last week.

Gary Keller, the founder of Keller Williams Realty, shared on stage in front of 15,000 real estate agents how it’s likely we may be headed into a shifted real estate market (corrections/recessions happen about every 7 years on average).

Here’s a replay of his 90 minute vision speech.

In later sessions, he also shared the importance of building and working your database to diversify your reliance on internet lead generation and to prepare for a likely future recession.

Take a look at this first slide. As you know, the “foundational triangle” of business is to generate leads, get clients (i.e. listings), and leverage yourself with people, systems, and marketing.


Gary drew a circle around this timeless triangle and shared the urgent importance of building a database and communicating your value proposition clearly to it. As a Vyral Marketing client, there’s nothing new for you here – that’s what you’ve hired us to help you implement.

Here’s the second important slide. Gary wants you to think of your database communications as membership subscriptions. Your goal is to position yourself as the “local economist of choice” by providing expert, valuable information to the people who have given you permission to stay in touch. This way you get “upstream” of any leads before they go online and get sold back to you. This is an excellent way to think about your marketing with us.

Permission is now more important than ever, too. Gary shared his increased concern for Do-Not-Calls laws and the new auto-dialer regulations with regard to calling cell numbers. We’ve always taught that you must ask for an email address after every conversation, so you’re ahead of the game there, too.

“Permission marketing to your database is the future of this industry, and every industry." - Gary Keller 


Here’s the third slide Gary revealed. Your full database marketing program must be more than two video touches a month. You want to hold a few client appreciation events a year, send a quarterly or monthly direct mail item of value, and make a few phone calls a year for a total of 36 or more “touches” to your database after an initial ramp up to first establish the relationship.


*We’re working on a monthly 8.5x11 tri-fold USPS self mailer PDF for your best contacts every month. It will include your two latest video screenshots, a recent success story, and strong call to actions. Message me if you’re interested in the beta test and I’ll move your design to the top of the list. This way we can promote your videos not only online, but via direct mail, too.

Here is the final slide I want to share with you. At a breakout session on how to use video marketing to implement your database marketing plan, many of our great Vyral Marketing clients were featured as the best examples in the industry! You’re following the same advice and systems as them – in fact you all are – so you should feel great! You’re in good hands.


The big takeaway here is building and communicating with your database is critical as it gets more expensive to compete for internet leads. This applies to you no matter what industry you’re in. It’s also your hedge in preparation for a future market correction that’s likely down the road.

The bottom line is you’re in good hands with us! I’m always looking for ways to jam more value into your flat fee. Get us more high quality email addresses and we’ll bring the results!

 With that, have a wonderful weekend and THANK YOU for being a client.

 Sincerely,

Frank Klesitz, CEO
Vyral Marketing

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