New Client Welcome Jason Morris

Jason Morris is a real estate professional located in Newark, DE. Jason has a Bachelor's in Sociology and Criminal Justice from the University of Delaware and over 20 years' experience in sales and marketing. A father of two, Jason was an army brat who moved from one place to another, which he believes ultimately led to his calling as a Realtor®.  You can learn more about Jason here.

Reece: How did you hear about us?

Jason: I heard about you from a few different places over time. The first time was at KW Family Reunion. I had been following the Heyl Group and have similar processes. The second time was through a course I took through Keller Williams and your name came up a 2nd time there.

Reece: What motivated you to call us?

Jason: Every year in October, I sit down and plan out my goals for the upcoming year. One of them was to have a video presence and it was down to a questions of either using you guys, or KW video, or Bomb Bomb. After looking at the capabilities and the reviews, you guys won out.

Reece: Summarize where you're currently at with your business and what are your business goals for 2016?

Jason: In 2015, we settled 102 units for just shy of $25 million. We are looking to double that. We are putting together plans for 200. I'd be happy with 150, if we were on the pace to be at a 200 deal a year pace by the end of the year.

Reece: How many people are in your database?

Jason: Somewhere in the neighborhood of 4800.

Reece: Out of those ,how many do you truly know?

Jason: I'm going to say at least 600. If you add in people that would recognize us, it's probably closer to 1000.

Reece: What are you doing to market to your database currently?

Jason: We have drip email campaigns, systematic phone calls using a power dialer, we use paper newsletters, and people find us through pay-per-click campaigns. It's phone, email, and paper. We have designated campaigns in Facebook, too.

Reece: What's working well, what's not working well?

Jason: 38% of our business is past clients, people who have already met and done business with us and are on our long-term follow up campaigns.

Reece: Is there a specific reason why you hired us?

Jason: Yes, to increase our conversion rate. We don't have a hard time getting leads, we are very heavily automated and we've got a lot of good traction with the systems we have to get leads. We probably get 8-10 a day. The issue is growing a database at that speed, how do we maintain a level of personalization with folks and how do we stand out from our competition in a way that makes us personal and acceptable. Video to me seems to be a no-brainer. We are giving a value-added whether we do business or not.

Reece: Why not do it yourself?

Jason: Time. I can shoot video all the time but I know that if I don't have somebody project managing me, it's going to be sporadic. We don't get good results from anything that's not applied consistently. I'm coming to you guys for a constant presence that I know I won't get on my own.

Reece: What results do you expect? What does success look like to you?

Jason: When I call people to follow up, I want to call them up and have them ready to go because they have seen my videos. I want my contact with clients to be more of a collaboration than a hard sell.

Reece: Is there anyone we should thank for your business?

Jason: The Heyl Group