"Vyral is a great vehicle to get face-to-face - or at least, people feel like it’s face-to-face with those surveys I take - more so than if you just send them an email with some information or send some recipes. The great thing about it is that it only takes me five minutes to do a video, and it makes one heck of an impression out there. I love the vehicle of it. I was looking for something where I didn’t have to go in, create my own platform, and when I found Vyral Marketing, it was nothing short of a prayer answered for me."
-Vyral Client Dale Ross
[Full Transcript Below]
John: I’m talking with Dale Ross today, down in the Houston area, correct? In Katy?
Dale: Correct, we are in Katy, Texas, a suburb of far-West Houston.
John: Okay. And you’ve been a client of Vyral for close to a year now?
Dale: Yes, it’s been right around a year.
John: Great. You’ve seen some results lately. Why don’t you kind of tell us what’s going on?
Dale: Well, it’s that time of year to sell. I always create articles that I feel like are matching the time frame of the year. One of the last Vyral videos that went out to my database actually netted three listings. One of those listings was a past customer. We knew it was a past customer because after we got them in we always ask how they heard about us. He said the video email. We do look them up and he was a past client, so that was kind of a keep-in-touch kind of thing. Whenever we close as a sales agent, one of our listings, that is, we always get information from the buyer. We get their email address, phone number, and follow up with them. One of the listing calls we got was another agent’s buyer. They reached out to us instead of the agent who sold the home, who’s apparently not keeping in touch with them in any way, shape or form. They reached out to us and we listed their home last week. The last one, I don’t know how these people got into the database. We got another listing. They’re in there, and they called us, and that’s what counts.
John: That’s great. In terms of ROI - these three deals have yet to go through, I’m guessing. But before that, or maybe including those down the road, how do you measure that with Vyral?
Dale: Just these three deals will translate into more than $1 million in volume, so if they close - and we close most of the transactions that we list - then that’s going to be in the $30,000 range. The others that I have listed as a result of Vyral Marketing, I would guesstimate that is in the $60,000 to $70,000 range. That would make the ROI more than 10x. I’m loving it.
John: That’s great. That’s fantastic. So you went into a specific story with this email. Do you have any other times when the system worked really well for your team?
Dale: One of the first videos I did, I believe it was a question from a customer that I answered in a Vyral video. I invited other people to ask questions and I offered them a free a steak dinner. I have a deal set up with one of my buddies, he has a great steakhouse out here. He gives me gift cards all the time, because if you get them in once, they’ll keep coming back. So I had a customer write in and answer their question online, and you ask anyone to send a question in and they will get a free dinner at the steakhouse. By far, that has been my best response. We had 25-30 direct responses from that.
John: Wow.
Dale: Yeah, it was phenomenal. I mean, direct responses. I loved that. It was a lot of people I hadn’t necessarily been in touch with because when you put them in the database, sometimes their phone numbers change. Email addresses don’t change as often. These are people that have been in my database for seven, eight, nine, ten years. It was great to get that feedback, and a few of those turned into listings. Vyral is a great vehicle to get face-to-face - or at least, people feel like it’s face-to-face with those surveys I take - more so than if you just send them an email with some information or send some recipes. The great thing about it is that it only takes me five minutes to do a video, and it makes one heck of an impression out there. I love the vehicle of it. I was looking for something where I didn’t have to go in, create my own platform, and when I found Vyral Marketing, it was nothing short of a prayer answered for me.
John: That’s great! Let’s get into that. Why did you hire us in the first place?
Dale: Well, I was doing it on my own for two months. I hired a girl that was very good at editing videos, but it was so time consuming. She was my marketing director, and it would take her about 4 solid days to get everything ready, edit the video, sweep the database to make sure the emails were all in order. We would shoot them out, get a lot of returns, and once again, clean out the database. The videos would go out one time and then they were gone. They weren’t on a blog. They were hanging out on YouTube, but they weren’t out there where they could be actually promoted and someone could go and look to see recent and past videos. When I saw Vyral come along and saw the price, I thought it was a lot of money. After I started doing it, you all returned ten times what I was investing, so it’s a very happy situation for me. I’m the type of person who, if I can find someone who does things better than me, even though it may be expensive, typically it pays off in the long run because it’s a more professional appearance than I could ever put together.
John: This is a good thing for people to know, because I’m sure a lot of people have tried doing this themselves. How long was it taking you to do by yourself, on average?
Dale: It was taking her four solid days just to put everything together. That took up most of her week, and we were only sending one per month. So, when I saw Vyral had two a month at the price they offered, it was a no-brainer.
John: She has to be pretty thankful about that, too.
Dale: Yes, she is. It freed up a lot of her time to do other things.
John: Did you have any fears before hiring us?
Dale: In the back of my mind, I was worried that it wouldn’t give me a return. But I’ve been selling homes for 35 years, and I found out that you can’t rule something out until you try it. With the features that I saw with Vyral - and I had seen you at Family Reunion before - the biggest fear was, you lose a few bucks. If it doesn’t work, you back up and try something else. However, that wasn’t the case here. It’s absolutely working, and it’s working great.
John: Okay. A lot of people listening to this are probably on the fence about hiring us. What would you say to those people?
Dale: I would say that every lead costs money. This is one way - probably my least expensive way - to reach every lead in your database at one time with a nugget they’re going to appreciate in some way, shape or form. Does everyone open the emails? Absolutely not. If they are in the area of thinking of selling their home and you hit a nerve with one of your video topics, there’s an extremely good chance they will open that video and watch it. If you’re not there when they’re ready to sell, guess what? You’re not going to get the business.
John: Right. We have a lot of clients who might come to us and say, “It’s been a few months. I’m not getting results with Vyral. What do I need to do?” I do direct some of them to these success stories. What tips would you offer those clients or people who want to become clients to be successful working with us?
Dale: You always want to make sure your content is very timely. I usually tailor my client to the time of year. I stick exclusively to real estate topics, I don’t go off on other topics at all. I like the professional appearance that it puts forth. You have to dress nice with a great background behind you, and know a little bit about what you’re going to say. The video can always be edited, that was another great thing. I’m not perfect at making videos. Sometimes I have to shoot them three, four, or five times before I get them right, or at least until I’m happy with them. That five or ten minutes that it takes to get the video and upload it to video, for me it reaches 2,000 people. Reaching 2,000 people with 10 minutes of effort is a pretty sweet deal.
John: What do you like most about working with us?
Dale: The lack of me having to do anything. I make the video, shoot it over to you all, it comes back, we proof it, and it goes out. There’s maybe 45 minutes to an hour per month where I’m involved in the process.
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