April 29, 2016

Vyral Marketing Client Message

RE: Better Video and Audio Tips
Clients,

Frank Klesitz, CEO
Vyral Marketing
I’ve had quite a few questions lately about how to make your videos look better.

How To Get Better Video

When you sign up for Vyral Marketing, we ship you the Logitech c615 HD 720p webcam. It’s about $45 on Amazon.com. This is an excellent webcam that works on all computers. The Logitech c615 webcam is the fastest and simplest way to get videos to your database.














However, I personally use the upgraded Logitech c920 webcam. It records at 1080p and has more features, so the video looks better.















Here's example footage from the Logitech c920:

















We originally did not ship you this upgraded webcam since your computer needs to be a bit stronger to run it. If your computer isn’t powerful enough, the Logitech c920 webcam will “skip frames” and your audio won’t match what you’re saying. You’ll look like an old ‘kung-fu’ movie if that’s the case.
We feel this isn’t a problem anymore with the advancement in computer technology.

All new clients running Windows who sign up starting Monday next week will receive the upgraded Logitech c920 webcam. It runs about $80 on Amazon.com. We’ll cover this cost for you in your build fee.

If you’re on an Apple computer, unfortunately, the Logitech software we need to record your videos with this webcam will not work. If you’re using an Apple computer, we’ll still ship you the original Logitech c615 camera.

If you want to improve your video quality (and your computer is relatively new), I recommend you pick up the Logitech c920 on Amazon.com. You’ll still have your Logitech c615 as a backup if your computer has difficulty with the upgraded webcam.

How to Get Better Audio

Your webcam records audio through an onboard microphone. That’s just fine if you’re close to the webcam without much background noise.

However, if you want better audio, we recommend you upgrade to the Yeti USB microphone. It’s about $110 on Amazon.com. You’ll plug this into a USB slot on your computer (Apple or Windows) and select it as your microphone device when you record your videos.


















I’m using the Yeti USB microphone in the video example above. I have it on a boom arm but you can just set it on your desk. You’ll hear loud, strong and clear audio. (A boom arm keeps the microphone closer to your mouth and prevents the microphone from picking up sounds on your desk). We do not include this microphone in the build fee since it complicates the process a bit to get your videos out. It’s “one more thing” to plug in and adjust before you record.

Here’s another video example of our strategic partner Josh Cunningham at Rokrbox. He’s using the Logitech c920 webcam with the Yeti microphone:

















If you want upgraded audio, the Yeti is what I recommend. You can also use a simple USB headset. This is what we use in our office and it sounds great. There’s no problem wearing a headset when you record your videos. I’m wearing one all the time in my Google Hangouts.


















Summary 

If you’re looking for better quality videos I recommend you upgrade your webcam and microphone. It will only cost about $200 for both (the Logitech c920 and the Yeti microphone). This way we’ll still be able to interview you for your videos. I strongly do not recommend setting up a video studio with expensive equipment. It’s very complicated to get the light, sound, and video right – plus we won’t be there to direct you.

 If you have any questions about this, let me know. I’m happy to guide you for your specific situation.
Thank you for being a client and have a wonderful weekend!

Frank Klesitz, CEO
Vyral Marketing

PS: We just launched our first Entrepreneurial Professional Podcasts in the chiropractic, talent recruiter, wealth manager, and mortgage professions today! Click the link to listen to them.

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