Vyral Marketing Client Message

Re: Adding Emails Through Your Team

Clients,

Frank Klesitz, CEO
Vyral Marketing

As you know, I’ve been “Skyping" into many client office meetings these past few weeks.

I want to share with you this week the biggest “ah-ha” I’ve witnessed every meeting to date.

For our real estate clients, I start every meeting asking each person on the sales side of the business this important question:

“How many quality people do you speak with a week about buying or selling a home?” 

Each salesperson goes around the room and shares their most conservative number.

In this case, there were 8 salespeople on the team working inbound leads, their database, and making outbound cold calls for business.

The numbers report as follows:

Sally – 20 people
Bob – 12 people
Shauna – 40 people
Tim – 22 people
Greg – 20 people
Brianna – 20 people
Terry – 22 people
Pat - 20 people

That’s 176 people their team speaks with a week! That’s incredible! Remember, these are conservative numbers with high quality contacts.

I revealed in the meeting that’s 704 high quality emails they should collectively add to their team database every single month.

This simple email gathering opportunity is always the big “ah-ha” in the room.

“You’re already having conversations with people you’ve invested considerable time and money to get in front of,” I said. “Why not ask for their best email address to nurture them?”

Here’s the script I shared:

“Hey, it was great to visit with you! We publish 2 helpful videos a month about what’s going on with our local real estate market. They will come from our company. What’s your best email address so you receive them?” 

Then, each salesperson puts the updated, permission-based email into their database.

But it does not stop there. It’s too easy to forget to ask for emails consistently.

We discussed the importance of a weekly team accountability meeting. This is where, among other things, everyone reports their numbers specific to dials, contacts, appointments, deals closed, and more – but also, how many emails they’ve added to the company database. 

You must track the number of people who have given you permission to communicate.

“Permission based marketing is the future of this industry, as it is in every industry.” – Gary Keller 

Every morning I get a report at Vyral Marketing with how many people we’ve added to our company database yesterday by name – it’s one of the most important reports I receive.

It’s the building of your database that will bring business to you, instead of endlessly having to chase it. It’s expensive and time-consuming to earn the attention and trust of strangers.

A thriving database is why many people exponentially grow their business without going broke.

It’s more efficient, you get more done, and it’s more profitable when people contact you instead of chasing them.

So, this weekend, here are a few questions to think about:

• Are you asking for emails like you should be? 
• Is your team asking for emails after every conversation? 
• Are you tracking the growth of your #1 asset – your database? 

If you’re a “company of one” without any people working with you, make sure to have a weekly meeting with yourself to review your numbers.

If you give us a great list of people to communicate with, we will help you get the most out of it.

The #1 challenge for many of our clients is building a great permission-based database.

It starts by asking for an email address after every conversation. 

If you’d like me to Skype into your next team meeting to cover database-building techniques, just reply back to this email and let me know.

Thank you for being a client and have a wonderful weekend!

If there’s anything we can do to improve, please let me know.

Frank Klesitz, CEO
Vyral Marketing