RE: Student Loan Update Direct Offer Message
Clients,
 |
| Vyral CEO Frank Klesitz |
We’re approaching the Summer 2016 Magical Seller Lead Generation Email time!
This is where I write you a powerful plain-text message that you send to your entire database to drive opt-ins directly to your free home value report tool.
Direct offer messages like this are best sent when there’s a big real estate event in the news, such as a Federal Reserve interest rate meeting.
The next Fed meeting is June 14-15. They will either raise rates or keep them the same. You can expect a “Magical” email written for your entire database around that time.
These direct offer messages complement your two educational videos a month. You can send them out 2-3 times a year, at most, without annoying the people in your database.
Vyral Client Wes Madden in Fairbanks, Alaska got over 300 opt-ins on his website from the last direct offer email I wrote. I recently did a hangout with him about how he partnered with 18 local businesses to offer a monthly discount coupon to his database with great results, too.
I do have, however, a “teaser” magical email for you to get out right away.
For those of you in real estate, it will be more difficult for people with student loans to get an FHA mortgage after June 30th. In short, while it is not the case now, come June 30th ALL student loan debt must be included in qualifying, regardless of payment type or status.
I got this tip from a great client and mortgage contact we have at Vyral Marketing.
It’s obscure news items like this which provide an excellent reason to send a short, plain text message to your entire database to drive immediate action.
You can’t send out messages like this every two weeks, but a few times a year is reasonable.
I call these direct offer emails.
No matter what industry you’re in, you can leverage a news item like this to direct message your entire database in addition to your two educational videos a month.
The added bonus of this specific student loan message is there’s a hard deadline to act!
So without further delay, here is the message I suggest you copy, paste, personalize, and send to your real estate database in the coming weeks to get some immediate response.
FROM: Your Name
SUBJECT: Urgent Mortgage Update
Friends and clients,
If you have student loans, or you know someone with student loans, this is for you.
It will be more difficult for those with student loans to qualify for a mortgage after June 29th.
In short, low or deferred payments on an income-adjusted payback plan are currently not counted against you. After June 29th, that’s not the case anymore.
Lenders must use your real repayment amount, regardless if you can afford it, after June 29th which may knock many people - especially Millennials - out of qualifying for a mortgage.
If this applies to you, contact me to find out how much home you can afford here in (area) before this goes to effect. It may raise the payment on your home if you qualify after June 29th.
I’ll put you in touch with a trusted lender who will get your paperwork done quickly.
Hurry. June 29th is the last day to register a FHA case number to fall under the current, more favorable student loan guidelines for mortgages.
Call me at (phone) or just reply to this email if you have any questions.
You can also search all homes for sale in (area) on my website, or if you’re thinking of selling your home, you can enter your property address here to find out what it’s worth based on recent home sale prices.
I just want to keep you updated on this change since I know it will affect many.
I’ll have an update for you in the coming weeks with what’s happening with regard to home prices in (area) this summer.
If you’re thinking of selling your home, we may be able to get a jump on the market. Let me know.
Your (area) Realtor,
Your Name
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