RE: Summer 2016 Magical Seller Lead Generation Email
Clients,
 |
| Vyral CEO Frank Klesitz |
We’re enjoying a record year in real estate sales with a six to eight year run up in prices.
The Federal Reserve is very serious about raising rates when they meet in June.
I took this opportunity to write a direct offer email to go out immediately to your entire database so people start thinking about their home value.
You’ll want to send them to a website to request their free home value report online. Here’s an example.
You can also direct mail this as a letter to your “farm” or boost it as a post on Facebook.
I know these direct offer emails have been very popular to send out 2-3 times a year. These emails have, without question, generated hundreds of listing opportunities.
(For those of you who follow Gary Vaynerchuck, this direct offer email is the ‘right hook’ to your video ‘jabs’ for your database. Read more here.)
IMPORTANT – You must get this email out within the next 2 weeks so it makes sense - so act now!
Ask your Client Manager to send it for you. Make sure we have all your latest email addresses in our system so the most people see it.
When you receive your email proof, please test the links to make sure you receive the leads when people register.
If you’re not in real estate, let’s visit about what direct offers work in your industry to spike immediate action.
Reply to this email and we’ll visit.
So without further delay, here you go!
FROM: Your Name
SUBJECT: (Area) Summer 2016 Home Price Update
Clients and friends,
I have an important update for you about the value of your (area) home.
If you’ve been following the news, the Federal Reserve is likely to raise interest rates when they meet on June 15th.
It’s been all over the news these past few weeks.
This makes it more expensive for people to own a home by raising their mortgage payments.
It also decreases your pool of buyers thus lowering your home value.
Further, after a 6-year record run up in home prices since the 2008-2009 recession, this may be the last year to get the maximum price on your home sale.
It’s likely we’ll see a market correction next year.
Here in (area), we’re still seeing neighborhoods with very tight inventory. This means if you list your home for sale, it will sell quickly and possibly above asking price.
In other neighborhoods, sales are slowing down. Home prices are lower than they were last year, or leveling off.
I write you because this summer is the best year to sell your (area) home to get the maximum price.
If you are thinking about selling your home, I have a special gift for you…
I purchased all the recent (area) home sale data and put it on my website for you – for free.
You can find out what your home is worth right now based on your neighbor’s recent home sale price.
Want to know what your home would sell for today?
Enter your home address here to learn what price your (area) home is worth.
(Yes, I paid money for this and it’s free to you. It’s the same information we as Realtors use to determine your initial asking price.)
Now, it’s an estimate. There are more factors - such as your kitchen, bathrooms, and improvements - that will certainly effect your final sales price.
If you’re thinking about selling your home, call me at _____________ or reply back to this email.
With a few questions about your home, I’ll fill you in on what price it will sell for today at no charge.
We’ve worked with many home buyers recently and know exactly what people are looking for in the hottest homes.
My estimates are right on the money.
And not to worry - if you’re thinking about buying a new home, I’ll share with you the areas in (area) where home prices are now more affordable.
You may be able to live in a nicer area you previously thought unaffordable.
I can also help you secure a low, fixed rate mortgage without junk fees with a minimal down payment.
I’ll put you in touch with my best preferred lenders.
Anyway, I write you since we’re coming up on the hottest home selling season we’ve seen in years.
Our economy is normalizing, interest rates are rising, and pent-up demand following the 2008-2009 recession is less.
This is the summer to sell your (area) home.
So, I invite you to find out what your home will sell for with my free home value report tool. It’s free to you.
You can also reply to this email or call me at ___________. I’m happy to answer any questions you have about (area) real estate.
Until then, have a great week and I’ll talk to you soon.
Your Name
Your Phone
Your Email
Let me know the results you see from this email. It will drive plenty of registrations for you to follow up with – make sure you have time or staff set aside for the work!
Have a great weekend and thank you for being a client!
Sincerely,
Frank Klesitz, CEO
Vyral Marketing
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