AJ Team Realty is comprised of a team of local real estate professionals committed to selling some of the most desired homes in Northern Virginia. AJ Team is the 8th ranked real estate team in Mid Atlantic. They are a full service, full time real estate team with over 20+ combined years' experience. They take pride in understanding the past and current NOVA real estate market and providing our northern Virginia buyers and sellers with the best opportunity for successful real estate transactions. You can learn more about AJ Team Realty here.
Vyral: How did you hear about us and what motivated you to call us?
AJ Team: We had been hearing about Vyral for the past year and a half or so from different colleagues across the country. We knew that this would be something that would be a good addition to our business, but everyone we talked to said it works, but they can’t measure the ROI. It was very interesting. It finally just hit me over the last couple of weeks after we joined an advanced training with Real Estate B-School that, at the end of the day, some things you may not have an exact number for, but if you hear repeatedly that it works, you should at least give it a go. We know we have a very robust database and that database isn’t being tapped to its full potential. We’ve been looking at videos with Frank and his Google Hangouts and it really hit home with the fact that we could be systematically and consistently touching that database to better yield referrals and repeat business. We are looking forward to seeing the return.
Vyral: Are you doing anything right now to market to your database? What’s working well? What’s not working well?
AJ Team: Yep, we do market to our database right now. We have a video newsletter that goes out that is just a video about foreclosures [and] new home builds. It’s an educational video. Different things like that. We are doing something similar to what you guys are doing and then we realized that we have the opportunity to have someone help us do this more seamlessly. We are also big on client events. We do at least four a year. It has continued to help us reap the rewards of our database. We’re very mindful of the Keller Williams 33-touch program. We are also coaching with Lars, so that adds to the touches.
Vyral: Is there anyone we can specifically thank for your business?
AJ Team: I would definitely say Lars. His emphasis on the fact that he’s not going to tell us what to do, but this one’s a no-brainer.
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